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Fitness business management archives and news

Jan 10
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Online marketing tactics for fitness businesses

By Fitness business management archives and news

In the ever-evolving landscape of fitness and wellness, establishing a powerful online marketing presence has gone from an option to a necessity. As digital screens continue to capture more attention, the process of employing strategic online tactics becomes a pivotal aspect of success. In this article, we navigate through a diverse array of online marketing strategies to empower your fitness business.

Steps to successful online marketing for your fitness business

Creating an impactful online marketing presence is vital for fitness and wellness professionals. As digital the fitness industry becomes increasingly digitised, understanding effective online strategies is without parallel.

Today, Google commands a massive online presence, but it’s social media that claims the majority of people’s time. Over 4 billion individuals possess social media accounts, spending an average of 1 hour and 15 minutes online daily. Major platforms such as YouTube, TikTok, Facebook, and Instagram are facilitating content creation and sharing, opening doors to expansive paid and organic advertising opportunities for brands. Let’s take a closer look.

Building blocks for a successful online fitness business 

A solid marketing foundation hinges on a clear comprehension of your brand identity. Your messaging should encapsulate your values and set you apart within the fitness landscape. Personalization is the key to resonating with your audience, illustrating the tangible benefits your services offer. Authenticity in messaging fosters motivation and shapes purchasing decisions. For example, highlighting that you are a working mom who understands the complexities of fitting exercise around a busy home life, and portraying this messaging to your audience.

  1. Leveraging the power of social proof

Credibility is the foundation of effective marketing, and social proof acts as the anchor. Elevate your messaging with genuine customer testimonials and harness the support of your thriving social media community. Garnering testimonials with proper permissions and encouraging social media follows nurtures engagement, bolstering your reach and reinforcing your reputation.

  1. Mastering Search Engine Optimisation (SEO)

A robust search engine presence is non-negotiable in the quest for online discoverability. While constructing a fully optimized website demands effort and time, explore options like an SEO-optimized page furnished by your booking system. Regular content updates and adherence to Google’s ranking criteria amplify your online presence.

  1. Embracing the paid digital advertising

Paid advertising on platforms like Facebook and Google offers a laser-focused avenue to reach your target demographic. Tailoring campaigns based on demographics and interests accelerates visibility. Grasping the fundamentals of campaign management empowers you to execute effective campaigns independently.

  1. Continual strategic testing

Innovation thrives on experimentation. Begin with controlled tests to unearth strategies that resonate with your audience. Data analysis guides refinement, ensuring resources are directed toward tactics yielding optimal outcomes.This may sound complicated, but it could be as simple as taking a look at your social media in-app analytics and figuring out trends.

  1. Expert assistance

For those seeking professional guidance, local marketing agencies provide invaluable support, especially in deciphering intricate technical aspects. Their expertise fine-tunes your marketing strategy, optimizing returns on investment.

Unveiling insights through data

Digital marketing’s chief benefit lies in the wealth of data it offers. Real-time access to your channel’s performance and audience behavior enables precise evaluation of content success. Analyzing this data before constructing your next marketing plan is a prudent approach to refining your strategies.


The power of video marketing

TikTok has exceeded 1 billion users, ranking as the 7th most popular social network in 2021. Facebook and YouTube hold strong positions atop the popularity charts. With over 500 million daily viewers on Facebook and an impressive 84% of individuals affirming their propensity to purchase products or services after watching videos, video marketing emerges as a compelling strategy.

Navigating social commerce

 Modern consumers expect seamless purchasing directly through social media platforms for convenience. Projections indicate US social commerce sales will soar to $80 billion, offering colossal global potential. Instagram, Facebook, and TikTok lead the way with features like browse, discover, and in-app checkout options, capitalizing on this evolving trend.

Unlocking online memberships

Managing diverse customer packages and schedules can be overwhelming. Introducing online membership packages not only saves valuable time but also enhances client retention and virtual engagement. The allure of online memberships extends to enticing new customers and accommodating larger numbers, a challenge in traditional setups. Gymcatch offers insights on creating memberships that resonate.

Fostering micro communities

Gone are the days of sprawling, disengaged online communities. Privacy-conscious social media users seek authentic connections. Skillful community strategies foster loyalty, providing customers with a sense of value and belonging.

Seamless booking management

Having a solid marketing strategy is just the beginning. Your fitness management software should seamlessly handle bookings. This is where Gymcatch steps in, offering a solution to manage appointments efficiently. Reach out to us for seamless integration.

Direct marketing meets digital marketing

While the digital domain is pivotal, traditional marketing methods still wield substantial influence, particularly on a local scale. Engage with local listing magazines, community bulletin boards, and collaborate with neighboring businesses to foster awareness. As post-pandemic shifts redefine work dynamics, this approach aids in connecting with audiences beyond the virtual sphere.

It is also important to forge meaningful bonds with local groups and associations aligned with your fitness ethos. Participation or sponsorship of community events exposes you to potential customers and augments your local visibility. This symbiotic approach nurtures and expands your fitness community.

In summary

As we conclude our “Get 2023 Ready” series, our goal is to equip you with insights that elevate your fitness business. Stay tuned to our social media platforms for more business management content, offers, and news. Uphold your dedication to the fitness journey and uncover the potential of customer management software, such as Gymcatch, to seamlessly streamline your operations.

 

Jan 10
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6 fitness business ideas to consider in the New Year

By Fitness business management archives and news

If you are a fitness or wellness professional looking for new business ideas to kick-start the New Year, we have highlighted below the key takeaways from our most recent Facebook Live with Anna Martin, owner of AMF World; and Elle Linton, fitness professional, influencer and blogger.

1. Flex to impress

Flexibility has become part of the norm for businesses operating in periods of disruption. With the help of technology, our businesses are better prepared to adapt to the changing circumstances and needs of our customers, allowing us to go from face-to-face to virtual classes seamlessly.

“It’s important to get to know the ebbs and flows of your customers. Get to know them and understand how things are impacting them,” says Elle Linton.

Taking your fitness business online seems like an obvious choice when it comes to preparing for the future and planning to reach out to a wider audience. Virtual classes are a great way to add extra flexibility to your services and promoting them through your social channels is a natural strategy to consider. Your customers are your ambassadors and will help with sharing the work you do, if they are online, they will amplify your message and give you a big boost.

“Referrals through word of mouth are what keeps us going. You want to be so good that your customers talk about you at the dinner party,” says Anna Martin.

2. Making the hybrid model work

The new post-Covid19 customer is spoilt for choice; with some looking for the convenience virtual classes bring whilst others favour 1-2-1 or small group sessions, or a mixture of all.

Allowing for both can help retain customers and attract new ones.

Virtual fitness classes or sessions are a faster revenue channel too as running costs are lower and you can reach out to more people. Monetising from your workout videos and online content is a great way to increase revenue streams and enhance the services you offer.

“Make use of the quieter times to pre-record as much content as possible. Set aside a couple of days to record and edit your videos,” says Anna Martin.

3. Packaging and pricing your fitness services

Structure your packages in a way that is simple and manageable, for both you and your clients. Offering a membership is a great way to build recurrent revenue and get your clients to stick for longer.

“Don’t give your clients endless choice. They want to be told what they need to do, the easier you present this to them the more engaged they will be,” says Elle Linton. 

If you are considering raising your prices next year, think of the extra value you can add and make this proposition a very attractive one. Undersell your services and you can quickly be missing out in generating income that could have already been there.

4. Find ways to diversify your income

There are many ways to diversify your income as a fitness professional. Affiliations, referrals, merchandise, advertising, content etc are all great ways to generate more income.

“If the pandemic has taught us one thing is not to have all your eggs in one basket, just in case one fails,” says Elle Linton.

Look for opportunities that may enhance your work.

5. Retaining clients is cheaper than acquiring new ones

Focusing your efforts in getting new clients can be taxing and expensive. Instead, why not focus on your existing clients?

‘It’s more financial beneficial to get existing clients to spend more with you,” says Elle Linton.

Returning customers are crucial to a business’ growth. Make them feel special and they are more likely to spend more with you. For example, add rewards to your customer engagement plan to celebrate milestones. These don’t have to be expensive, a social media shoutout is a great low-cost way to do this.

“Create a community online and offline and get them talking. Returning customers are more likely too to bring you new customers,” says Anna Martin.

6. How to share your story

One of the many benefits of social media is that everything is visible. You can now see what the competition are up to in a couple of clicks. It is a great space to have a snoop around and gain ideas for your own business.

“Once you have figured out your voice use social media to amplify it. Use other tech sources too such as Pinterest to get inspiration and figure out how you want to come across” says Elle Linton.

For more information on Gymcatch fitness bootcamp booking software and how it can help your yoga, pilates, dance or personal training business. Get in contact to book a demo or start a free month,

Jun 22
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How to take payments online for fitness classes

By Fitness business management archives and news

Following the movement restrictions, lockdowns, and social distancing regulations in different parts of the world due to the COVID-19 pandemic, most businesses are basing their operations online. Fitness service providers are some of the companies that have had to operate online. Online transactions are quite convenient, but only if you have the right tools. Failure to do so could result in the collapse of the business and a lot of losses. For instance, you need a reliable tool for taking payments. Here’s what you need to know to take payments online.

1. Choose a tool that is easy to use

The first factor you should consider when choosing an online payment system is the ease with which both you and your clients can use the tool. Several companies are offering online fitness classes. You want to make sure that your company stands out from the rest and offers different payment options. Clients will always pick a company that provides the most comfortable and secure payment methods. Make sure to make the task easy for both your clients and your employees.

Complicated tools and software may result in a lot of losses both because of poor administration and loss of clients. For instance, Gymcatch’s software gives you access to a simple Stripe integration means. This online payment system allows customers to book and pay for fitness classes easily via debit or credit card.

The amount of time it takes clients to make the payments should also be as minimal as possible since clients tend to get bored and leave lengthy card transactions without achieving their goals. Your goal for your business should be to attract new clients and to maintain the loyalty of those who are already working with you via recurring payments.

2. Simplified billing systems

The billing systems should also be simplified. As a business, you should be able to send statements, track balances, and receive payments within the same methods. Group transactions for families and other companies should also be tracked under the same account. You want a system that allows you to send bills to clients directly from the calendar. It should also allow you to send invoices and statements via email. In other words, you want to accept payments online. It also wouldn’t hurt if you could schedule, bill, and receive payments on a single platform.

3. Make sure clients get their receipts

Receipts are very important because they are a proof of payment. The fact that they are given in different kinds of stores, including supermarkets and retail stores, is proof enough of their importance. Therefore, you don’t want to be the only company that does not provide receipts immediately after payments. A software that gives automatic receipts would be the best option. You also want to make sure that the receipt is not dispensed until the money is received in your bank account. This will help you avoid unnecessary losses.

4. Flexibility

You also want to pick a method of receiving payment that is flexible. For instance, your clients should be able to make payments on any device like computer, iPhone, Android, or Tablet. This will help you attract all kinds of clients hence earn you more money. Also, make sure that the tool is easy to use on whichever device.

5. Global scale

You also want to pick a method of taking payments that can help you work with clients from different parts of the world. This is especially important for an online fitness business because you can accept clients from different parts of the world. A payment processor that can be used by clients from different parts of the world should come with algorithms that can process different currencies and payments made from different parts of the world. This feature will help your business stand out from others in the market.

6. Additional features

Tools for taking payments like Gymcatch software provide a wide variety of features. Using the stripe method, the money is sent directly to your bank account without any deductions like commission and other transaction fees.

Gymcatch also allows you to create blocks and courses of classes that clients can purchase and get booked on the relevant sessions. It also enables you to set time-limited drop-in bookings. This will help you maximise your revenue by automatically switching customers to another available session if they can’t make the class they’re booked into.

You also want software that will help you to create a flexible discount code. Examples of such codes include early bird codes, intro, exclusive and promotional offers. They can be applied to individual sessions, packages, courses, and customers as well. They allow you both control and flexibility with your pricing.

Picking the right software

The tool you use for taking payments is the backbone of your business. The simpler and more efficient the mobile payment tool is, the more successful your business will be, and the more profits you will make as well.

With the Gymcatch group fitness business software, you can create passes, bundles, and free trial classes. Your clients can also pay for the services with customisable terms and conditions. Gymcatch also allows you to cap, place time limits, and allow flexibility and convenience for your clients. If you would like more information on how Gymcatch fitness management software works, feel free to get in contact with us or book a demo online.

Jun 22
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7 tips for streaming online fitness classes

By Fitness business management archives and news, Gym and studios

Fitness professionals have had to adapt their businesses to the surge in demand for online fitness classes. Live streaming, for example, has opened up new ways of conducting businesses, from product descriptions to tutorials and exercising. With the current pandemic, fitness studios around the world can reach out to their clientele and deliver useful fitness classes through live streams. However, they need to do several things right to ensure success. Here are a few tips for streaming online fitness classes.

1. Dressing code for live instructors

It is essential that you wear clothing that is branded with yours or your gym colours and logo. It helps with brand awareness, recognition and professionalism. Besides, avoid clothing that blends with the background as most users cannot tell your form, yet it is vital when exercising. Although you are excising, you should look presentable on camera. However, there’s no need to call a professional makeup team, as looks are not the primary focus of the show.

2. Video tips for streaming online fitness classes

Lighting

Lighting affects the quality of your live stream. You need your audience to see every action in HD quality. Otherwise, those good moves will be of no use to them. You can either have natural or artificial lighting. If you have windows, do your performances facing the source of light. Investing in artificial lighting is a must if you streaming a dimly lit room to avoid negative feedback from clients.

Take Care of Acoustic Noise

Ensure that your voice is clear and audible. You can use wireless lapel microphones strapped to your clothing and connecting to your camera or capture device. Ensure that the room doesn’t have too much echo or noise from other areas. If broadcasting from a home environment, it is essential to warn other occupants that you’ll be live streaming so that there is no disturbance. You may also want to mute all participants in the steam so that they’re not interrupting for others.

Keep Your Set Simple

Only keep the items and props that you will require for your exercises in the live stream. This will avoid you having to run out of shot to pick up a piece of equipment which will make you look unorganised and unprofessional. Also you don’t want anything that might distract the attention of your viewers like cars going past the window.

3. What fitness equipment should you use in your live shows?

Where possible, stick to items that your viewers can find at home. Minimal equipment makes your online fitness classes relevant as your viewers can replicate the same at home. However you can add fitness equipment that can be bought with ease but remember to tell them your clients beforehand what they will need for each home workout. Bare in mind fitness equipment is pretty scarce at the moment due to the current climate so it’s good to be flexible with the requirements.

4. What equipment do you need for live shooting?

Fortunately, live streaming doesn’t require expensive equipment to stream high-quality videos. This can be done by the use of the phone or a USB webcam from your living room. There are also cheap handycam brands that you can purchase for live streaming. When using the phone, ensure that it is fully charged. It should also shoot horizontally so that you can have a wide-angle camera. The camera should be placed on a stable location and at an appropriate height to your type of workout without adjustments.

Gymcatch offers various tools that you can use to schedule multiple sessions and deliver virtual classes through platforms such as Zoom. It enables you to share the link to your online fitness classes with ease and interact with the audience that will be following you online. You can also request payments and manage bookings for online classes with ease.

5. Test everything

Do a test run of your live stream before you go official. Running a free trial or a reduced price while informing your customers there could be technical issues. You could also invite friends and family for test class if you don’t want to push your sessions live until everything is running perfectly, bear in mind they can be biased towards you.

6. Ensure that internet connection is stable

It is vital that your videos are smooth and of high quality throughout the entire session. If several devices are sharing the narrow bandwidth, turn off access for any other device that is not directly used in the workout. This is vital to avoid audio cut-outs and video lags.

7. Deliver the live session professionally

At the start of the session, welcome your clients as you would in an in-premise workout session. Tell them how they can contact you and ask whether anyone would be comfortable being called out in the video. Be careful about the music you play in your videos so that you do not use copyrighted material. There are sync licences to help you use a song in your session. However, you can also get royalty-free music on platforms such as Premium Beat and Artlist.io.

Don’t forget to have fun and enjoy the workout experience. If there are glitches (they do happen even with meticulous preparation), do not stress about them; apologise and continue with your workouts. However, be sure to correct them for subsequent online workouts.

Want to find out more how Gymcatch can help you stream your fitness classes online. Feel free to get in contact with us or sign up for a free demo and we’ll get in contact with you.

Jun 22
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How to price your fitness classes online

By Fitness business management archives and news, Fitness marketing and social archives and news

The global pandemic has changed the way most of us do everyday things. People have been introduced to Zoom meetings, podcasts and grocery delivery slots, and online exercise classes have become part of the norm. Virtual exercise has welcomed a different group of people into the fitness community – those seriously pushed for time, folks with caring obligations, the self-conscious and the gym curious.

For fitness providers, now is the perfect time for offering online tuition of all kinds. But if you’ve never held a virtual class before, or you’re adding to your repertoire, you’ll need to know how to price your service.

Here are 5 things to consider when you are working out what to charge for your fitness classes online.

Class size

Think about how many participants you want to teach. If you offer one-to-one classes then the costs will be passed onto a single client, but smaller group classes would lower the cost per person and potentially give you more income.

How does that work? Well, for a personal 1-2-1 class you could charge £40 as an example, but if you offer small group sessions for just 4 people at a time and ask £12 each, each client pays less and you earn and extra £8 a time.

Large classes with limitless participants can be offered at a lower cost per head, but think about how many you’ll need to make your target income? You could think that being cheap will encourage larger numbers, but is it really worth it to you? If you have 20 people logging in at £4 each, it’s the same to you as 16 logging in for £5 per head but you need 4 fewer clients each session which might be easier to achieve. So you need to consider if you’ll be able to fill the class at your selected price to get the profit margins you want.

Check your competitor prices

Sounds like a basic thing to do but checking out your competitors is key. Make sure you understand what others charge for the same service. Make a comprehensive list so you can make a good comparison, don’t just stop once you find one. There are no set rules when it comes to online classes – you will probably find a wide range of prices but you’ll notice a trend to give you a ball-park figure to work with. Take note of what others offer for their price such as the length of class, frequency, number of sessions a week and if there is a cap on the number of participants.

Block booking and packages

Consider whether you want to offer courses or block bookings at a discount. To get clients to pay upfront for a package of 5, 6 or 10 classes will help you with your finances but be aware that this comes with some complications.

Will your customers have to use their sessions for the same class each week or can they log in for your full programme of sessions? How much of a discount will you offer for booking multiple classes at a time and will this still give you the income you need? Clients will want to have the option to miss a session due to sickness or have a refund if they cancel.

Your cancellation policy must be clearly displayed and carefully thought out before you choose this option. There is no reason that discounts like this won’t work well, they simply require some planning.

Uniqueness and popularity

Be aware of the uniqueness of your classes. Straightforward HIIT sessions are more commonly found online so, without an unusual hook, you can’t charge much more than your competitors. But if you specialise in Kundalini Yoga, for example, then you are offering a niche product and can charge a premium rate.

Setting the price

The last thing to be aware of is that people will make an opinion of your classes based on the price. Offer your services too cheap and it will be considered an inferior product. Set your fees too high and clients will expect much more from you, and the extra cost will put off a large group of clients. There is a sweet spot – you just need to find it.

Luckily, you don’t need to think of everything by yourself. Gymcatch has made life easier for online fitness class providers with software that is simple to use. Take class bookings, manage waiting lists and collect payments with ease. If you’ve decided to use promo codes, passes and bundles to get things off the ground, then you can set all of these too – you have complete control. Get in touch for a free demo.

Apr 21
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How to gain more clients through yoga marketing

By Fitness business management archives and news, Fitness marketing and social archives and news, Yoga

Yoga is quite amazing. People rely on it to transform into better versions of themselves. It helps people to heal. And those are some of the reasons the yoga industry continues to gain more popularity in the UK. However, running your own yoga studio is not a walk in the park. Like any business, the yoga industry has a lot of challenges and competition. Therefore, you need to embrace the best yoga marketing strategies to stay ahead.

Let us have a look at some of the most effective yoga studio marketing strategies that you could employ.

Come up with loyalty programs

If you wish to increase your client base, an easy way to do it is to create loyalty programs for clients who frequent your yoga studio. So, why are loyalty programs important? Well, they will make your clients happy, which means that you will retain most of them. Happy customers can help you sign new clients faster by recommending your studio to friends and relatives.

You, therefore, should make the loyalty programs a priority; they don’t even have to be complicated. Something simple such as a point system could work. This is where a customer earns points every time she/he comes to your studio, and these points add up to some real redeemable value.

Entice your customers with value

Another great way of getting more clients coming to your yoga studio is by enticing them with value. What does that mean? Simple. Come up with viable ideas on how to create special promotions for your customers. For starters, you can offer new clients free trials. If you wish to retain the clients, however, then you’ll have to come up with something sustainable and much better than a free trial.

For instance, you can come up with incentives such as reducing the rate of the first few classes. Additionally, you could come up with a great pricing model that is easy for your customers to understand. That way, your customers will have an easier time selecting a package.

Target your audience

Another great way for you to grow your client base is by knowing your target audience. Once you define the customers you’d want to come to your studio clearly, then you can come up with yoga advertising ideas. Ensure that each ad you put out there focuses on a particular audience. You could even use your current customers to determine the people within the same demographic.

Fortunately, there are plenty of ways for you to advertise your business. One of the most effective platforms includes social media. You could post Facebook ads targeting different audiences. You could also send out emails to people who seem to share the same interests with your current students. That way, you will be able to reach a wider client base.

Rely on yoga studio software

We live in a technological age. Long gone are the days where you had to stack files to maintain your database. That is why you need to start using yoga studio software to streamline tasks in your business. If you have the proper management software, then your instructors will have an easier time managing your clients.

But that’s not all! Having the proper software in place could also improve your booking procedure. In fact, clients will find it easier to schedule studio sessions because the software provides versatile booking procedures. Additionally, the software will save you and your customers a lot of time, and there is nothing more enticing to a customer than saved time and flexible solutions.

Hire great instructors

Hiring great instructors counts as one of the best yoga marketing ideas. How come? When a client comes to your studio, she/he looks towards bettering themselves. As a result, clients will want to be under a trainer who can help them achieve their fitness goals effectively.

Besides, your staff contribute to the success of your business greatly. So, whenever an instructor takes your clients through a particular structure or yoga style and it works, there is a high likelihood that those clients will recommend your business to others. The opposite also applies.

To get a good instructor, you have to make sure that you are thorough during the hiring stage. Besides hiring the skilled instructors, you should also come up with ideas to promote them. By doing so, you create a good rapport with them, and they will be more likely to take care of your clients as expected.

Connect with local businesses

Yoga studio marketing should involve creating partnerships with local businesses, especially if you set up your business in a small town. You should make an effort to know the owners of the businesses around you, especially those that you can benefit from.

For example, if there is a coffee shop within your location, you can organize an event whereby the coffee shop will serve as the caterers in your studio parties. This will benefit both parties, and that is how other business owners will recommend your business to their clients.

You must ensure that any partnership you get into will benefit both parties. Otherwise, your efforts will be futile. Moreover, ensure that any dealing you have is both time and cost-effective.

Sell products in your yoga studio

Frankly, anyone coming to a Yoga studio is looking to stay fit by embracing a wellness program. Therefore, if you want to gain more clients, then you should try selling wellness products in your studio. That will not only entice your customers but will also help you engage with them much better. Furthermore, you get to boost your source of income.

Apart from wellness products, you can also sell beauty products, nutrition supplements, yoga clothing, and fitness equipment. You can even go a step further and brand these products with your business’ logo to increase awareness.

Host a free workshop

One of the best and most effective ways of gaining new customers in a yoga studio is by hosting a free workshop. However, you must ensure that the workshop focuses more than just your current yogi students. There is a high likelihood that there are people in your locality who have never considered yoga as something they would do. As such, you should tailor your workshop to focus on them as well.

The primary purpose of your free workshop should be to create awareness. Use it as a platform to educate those people who don’t know a lot about yoga and to clear out some myths that surround the practice. Be careful, however, not to make it so overwhelming.

Like any other business, the yoga industry is a competitive one. Therefore, you may want to employ the yoga marketing tactics that we’ve listed above if you want to stay ahead of your competition. Proper marketing strategies will not only get you more clients but also increase your revenue.

To take your yoga offering to the next level check out how Gymcatch can help you. Book a demo today!

Apr 21
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How to start a dance studio

By Dance, Fitness business management archives and news

Has the question on how to start a dance studio ever crossed your mind? Or, have you already began researching how to start one. Maybe you have wondered whether you have whatever it takes to start and run it and make it prosperous. Does any of these sound familiar to you? Here is a post for you! Below is a guide on how to open a dance studio, from the first step to the grand opening of your studio.

Track a studio or proprietor you admire

Do you recognise another studio director that you admire or respect? Do you like a local studio in the city or another town? The perfect way to learn how to start a dance studio is to work in it. If there is a local studio that has existed for a while, fix a few hours to visit the studio daily and take notes. Or get a studio owner you like and ask whether he can be your mentor.

While you are there, you can volunteer to stand-in the diverse jobs or roles where they require assistance so you may see the way things work from every angle. This gives you clues to significant challenges in dance trade and the way they are fixed.

More significantly, ensure you enjoy your work! Starting a dance shop is a great way to segment your love for a dance with a wider audience, but it is not for everyone and that is fine.

Get ready for the roles you will take on

In addition to understanding the commerce, you also require a clear picture of the diverse roles you take on being the owner. Past choreography and teaching lessons, you are to manage many fragments of your business. Some of the roles include:

• Manager: You will ensure that daily schedules and activities run smoothly. You must have the ability to convey what you need, what you require to improve and make sure your workforce is focused on the objectives.
• Mentor: you will represent the attitude and work ethic you presume from staff and students.
• Entrepreneur: your job does not stop at the opening of the studio. You ought to advance and come up with new dance studio plans. Being an entrepreneur, you will also be deeply involved in community outreach, marketing, customer service, event coordination, and more.

Find out from the beginning which of the roles comes naturally from within and which is best subcontracted to another reliable teacher or employee.

Build a title for yourself in the community

Dance studio Holders often go with confidence knowing that they have enough followers to take classes from the start. In case you don’t have enough followers yet, find them in the following ways:

• Offer dance services to the local gyms, schools, and churches
• Offer discounts for individuals who refer the classes to family and friends
• Advertise your classes at close businesses which are not entrants but have a clientele interested in dancing
• Share your approach to dancing on social media and personality so that others in the community can know you better

This is a long step you should accomplish before searching for a location or drawing up the business plan, as it consumes time. Fortunately, you may work on this while performing your other initial dance studio opening tasks.

Make your business plan for the dance studio

Your dance workspace business plan refers to a document that describes your business objectives and how you want to attain them. It lays a firm base for your studios for years ahead. Here are some of the essential sections you should include in the business plan:

• Executive summary
• Business description
• Products and services
• Market analysis
• financial estimates
• Marketing summary

Find the perfect place for your studio

Once you have found out how the business will work and what your monetary position is, you may start finding a good location. At this stage, the question “how much does it cost to open a dance studio” comes to mind. Find out the amount you have for renting and what additional costs come with the site you choose.

Dance studios have their unique requirements. Ask yourself the amount of space you will require. Do you need a room or several studios in your location? Also consider an office, a lobby, storage, commercial space, bathrooms, hallways, and a waiting room.

Also do not ignore things like:

• Parking Options: Do space have enough parking space for the number of learners you expect to attract?
• Security: Parents must feel safe and comfortable when taking their children to your place
• Visibility: It might cost extra to be in a visible place, however, it also allows passive marketing

Develop your processes and systems

It is time to come up with a plan on how to run your studio when it opens. This is more detailed and separate compared to the business plan, however, it is very important.

Also note that the more structured your process and system initially is, the lesser the persons you will have to hire. This is the reason why so many dance studio holders use management software for a dance studio. For instance, Gymcatch provides a dance studio management software that helps you manage your payments, classes, customer communications, and bookings. This plays a great role in saving time and reducing labour costs.

Arrange your studio room

Things like mirrors, floors, and dance Barres are an integral part of a ballet studio. Ensure you set up in a really attractive way. Do not stop there. Be sure to set up your dance studio such that it invites movement and creativity.

Employ your dance studio personnel

You may not require a lot of staff, especially if you are just starting. Please note, however, that you may not have much time to teach many lessons when you initially open it. As the owner, there might be many chores on your plate at first. Hence, your first employee might be someone who can train your classes, most likely short term. A different one can help with administrative tasks and front office.

Market your dance studio

You possibly have a great collection of individuals ready to register for your lessons. Still, it is important to inform the public about starting your ballet studio.

For starters, your website is your primary source for recruiting new students. Here, parents see your location info, contact details, positive feedback, teaching hours, and more. With a website, you can link directly to the Gymcatch website which helps you save time, increase revenue, promote communication with clients, and promote customer experience.

In addition to your website, ongoing advertising tasks include:

• Increase word of mouth promotion and referrals
• Build your presence on social networks
• Expand your email list
• Compilation of positive feedbacks on social networks and Google
• Develop partnerships with other local companies and charities

Once you’ve set up the above tasks, it is time to promote your official opening. Here are some ideas:

• Hang a large poster so that people can see that you have completed your “Grand Opening”.
• Keep an open house
• Place ads on social media and in local newspapers
• Have your learners perform at occasions in the community
• Find small commercial events to take part in
• Hang brochures at sociable local companies

Finally, people don’t open a dance studio for administrative tasks. They open for the liking of their profession. Offer yourself the chance to relish the dance studio you start. The above guideline will help you if you still have a query on how to start a dance studio. Go through it and you will never regret.

Managing your dance studio will be much easier with Gymcatch dance class management software.

Book a demo and get in contact with Gymcatch today.

Apr 07
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How to open a gym

By Fitness business management archives and news, Fitness marketing and social archives and news

Recently, the fitness industry has significantly developed due to numerous campaigns aimed at fighting obesity and the upcoming trends towards health and fitness. Opening a gym can be a great business idea though there is high competition and you need to prepare yourself properly. Starting a gym may not be an easy task but can be extremely rewarding if you get hardworking and committed enough. To be profitable, your gym model revolves around several key elements and the following steps will help ensure that your business is well planned, rightly registered, and legally compliant.

Plan your business

As an entrepreneur, a clear business plan is essential to help you figure out specifics in your industry and discover some unknowns. You need to ask yourself how much does it cost to open a gym, what is your target market, the business name, and how long it might take to break even. Planning will save you in the long run since once you write down what you are going to do, you will know how exactly to get it done. Here are some points you need to consider in your business plan.

The start-up and running cost

The initial gym capital can vary massively depending on your location, size, type of establishment, and facilities. Opening a gym can cost you from a minimum of around £80,000 to £100,000, covering the equipment outlay and marketing expenses. A larger facility may cost more, a franchise may have lower operational costs, but you may have to pay an authorisation fee; thus, it might or might not be a cheaper option. You can also try to minimise start-up costs by buying already used equipment but ensure that they are thoroughly inspected and serviced before use. Consider other ongoing expenses including, labour cost, gym management software subscriptions, power bills, and rent depending on the location and size of the facility.

Your target market

You need to understand your prospective customers, their interests, hobbies, and needs to focus your attention on a specific segment of people who are more likely to appreciate your services. Include necessary demographic details like age, gender, and occupation; also consider their personalities and lifestyles. For a gym, your preferred clients are individuals who want to lose weight or those who require personal training services to meet their fitness goals. Try and target those clients interested in long term gym commitment to protect your gym from early cancellations.

How to make money through a gym

Besides understanding how to start a gym business, you must know how you get paid. The primary income source is collecting membership due; however, you can generate supplemental revenue by offering exceptional services, including yoga, aerobic classes, kickboxing, Pilates or dance classes, among others.

Get an appropriate business name

Choosing the right business name for your gym is very important and is the cornerstone of the success of your enterprise. Try to match your name with the type of gym and your target market to build some brand identity. Make it simple to pronounce and select a great combination of words to make it more memorable. Do significant research on your competitor’s brand names to avoid similarities, and you can even use a name generating software to make your work easier.

Identify a gym niche

Identify a fitness gap in an area and try to fill it by determining what kind of gym best suits your target market. You can opt for a speciality gym to focus on a particular activity like yoga, dances, cycling, or much more. You can also choose to go for the traditional gym which offers varied workout options in one location, including strength and cardio workouts, personal training, and other fitness classes. You may provide additional services like massage, sauna, child career, and tanning at an additional fee.

A medical gym offers wellness services like physical therapy to help clients recover, prevent or manage a health condition. This type of operation requires professionalism, and you need to provide a variety of educational materials to your clients to boost their physical or mental wellness. A family gym centre includes a variety of workout options including group fitness classes and youth-friendly programs like swimming, sports club, and summer camps for kids.

Get financed

Once you have the relevant content about the industry and have selected your right gym type, you need to figure out where you will find start-up funds. Personal saving is the least expensive option since you pay for your equipment without using another source. If you lack access to all the funds, you can also tie-up with an investor, who supplies you with the funds without necessarily getting involved with the gym operations. However, the investor will expect to make some returns from the investment based on the agreed-upon terms.

Bank loans are the most common ways for most people and the best place to seek funding is from your local bank. A standard bank loan for a small business enterprise will have less interest rate than from other financial institutions. However, you need to present a professional business plan to the bank so they can assess the potential success of your new gym and collateral to secure against your loan. Sometimes getting a bank loan can be a bit challenging, if you don’t qualify for one or you don’t wish to get entangled in lengthy legal proceedings, you can seek funds from micro finances.

Get a strategic location

The growth of your gym heavily relies on whether your potential clients consider it convenient and easily accessible. When thinking about the site, find a space on people’s route home or open ground. First, determine how many clients you can serve in your facility to know how much space you need to find a perfect location that best suits your needs. Find out whether the people in your neighbourhood are more likely to drive in your facility, and this means that you will need a sizeable parking space with a convenient entrance.

You can also choose a location in the busiest part of the city where the surrounding dwellers will only need to walk or take a bike over for a gym session. Also, consider the look and feel of your location, whether it can impress your target clientele. It is crucial to avoid choosing a spot next to businesses that conflict with your operations.

Obtain necessary permits and licenses

To smoothly run your new venture, you need to abide by the set rules and regulations. You, therefore, need to do in-depth research or inquire from a lawyer on the necessary permits required by your local authority. You need to comply with the health and safety executive standards as well as the set FIA code of conduct guidelines. Ensure that you undergo safety training before starting the gym business and subject your employees to adequate training. Your staff needs proper coaching to handle small scale injuries.

Equipment should also be subjected to regular inspection by relevant authorities to prevent causing harm over time. If you plan to add other services such as massage and spa, make sure you adhere to the licensing requirements. You will most likely want some music in your gym to keep customers moving, get a license to avoid infringing music copyrights. In the long run, ensure that all your permits are up-to-date and incase of additional services, always consult with the legal counsel. Note that failure to acquire necessary permits and licenses can result in hefty fines and even business closure.

Get insured

Your employees are also prone to injuries in their line of duty; thus, get an employer’s liability insurance to cover for any compensation claims. You also need to protect your hard-earned money used to purchase the equipment and secure the premise, therefore insure the premise, stock, cash, motor, and premises contents against instances of theft.

Market your brand

Excellent marketing will help your business stand out from others which subsequently results in success. Once you determine your customer base, you can promote your business in various places where your potential clients spend most of their time. Social media is one great medium you can use to generate new membership. Use multiple social media platforms to share video content to showcase the type of workout in your facility. Choose the right platform including Youtube and Twitter but if your target group is generally an older crowd, go for Facebook. You can also use Instagram to send engaging photos of your gym to attract millennial demographic.

Come up with great offers to attract new customers, such as membership discounts. Take an extra step and visit businesses whose employees can be your potential clients and offer them a company discount. You might also consider local advertising by taking out ads in local newspapers or offer free work out days to attract a considerable customer base. Establish a business website that allows target customers to learn more about your gym and the type of services you offer.

Conclusion

Opening a gym can be very profitable, bringing along a sense of life satisfaction. Use the above guideline on how to open a gym to help you actualise your dream and set up a firm foundation for your business. Develop great marketing strategies to increase your customer base by knowing your demographics and getting creative enough to reach out to those individuals. You need to do excellent market research to draw out a profile of your target clients and buy the appropriate equipment that meets the expectations of your customers. With a proper mix of training, skills, commitment, and passion, a gym business can turn out to be a very successful venture.

Don’t forget Gymcatch can provide you with the gym membership management software to help build your dream gym.

Apr 07
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Gymcatch partners with HFE to deliver booking and management tools to their instructors

By Fitness business management archives and news, Fitness industry archives and news
HFE

Gymcatch is proud to be partnering with HFE to provide their instructors industry-leading booking and management tools.

HFE is the one of the UK’s leading providers of personal trainer courses and fitness qualifications including exercise to music, yoga, Pilates and sports massage. For them, it’s less the qualification that maters, but more what their instructors become in the process. They challenge each and every student to ‘become more’, to go out into the industry and truly change lives.

To make this to happen they run practical training at over 35 nationwide venues including London, Manchester, Glasgow, Cardiff and Birmingham.  This is backed up by unlimited support from a dedicated tutor and access to a bespoke online learning system which includes exclusive video lectures delivered by leading doctors, physiotherapists, nutritionists and dietitians.

Speaking about an exciting new partnership with Gymcatch, HFE’s Marketing Manager Josh Douglas-Walton had this to say:

“We never have a shortage of companies and organisations wanting to work with us and because of this we have the luxury of being able to handpick our partnerships. One of the most important things for us is that any potential partner embodies of ethos of helping our students and graduates become more. What’s clear with Gymcatch is they can do just that. They have the ability to cater for our wide spectrum of graduates, from personal trainers to group exercise instructors, and with an incredibly impressive feature-set, it’s going to be a very exciting a few weeks, months and hopefully years working together.”

Ollie Bailey, Gymcatch CEO, commented:

“We’re delighted to be parting with HFE. It’s been clear in our discussions that they really care about their community and focus on offering a holistic approach to entering and thriving within the industry. We look forward to supporting this approach and their members in the future.”

For more information on Gymcatch yoga studio software and how it can help with your yoga, pilates and sports massage business, get in contact to book a demo.

Mar 31
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Delivering virtual gym classes: It’s so much easier than you might think

By Corporate, Fitness business management archives and news, Fitness marketing and social archives and news

From a cycling class to a high-intensity class, virtual gym classes give customers the flexibility they need to workout whenever and wherever they are, making them more accountable for their own fitness progress. Virtual gym classes have been a fixture for many fitness and wellness businesses for some time. But with isolation rules being imposed across the world, many health and fitness professionals are exploring virtual and online classes for the first time. 

The good news is that demand for virtual workouts for all fitness levels is absolutely enormous!

For some fitness businesses, virtual gym classes will provide a practical stop-gap to continue to provide fitness classes through the challenges of social distancing when studios have to close. 

For other studios and professionals Coronavirus will mark a watershed and virtual yoga, Pilates, dance and other group fitness classes will become a fixture in fitness business’s schedule. We predict that while virtual training will never replace in-person sessions, for certain disciplines, the convenience of being able to join sessions from your living room means that demand online health and fitness will be here to stay. For exercise businesses, this is a fantastic opportunity. 

The great news is that most of what you need to deliver a virtual fitness studio are free or very inexpensive, and it can all be done using equipment you’ve already got. 

How virtual classes work

Broadly speaking there are two options: 

  1. You can deliver pre-recorded online sessions
  2. You can deliver live-streamed classes

Pre-recorded virtual workouts

Pre-recorded virtual sessions are perfect when you’re delivering one-way content. You can’t react to your clients but what a pre-recorded workout class does mean is that you can be really precise. You can record your content and use simple editing software to edit and refine your content so that when it’s made available to your clients it is perfect. So if you teaching something that requires real precision this might be the way to go. 

There is also the time and efficiency benefit of creating a pre-recorded session. Once you’ve done it you can make it available and it can be used (and sold) multiple times. So if you are teaching a course and you want clients to be able to consume the content in their own time, this might be the way to go. 

Suggested video technology:

Suggested editing suites:

Live streaming workouts

In other scenarios, there is no replacement for that live experience. Whether it’s virtual personal training or tuition or online group exercise classes or boot camps there is simple, inexpensive technology to stream virtual workouts.

This solution means that you deliver live classes over the internet to an invited audience who can join in from wherever they are. 

These virtual classes can be one way: whereby you get on with delivering the exercise and your clients follow your instructions. You can also set up two-way online sessions where your client or clients turn on their cameras and you can provide real-time feedback. 

Suggested technology for live virtual classes:

Online bookings and payments

You’ll need a booking system for virtual fitness classes. Because you can’t run the register or take payment in person, online payments are going to be necessary. For some exercise businesses, this might mean using a gym booking software for the first time. 

Make sure your system has specialist tools for virtual fitness classes. This means that only clients that have booked will get access to the log in details for the virtual gym class. This will keep your classes secure and protect your revenue and also save you a huge amount of time because you don’t need to contact each client individually to give them the log in details. 

Taking online payments though a booking system for your fitness business is simple, safe and secure for you and your clients.

Safety

Give some consideration to any safety issues that might arise if you are giving virtual exercise. Do you need to alter and collect variants of your normal waivers and consents? Are there any practical instructions that you should be asking your clients to take before they join one of your online fitness classes? If you need to collect new waivers, your online fitness booking system should have the facility to help you collect this in the booking process.

Whether it’s a short-term fix or a long-term strategy, virtual gym classes are a fantastic opportunity for yoga, pilates, group exercise and personal trainers to show resilience through this challenging time.  

Community value 

If it is possible for your fitness or exercise business to deliver virtual or online classes this will not only help your business through a difficult time but it will also make a huge contribution to the health and wellbeing of the population when people need your expertise, energy and support so acutely. 

If you have any questions on how you can take your classes online our team here at Gymcatch will be very happy to help. Just drop us an email at hello@gymcatch.com or check out how our online fitness services.

© 2022 Gymcatch.

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