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How to thrive as a personal trainer: What’s your niche?

By Fitness business management archives and news, Gym and studios

How do you ensure your job as a personal trainer is benefitting your clients and is highly rewarding for you, too? Here, FitPro, the largest organisation in the UK for fitness professionals, dives deep into how you can thrive – and not just survive – as a personal trainer.

Personal training is a career of early starts and late finishes. Let’s face it: it’s not just a job, it’s a lifestyle. It’s not unheard of for 50 hours spent at the gym to translate into 25 hours of actual personal training – there are often gaps between clients, even if you’re a whizz with the scheduling.

However, a savvy personal trainer will use this time well, getting the admin and client programming done and performing their own workouts. After all, personal training is a strenuous business. PTs must be robust and comfortable being on their feet all day, providing demonstrations of technique, which requires a lot of practice. Not to mention being sociable and energetic all day!

To be a successful personal trainer, you need to gain the right qualifications. Most courses begin with a Gym Instructor (Level 2) qualification, which gives you the basics, before moving on to the Personal Trainer (Level 3) qualification to upgrade your knowledge and coaching skills so you can work with people on a one-to-one basis. There are also specialist qualifications, some of which we will mention here. You also need to be insured, which is a legal requirement for a personal trainer.

So, let’s discover which type of personal trainer you are and how you can thrive in your chosen specialism.

There are many niches to explore as a personal trainer. If you can discern early on what type of coach you’d like to be – for example, working with special populations, athletes or aspiring beach bodies – you can concentrate on building a strong business model with specific skillsets gained through qualifications, plus a solid understanding of the area you’d like to work in. Let’s take a look at a few of those areas here and how you can thrive in them:

1. Special populations

Special populations are diverse. You may choose to work with pre- or postnatal women to facilitate a healthy birth, pregnancy and start to motherhood, or you may work with children to encourage a lifelong love of exercise. Perhaps providing disabled people with training opportunities that support a healthy life is what moves you, or you may choose to work with the ageing population, helping elderly people to enjoy activity in their later years and reap the benefits it brings. Alternatively, you may wish to support those who have been ill or injured, working on a referral basis with other professionals to help clients return to doing things they enjoy. Each avenue offers unique challenges for you.

To thrive as a special population’s personal trainer, you should:

  • meet your client where they are – at their current level of ability – while planning progressive, smart training programmes to aid their development
  • build trust – being patient, a great communicator and having the ability to inspire will help you to build trust with your client
  • know your onions when it comes to your client’s specialist area. Do your homework – but don’t overstep the mark. Refer back to other professionals if you need to
  • build a support network around yourself – having other health professionals you trust and can refer out to gives your client a wider scope of treatments and solutions.

Useful qualifications for a personal trainer working with special populations include Level 3 Exercise Referral; FAI; ViPR Active Ageing; ViPR Kids; and Pre- and Postnatal.

2. Sports specific

Whether you work with elite, semi-professional or recreational athletes, as a sports-specific PT you will be tasked with finding the margins that help make the difference between winning and losing. You’ll need to work well with other team members, such as coaches, managers and physios, to collectively create the ultimate grounding for success.

To thrive as a sports-specific PT, you should:

  • support your client to fulfil their athletic potential, strengthening movement patterns and energy systems that are particular to the sport and athlete
  • be able to work in conjunction with other professionals to create a team around the athlete
  • perform a lot of research into the specific sport you will be coaching athletes for, along with its movement and energy requirements
  • remain up to date with the latest scientific research
  • learn the skill of planning training blocks to work with the sporting calendar and competition needs
  • build trust and rapport with your athlete to create a successful programme.

Useful qualifications for a sports-specific personal trainer include strength and conditioning courses; Olympic weightlifting courses; and SAQ courses.

3. Body transformation

The primary goal of a body transformation PT is to help their clients look better. However, achieving aesthetic goals also increases people’s confidence, self-esteem and self-worth, as well as improves fitness and health. Achieving a weight-loss goal may also help a client to feel mentally stronger and improve classic health markers, such as the risk of heart problems and diabetes.

Once clients achieve their targets, body transformation coaches can progress their clients’ achievements further, for example, building and sculpting muscle or reducing body fat.

To thrive as a body transformation PT, you should:

  • understand muscle anatomy, and how to isolate and train target groups in a variety of different ways
  • understand metabolism and how to provide clients with the best nutrition plans to achieve the transformation
  • help and support clients to change their behaviours so they can make long-term, sustainable changes
  • be brilliant at motivation, to enable clients to remain engaged with their programme
  • be able to market yourself in a visual way to demonstrate the outcomes your programmes can achieve.

Useful qualifications for a body transformation PT include nutrition courses; behaviour change courses; and weight management courses.

4. Health and performance

Working as a health and performance personal trainer is great for those who want to help improve their clients’ health and fitness, feel stronger and fitter, move better and enjoy a more active lifestyle (often without pain or discomfort) – from playing with the grandkids to getting outside for long hikes and everything in between. Health and performance PTs will also work with clients who are recovering from injury or illness and feel they need some extra help to get them to where they want to be.

To thrive as a health and performance PT, you should:

  • understand human movement and, therefore, be able to identify and address movements and systems that require improving
  • be able to progress and regress exercises in creative ways to suit the needs of each individual client – one size does not fit all – finding bespoke ways to help clients overcome their barriers with confidence
  • bring a fun element to your functional training
  • be able to communicate with clients honestly and clearly, explaining the complexities of the human body in a way a client can understand.

Useful qualifications for an HPC include Biomechanics Method; Pain-Free Movement Specialist; ViPR LMT1 and 2.

Whatever your choice of specialism as a PT, it’s important to keep moving forward, adding to your skillset and reviewing your knowledge. Read more about FitPro’s courses here.

 

 

 

 

Personal trainer

Switching to Gymcatch: some answers to common questions

By Fitness business management archives and news

Switching to Gymcatch is super easy for both; you and your customers. We have helped many fitness professionals make the switch with ease so that they can do more of what they love. Here are some of the most common questions we get asked. 

I don’t want to pay for two systems at once. When do I start paying?

Gymcatch is free for the first month so you have a full month to transition from your old system. If you need longer to transition, just speak to our team who will be able to help you. We don’t want you to be paying until you’re ready!

Is it easy to move my clients over to switch?

Yes we make it easy for you to import your client base, to create accounts for your clients and for clients to create their own accounts and find you on Gymcatch.  Switching to Gymatch is super easy, there are step by step guides for whichever route you want to use.

Do you have support?

Yes we have live support during office hours and you can book an appointment with our team at any time.

If clients have pre-paid on my old system, can this be reflected in Gymcatch?

Yes, if you have clients who have bought memberships or blocks (or any other product) from you, you can add the equivalent product to their account on Gymcatch. Then when they log in, they’ll see that service there.

How long does it take to set up my Gymcatch account?

Setting up on Gymcatch can take as little as few minutes depending on how the complexity of your business model. If you have a busy schedule and lots of different pricing structures it will take a little longer but even the most complex businesses should be up and running in an hour or so. And if there’s anything you’re struggling with we have set guides for all our features, and a support team ready to take your questions.

How can Gymcatch do what I need for so much less than my old system?

We’ve got a different business model to many of our competitors. We’re priced so that basically any independent fitness and wellness business can afford to use us. So we cost between £10 and £24 / month with no additional costs.

We would rather have more customers paying less whereas more expensive systems concentrate on serving a smaller number of businesses who can pay more.

We don’t compromise on core functionality though. So you get native mobile apps and all the core features an independent fitness and wellness business needs.

But what we don’t offer are features that only a small percentage of our customers will use. But for the core features for you and your clients that has everything you need – we’ve got it covered.

So our pricing isn’t a catch with either an inferior service or hidden charges down the road, we just want to keep our prices low and serve a bigger part of the industry.

What if I decide Gymcatch isn’t for me?

First of all we’d recommend giving it time. We don’t necessarily do everything exactly as you are used to and exactly like your previous system does. Sometimes we find that clients don’t realise just how much functionality Gymcatch has when they can’t see it straight away. So check our feature demos and with our support team who can help.

If after all, though, you decided Gymcatch isn’t the right fit for you, then you can cancel any time. There’s no tie-in or minimum contract left.

Ready to switch? Let us help you run your business! Gymcatch is free for the first month so you can test all its features and functionality. Start saving time, money and increase your revenue!

 

In-person fitness class

How to price your in-person fitness classes

By Fitness business management archives and news, HIIT and group

Pricing your in-person fitness classes is probably one of the most difficult decisions you have had to make for your business. Here, personal trainer, Anna Martin shares her top tips on setting your prices right.

Know your area and your target market
Every area has a price ceiling. This is going to differ depending on where you are and your local demographics. So it’s important to benchmark your price against other local fitness providers. The closer the service the better the comparison.

For example, while you can compare the price of small group training at a gym to the price of a dance fitness class, you have acknowledged that it’s a different experience and market and the client’s willingness to pay will differ. It’s important to understand what’s driving fitness consumers’ decisions to buy your services.

Most of us want to charge a fair price: provide a great service that offers the client value, but which also makes us feel valued, appreciated, and attributing a price to your own effort, skills and experience.

Within reason, price is not among the primary factors when clients are buying fitness. Don’t make the mistake of thinking that as long as you’re cheap, you’ll get full classes.

Value your skills, education and experience
If you’ve been teaching for a while, you have accumulated a set of skills. Those skills are a combination of the education earned as well as the experience you’ve gained from all the days in the trenches helping different bodies stay fit and well.

This should be considered when setting up your prices. Just because someone locally is charging less than you, don’t feel you need to price match. If you’re offering something better, charge more!

Likewise, if you are supplying quality equipment to do the class you should charge for that (and make sure your clients know they are getting the best kit). Similarly, if you are providing a service that is capacity-constrained, and therefore are restricted on numbers, that will probably also mean that you will need to increase the class price.

Don’t be embarrassed at increasing your pricing for your fitness classes. You’re not ripping-off customers: if you’re providing a quality product your client base will have no problem paying a proper price for it.

Keep a close eye on your overheads
Work out what you need to make from that class in order to make it worth you doing it (after all you have bills to pay too) and then calculate any per head or per hour cost that you may need to charge in order to make it profitable.

Include all your overheads too. Your travel, your admin time, your client support outside of the class, marketing, insurance, licenses etc.: it’s not just the hire of the venue and the time spent at the front of the class which your clients need to pay for.

One of the worst things you can do is to go in too low because you’re scared to ask for more. It breeds resentment and it’s also self-defeating. And that is the LAST emotion you want to have walking into a room full of people who are there waiting for you to bring the magic.

Your prices will go up, this is a fact of life. You can’t make yourself immune from inflation.

From experience, most price increases in group exercise happen when we need to, not because we would like to. It is unlikely that your price increase isn’t fair, one of the few drawbacks in this industry is that we tend to undersell ourselves when we should value ourselves more.

Increasing your prices is just a matter of good communication. Let them know face to face that it’s going to happen and then email them, giving them plenty of notice (as in weeks or even 1-2 months rather than days). But don’t make a big deal of it.

Make sure everyone knows in a thorough way, let them know when the prices will increase and to what, then move on. What you don’t want or need is spending months or weeks talking about your prices.

It’s a distraction and it’s boring and it’s not what your clients are paying for. You might lose the odd client. But it’s far better to lose the odd client at your new price than hang on to those clients charging an unsustainable amount.

Keep things simple
A common mistake that fitness instructors make is to create overly complicated pricing structures, often to try and be all things to all people. This is often self-defeating.

While lots of us are creatures of habit and show a bit of reluctance to change, you should not tie yourself to running your business in a way you don’t want to, just because you are worried about changing things up for certain clients.

Communicate clearly, explain why you need to change the way you run your business and your clients will understand and change. Spare yourself, bespoke pricing, making bookings for people, bank transfers etc. Advertise a fair, simple, and transparent price structure and ask clients to get onboard.

If you don’t give them a choice they will. If you are timid and do give them a choice, people will instinctively want to stick to what they know. That’s not because the way they do it is better, it’s just because it’s what they are used to and they don’t like change!

Lastly, now that you have worked out the right pricing for your fitness classes is time to think about your lead generation strategy and how to get more customers through the door.

For more information on Gymcatch and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month.

On-Demand fitness library

How to create an on-demand fitness library

By Fitness business management archives and news

Have you been considering creating an online fitness library? You probably have lots of questions about where to start, what software to use, how to price your videos, and how to sell them.

We asked Anna Martin, Personal Trainer and owner at AMF World to give us the inside knowledge on how to create inspiring video content to grow your business.
 
1.      Stay tuned to your audience
The first port of call is to listen to your audience. Find out what people actually want and why they want to get it from you. Ask your target audience about class styles, how they want to access it alongside ideal workout duration times workouts to be, how they want the workouts to be delivered and what other information they would want alongside those workouts to make it super effective. Remember your clients want to be told what to do and on what day so point them to the right place in your library As a business owner, the more information and feedback you can receive from your client, the easier it becomes to guide them to the right content in your library.

2.      Consider your business goals and how On-Demand fits in
Is this something you want to use in conjunction with live or streamed classes? Is this a completely stand-alone product reaching a different market? Are you making it for a specific business client? What your goals are for this product will dictate how you decide to put it together. If you want it to work in conjunction with something you are already doing, then you need to work out how this integrates and interacts with what you are doing.

For example, are these On-Demand workouts going to be completely different to what you have on your timetable? Or are they designed to be there for those that couldn’t make it to the live classes?  Once you have worked out what the purpose of your On-Demand section is, it will be much easier to form a vision of how you want it to look.

3.      Finding the right video solution
Not every fitness professional has a natural aptitude or inclination to digitise their services, the majority would much rather be focusing on running classes and sessions over getting to grips with a new piece of business software. If even the mere thought of introducing tech to your business leaves you in a cold sweat, the chances are you need a simple solution or someone to do it for you. An easy-to-use and affordable platform such as Gymcatch enables fitness professionals to package and sell their products online.

This could be a collection of videos stored on something like YouTube, Facebook Groups or Vimeo platform, then offering the service through your website might be preferable. Check out Wix and V-Healthy for video solutions but there are many more ways of doing it.

4. Monetising from your fitness video content
Are you planning to charge a monthly or weekly subscription? Or are you going to charge per video or per series of videos? This will be impacted by the areas we have talked about in the points above. How will you collect payment? Do you have software that can handle recurring payments, or would it be easier to charge one collection at a time? Charging per project or per video may take the pressure off in terms of content creation but a subscription may give you a more reliable sideline.

Check out the point below before you make a decision. Obviously, we are not all providing our fitness expertise and content for people out of the goodness of our hearts so working out how you are going to charge for your services is important. Many fitness professionals charge weekly or monthly subscriptions whilst many others charge per video or per bundle of videos. Whilst charging per project can take the pressure away from the content creation side, a subscription service ensures a more reliable revenue stream.

4.      Distributing your video content
If you provide a subscription, what’s your release schedule going to be like? If you say you’re going to release videos every month or week then you have to release those videos if people are already paying for them upfront. From experience, I would always start on the lower side so you’re underselling what you will do and exceeding clients’ expectations. If you promise to release five new videos a week and then you only manage three a month, people will be disappointed. If you edit your own videos rather than just recording them live and leaving them up, factor in the time it’s going to take to get those done.

The most important thing is that this is a viable source of income or client retention, avoid letting it become a viable source of stress by overestimating what you’re able to achieve – especially if you are a one-man-band. When distributing your content my main piece of advice is to start small, it is more important that your content lands as promised to your paying subscribers rather than omitting or delaying content. If you promise five videos per month and can only provide three then your client base will start asking questions of you. Overpromising on content and time, especially for one-man operations like many in the fitness industry is more likely to generate stress than it is to generate a viable income stream.

8 client lead generation strategies for fitness professionals

By Fitness business management archives and news

Here are 8 productive channels for generating new client leads. You’ll have a good idea of which are going to work best for you and where to concentrate your efforts.



For all of thee angles remember the three golden rules for engaging new clients.

A. Keep It simple. Make sure everything you communicate is clear and concise.

B. Call to action. Always include a clear call to action in your materials and communication. Tell the client exactly what they need to do next.

C. Track your strategies. Design your outreach in a way that you can track what’s working and what isn’t. This might be asking clients to quote “OFFER A”,“PARTNER B” “REFEREE C” when they respond to one of your offers. However you track results, it’s important you do it so you can avoid spending time on strategies that just don’t work.

  1. Referral scheme

    Your existing clients are your best route to new clients. This will happen organically, people talk about things they like and they want their friends to enjoy things they like with them.

    Your job here is to make it easy for people to bring along a friend and to make the client feel valued for making that recommendation.

  2. Physical Advertising

    Your in-person services are what marketeers call hyper-local. Most people do not travel long distances to attend fitness and wellness. Those services necessarily take place somewhere convenient.

    This makes old fashioned physical advertising a valuable tactic. Posters and fliers in prominent local places with high footfall of people in your demographics. Where do your clients go? Get your marketing materials up there.

    And remember – always give include a call to action: whether that be contact details, the times of your sessions… whatever you want your client to do next. Spell it out and make it easy.

  3. Social marketing

    Social networks are where many of your clients will spend most of their online time. If that’s true for your client base, it’s also where you should be investing sales time. That doesn’t mean you need to have a super-sales-y social profile, nor does it mean you need to think about paid ads. But what it does mean that having an engaging, responsive and vibrant social channels where you interact organically with your client base will be a lead generator in its own right. Having an online marketing strategy will help refine your social media efforts.

  4. Reciprocal marketing

    Are there local businesses who have the same client base as you? Some sort of complementary service? This could be a cafe, salon, bookshop? Can you do a deal with them to promote each other to your client bases. A special stamp card for coffee at the local cafe for your clients? 10% off at the book store for your clients.

    And they can offer some sort of reciprocal deal in their stores to promote your business.

  5. Profile building

    Sometimes when trying to generate leads you’ve got to think laterally. Are there opportunities for you to raise your profile locally? Could you volunteer to do a free session at a care home or a youth club for example? Those markets might not be directly in core market but running those sessions first of all might provide a valuable service to the community, but also if you run those sessions other people might here about it? Staff and residents of the care home and youth workers, parents and teachers of the kids at the youth club will here about you with a very positive image.

  6. Local influencer

    Do you know anyone with a big local influence and following? It could be a local blogger or just someone with a high profile in the community. We’re not talking a TV A-lister, just someone locally with a bit of a footprint. If you can find one why not invite them to a class, or if that’s not a possibility, would they be willing to mention your services to their following.

  7. Intro offers

    People’s buying habits differ. For a lot of people, within reason, price doesn’t really come into play when they are making a buying decision. But for others, particularly when trying something new, there can be reticence about spending money on something they aren’t sure if  they will enjoy.

    For that reason introductory offers are a good idea to make the decision to walk through the door a shot to nothing. In the grand scheme of it it’s also a pretty sound investment for you too. Sure, there will be some clients who come for a discount session or a free session and you won’t see them again. But for a far larger number of clients who may otherwise have not taken the plunge, you’ll have a long-term client.

  8. PR

    Advertising can be expensive but you don’t always need to pay to get into local media. PR is strategy of “selling in” a story to media outlets. If you can come up with something interesting and newsworthy your local media might well be interested in covering it. This needs to be something topical, different, extravagant that will interest the readers of the publication. You won’t get much interest if you ask them to run a story saying that you’re launching a new class on a Monday morning. But you might have more luck if you organised a 24 hour event fundraising for a local charity. 

For more information on Gymcatch fitness management software and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month.

Online marketing tactics for fitness businesses

By Fitness business management archives and news

Most fitness and wellness professionals will need an online marketing presence, but what online tactics should we be considering?

Understanding online marketing is key for fitness professionals looking to increase their reach and raise their profile. A few businesses can still operate successfully without any web presence but as eyeballs are increasingly on screens, that will become an increasing rarity.

Where Google is the most visited property online, social media is where people spend most of their time. In fact, over 4 billion people own a social media account today and spend on average 1hr 15mins online every day.

YouTube, TikTok, Facebook and Instagram allow users to create and share content online are moving fast to bring bigger advertising opportunities for brands and more power to creators and local influencers.

In this article, we look at the different fitness and wellness marketing tactics you can apply to boost your online presence, get noticed and attract more customers.

Data insights

The main benefit of digital marketing is that you get access to a ton of data. You can easily view your channel’s performance and audience behaviour in real-time, and accurately assess whether a blog, post or ad has done well or not. Taking a step back and analysing your data before designing your next marketing plan is a very sensible way to refine your strategy.

Video marketing

TikTok has surpassed the 1 billion user mark making it the 7th most popular social network as of 2021. Facebook remains top of the charts, with YouTube following closely. Over 500 million people watch Facebook videos every day and a whopping 84% of people say they have been convinced to buy a product or service by watching a video.

Social commerce is a thing

Today’s customers expect the capability to purchase a product or a service directly from social media due to convenience. eMarketer expects US social commerce sales to rise to $80billion and the opportunity this presents is huge, not only in the US market but globally too. Instagram, Facebook and TikTok are leading the way with their browse, discover and in-app checkout features.

Roll out online memberships

Staying on top of all your customers’ different packages and schedules is tough. Setting up online membership packages will save you precious time and allow you to focus on client retention and virtual engagement. Online memberships is a great way to entice new customers to join and accommodate higher numbers which is far trickier using a traditional setup. See how you can create memberships with Gymcatch.

Micro communities

Large online communities with thousands of disengaged members are a thing of the past. Instead, social media users yearn for safety, privacy and real connections. With the right strategy in place, communities can build loyalty as they offer a great way to make your customers feel valued.

Once your have your marketing strategy in place you’ll want to make sure your fitness management software is ready to take on the bookings. That’s where Gymcatch can help you, get in contact with us today.

6 fitness business ideas to consider in the New Year

By Fitness business management archives and news

If you are a fitness or wellness professional looking for new business ideas to kick-start the New Year, we have highlighted below the key takeaways from our most recent Facebook Live with Anna Martin, owner of AMF World; and Elle Linton, fitness professional, influencer and blogger.

1. Flex to impress

Flexibility has become part of the norm for businesses operating in periods of disruption. With the help of technology, our businesses are better prepared to adapt to the changing circumstances and needs of our customers, allowing us to go from face-to-face to virtual classes seamlessly.

“It’s important to get to know the ebbs and flows of your customers. Get to know them and understand how things are impacting them,” says Elle Linton.

Taking your fitness business online seems like an obvious choice when it comes to preparing for the future and planning to reach out to a wider audience. Virtual classes are a great way to add extra flexibility to your services and promoting them through your social channels is a natural strategy to consider. Your customers are your ambassadors and will help with sharing the work you do, if they are online, they will amplify your message and give you a big boost.

“Referrals through word of mouth are what keeps us going. You want to be so good that your customers talk about you at the dinner party,” says Anna Martin.

2. Making the hybrid model work

The new post-Covid19 customer is spoilt for choice; with some looking for the convenience virtual classes bring whilst others favour 1-2-1 or small group sessions, or a mixture of all.

Allowing for both can help retain customers and attract new ones.

Virtual fitness classes or sessions are a faster revenue channel too as running costs are lower and you can reach out to more people. Monetising from your workout videos and online content is a great way to increase revenue streams and enhance the services you offer.

“Make use of the quieter times to pre-record as much content as possible. Set aside a couple of days to record and edit your videos,” says Anna Martin.

3. Packaging and pricing your fitness services

Structure your packages in a way that is simple and manageable, for both you and your clients. Offering a membership is a great way to build recurrent revenue and get your clients to stick for longer.

“Don’t give your clients endless choice. They want to be told what they need to do, the easier you present this to them the more engaged they will be,” says Elle Linton. 

If you are considering raising your prices next year, think of the extra value you can add and make this proposition a very attractive one. Undersell your services and you can quickly be missing out in generating income that could have already been there.

4. Find ways to diversify your income

There are many ways to diversify your income as a fitness professional. Affiliations, referrals, merchandise, advertising, content etc are all great ways to generate more income.

“If the pandemic has taught us one thing is not to have all your eggs in one basket, just in case one fails,” says Elle Linton.

Look for opportunities that may enhance your work.

5. Retaining clients is cheaper than acquiring new ones

Focusing your efforts in getting new clients can be taxing and expensive. Instead, why not focus on your existing clients?

‘It’s more financial beneficial to get existing clients to spend more with you,” says Elle Linton.

Returning customers are crucial to a business’ growth. Make them feel special and they are more likely to spend more with you. For example, add rewards to your customer engagement plan to celebrate milestones. These don’t have to be expensive, a social media shoutout is a great low-cost way to do this.

“Create a community online and offline and get them talking. Returning customers are more likely too to bring you new customers,” says Anna Martin.

6. How to share your story

One of the many benefits of social media is that everything is visible. You can now see what the competition are up to in a couple of clicks. It is a great space to have a snoop around and gain ideas for your own business.

“Once you have figured out your voice use social media to amplify it. Use other tech sources too such as Pinterest to get inspiration and figure out how you want to come across” says Elle Linton.

For more information on Gymcatch fitness management software and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month,

World Mental Health Day

By Fitness business management archives and news

World Mental Health Day on Sunday 10th October is a timely reminder of how mental health is at the heart of fitness and wellness.

The nexus between physical and mental health is well established. And the joy is that benefits are so multi-faceted that regardless of what it is that you enjoy, there will be associated mental health benefits.

Yoga and Pilates

Yoga is perhaps the most obvious example of how the body and mind are inextricably linked. The ancient fundamentals of the discipline are as relevant today as they were millennia ago. And now there are now more varieties on offer than ever which means there will be the right discipline and instructor for you. Our friends at Yoga Alliance can put you in contact with one of their thousands of instructors.

Pilates was founded on the central premise of physical and mental health being closely linked. The controlled exercises within Pilates are perfect for those seeking to improve and maintain their mobility. And with that improved strength, balance and flexibility comes the ability to lead an active lifestyle. The team at JPilates are always on hand to find the right instructor and the right programme for you.

Ways to destress and decompress

For some people, exercise is a way of letting of steam. For them, there is no better way to destress, decompress and get those endorphins racing than some up-tempo music and a high octane boxing workout. And over at Fight Klub, that’s exactly what you get.

And of course, the benefits of apply to any exercise. From walking around the block to a gruelling hour with a personal trainer and everything in between provides that physiological response that can be so beneficial to mental health.

What’s more, exercise can be a fantastic social vehicle. It could be through exercise that you meet an inspirational instructor who can catalyse an improvement in your mental health.

It could be that exercise is the gateway to a new and positive social dimension to your social life.

And it could be as simple as getting out to exercise and bumping into your neighbours more often gives you a new and improved relationship with your community. Connecting with people and good relationships can give you a sense of belonging and help improve your mental wellbeing.

There are some useful resources out there with advice and support tools

5 steps to mental wellbeing
The NHS has put together 5 steps you can take to improve your mental health and wellbeing.
https://www.nhs.uk/mental-health/self-help/guides-tools-and-activities/five-steps-to-mental-wellbeing/
 
www.mind-blmk.org.uk
mentalhealth-uk.org
www.rethink.org

 

National Fitness Day 2021

By Fitness business management archives and news

Wednesday 22 September will see National Fitness Day celebrate its 10th anniversary!

This year’s theme is ‘Fitness Unites Us’. National Fitness Day’s organisers aim to encourage people across the country to celebrate the benefits of getting active together.

Physical activity has the ability to unite and inspire individuals to take charge of their physical and mental health.

At Gymcatch we believe fitness is empowerment. It is a vehicle to whatever you want it to be, whether that’s health improvements, a confidence boost, a better social life, giving you more energy at home or at work. It doesn’t matter.

National Fitness Day is a celebration of that empowerment.

And it is also a celebration of those incredible concepts and dedicated instructors who make fitness possible.

Take Clubbercise® for example. A fun full body workout with a banging soundtrack that combines low-impact dance, toning and combat moves with options to suit all fitness levels. All this in a supportive and uplifting environment. Classes are held in a darkened room with disco lights and their trademark LED glow sticks. And because it is so much fun it is incredibly effective.

Another firm Gymcatch favourite is Boxercise®. Boxercise® is an exercise concept based on the training methods used by boxers. Sessions typically involve hitting focus pads but no class involves hitting an opponent. It is a fun, challenging and safe workout which is great for stress busting, accessible to all ages and fitness levels. It provides that safe, fun an inclusive exercise that we should celebrate on National Fitness Day.

And let’s not forget Boogie Bounce. Boogie Bounce is a complete exercise programme performed on a mini trampoline with Patented T-Bar Handle. The programme consists of a highly effective H.I.I.T cardio section followed by a toning section, working bums, tums and thighs. Every muscle in the body is worked, even the facial muscles – presumably because the bouncers can’t stop smiling!

Another fantastic concept that has reached the UK from its home in Australia is The Jungle Body®. An exercise & movement-to-music concept offering a range of soul-igniting and beat-driven programming for everyone. The Jungle Body put particular focus on supporting your mental health and being the participant’s happy place. Their programs are about celebrating & empowering all body shapes, ages, sizes & fitness levels with classes that are inclusive, vibrant, welcoming & 100% stress free. 

With National Fitness Day coinciding with this year’s Strictly, why not combine fitness with a bit of dancing with FitSteps? You too can learn the Waltz, Cha Cha, Quickstep & Jive! Mixing the beautify Ballroom with the up-tempo Latin provides an all over body workout that is so much fun you don’t feel like you are getting fit! Transform your body and have fun dancing to music that will get your heart pumping!

High energy yet suitable for everyone and super fun, Beatz is choreographed across a wide range of music genres, meaning there really is something for all tastes. This all-inclusive group fitness class comprises of three workouts: the original format Beatz, PWR Beatz, Glow Beatz.

What if you’re one of those people that likes a lot of variety in their fitness? Well GroovX might be the the one for you. GroovX is 8 concepts in one: Blast, Box, Dance, Gold, Latin, Sculpt, Stix an Flow. That means there is surely something for everyone! And if you want a bit of variety, there’s always something new to chose from.

However, if you want to rockout and workout then Pound will offer you that. Channel your inner rockstar with this full body cardio-jam session inspired by the infectious, energizing, and sweat-dripping fun of playing the drums.

FightKlub for example has been around since 2003 and is a non-contact martial arts workout to music, perfect suited to individuals looking for a high intensity workout, but also great for groups.

I want to dance, swing and sweat I hear you say? Well say no more. Broadway Boogie is a high energy dance fitness workout inspired by broadway and musical theatre from stage and screen. You can dance, sing and express yourself while working out to all your favourite musical show tunes. Become a broadway star and take on every leading role as you embrace a different character with every single track and perform at your best.

Wherever you are in the UK you’ll find an instructor delivering one of these, and many other, amazing concepts on National Fitness Day. So whether you’re a regular, you’ve not been for a while or you’ve never done anything like this before, join millions of others this National Fitness Day, 22 September 2021 and find the perfect concept for you.

How to take payments online for fitness classes

By Fitness business management archives and news

Following the movement restrictions, lockdowns, and social distancing regulations in different parts of the world due to the COVID-19 pandemic, most businesses are basing their operations online. Fitness service providers are some of the companies that have had to operate online. Online transactions are quite convenient, but only if you have the right tools. Failure to do so could result in the collapse of the business and a lot of losses. For instance, you need a reliable tool for taking payments. Here’s what you need to know to take payments online.

1. Choose a tool that is easy to use

The first factor you should consider when choosing an online payment system is the ease with which both you and your clients can use the tool. Several companies are offering online fitness classes. You want to make sure that your company stands out from the rest and offers different payment options. Clients will always pick a company that provides the most comfortable and secure payment methods. Make sure to make the task easy for both your clients and your employees.

Complicated tools and software may result in a lot of losses both because of poor administration and loss of clients. For instance, Gymcatch’s software gives you access to a simple Stripe integration means. This online payment system allows customers to book and pay for fitness classes easily via debit or credit card.

The amount of time it takes clients to make the payments should also be as minimal as possible since clients tend to get bored and leave lengthy card transactions without achieving their goals. Your goal for your business should be to attract new clients and to maintain the loyalty of those who are already working with you via recurring payments.

2. Simplified billing systems

The billing systems should also be simplified. As a business, you should be able to send statements, track balances, and receive payments within the same methods. Group transactions for families and other companies should also be tracked under the same account. You want a system that allows you to send bills to clients directly from the calendar. It should also allow you to send invoices and statements via email. In other words, you want to accept payments online. It also wouldn’t hurt if you could schedule, bill, and receive payments on a single platform.

3. Make sure clients get their receipts

Receipts are very important because they are a proof of payment. The fact that they are given in different kinds of stores, including supermarkets and retail stores, is proof enough of their importance. Therefore, you don’t want to be the only company that does not provide receipts immediately after payments. A software that gives automatic receipts would be the best option. You also want to make sure that the receipt is not dispensed until the money is received in your bank account. This will help you avoid unnecessary losses.

4. Flexibility

You also want to pick a method of receiving payment that is flexible. For instance, your clients should be able to make payments on any device like computer, iPhone, Android, or Tablet. This will help you attract all kinds of clients hence earn you more money. Also, make sure that the tool is easy to use on whichever device.

5. Global scale

You also want to pick a method of taking payments that can help you work with clients from different parts of the world. This is especially important for an online fitness business because you can accept clients from different parts of the world. A payment processor that can be used by clients from different parts of the world should come with algorithms that can process different currencies and payments made from different parts of the world. This feature will help your business stand out from others in the market.

6. Additional features

Tools for taking payments like Gymcatch software provide a wide variety of features. Using the stripe method, the money is sent directly to your bank account without any deductions like commission and other transaction fees.

Gymcatch also allows you to create blocks and courses of classes that clients can purchase and get booked on the relevant sessions. It also enables you to set time-limited drop-in bookings. This will help you maximise your revenue by automatically switching customers to another available session if they can’t make the class they’re booked into.

You also want software that will help you to create a flexible discount code. Examples of such codes include early bird codes, intro, exclusive and promotional offers. They can be applied to individual sessions, packages, courses, and customers as well. They allow you both control and flexibility with your pricing.

Picking the right software

The tool you use for taking payments is the backbone of your business. The simpler and more efficient the mobile payment tool is, the more successful your business will be, and the more profits you will make as well.

With the Gymcatch software, you can create passes, bundles, and free trial classes. Your clients can also pay for the services with customisable terms and conditions. Gymcatch also allows you to cap, place time limits, and allow flexibility and convenience for your clients. If you would like more information on how Gymcatch fitness management software works, feel free to get in contact with us or book a demo online.