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8 Client Lead Generation Strategies for Fitness Professionals

By Fitness Business Management Archives & News

Here are 8 productive channels for generating new client leads. You’ll have a good idea of which are going to work best for you and where to concentrate your efforts.



For all of thee angles remember the three golden rules for engaging new clients.

A. Keep It simple. Make sure everything you communicate is clear and concise.

B. Call to action. Always include a clear call to action in your materials and communication. Tell the client exactly what they need to do next.

C. Track your strategies. Design your outreach in a way that you can track what’s working and what isn’t. This might be asking clients to quote “OFFER A”,“PARTNER B” “REFEREE C” when they respond to one of your offers. However you track results, it’s important you do it so you can avoid spending time on strategies that just don’t work.

  1. Referral scheme

    Your existing clients are your best route to new clients. This will happen organically, people talk about things they like and they want their friends to enjoy things they like with them.

    Your job here is to make it easy for people to bring along a friend and to make the client feel valued for making that recommendation.

  2. Physical Advertising

    Your in-person services are what marketeers call hyper-local. Most people do not travel long distances to attend fitness and wellness. Those services necessarily take place somewhere convenient.

    This makes old fashioned physical advertising a valuable tactic. Posters and fliers in prominent local places with high footfall of people in your demographics. Where do your clients go? Get your marketing materials up there.

    And remember – always give include a call to action: whether that be contact details, the times of your sessions… whatever you want your client to do next. Spell it out and make it easy.

  3. Social marketing

    Social networks are where many of your clients will spend most of their online time. If that’s true for your client base, it’s also where you should be investing sales time. That doesn’t mean you need to have a super-sales-y social profile, nor does it mean you need to think about paid ads. But what it does mean that having an engaging, responsive and vibrant social channels where you interact organically with your client base will be a lead generator in its own right. Having an online marketing strategy will help refine your social media efforts.

  4. Reciprocal marketing

    Are there local businesses who have the same client base as you? Some sort of complementary service? This could be a cafe, salon, bookshop? Can you do a deal with them to promote each other to your client bases. A special stamp card for coffee at the local cafe for your clients? 10% off at the book store for your clients.

    And they can offer some sort of reciprocal deal in their stores to promote your business.

  5. Profile building

    Sometimes when trying to generate leads you’ve got to think laterally. Are there opportunities for you to raise your profile locally? Could you volunteer to do a free session at a care home or a youth club for example? Those markets might not be directly in core market but running those sessions first of all might provide a valuable service to the community, but also if you run those sessions other people might here about it? Staff and residents of the care home and youth workers, parents and teachers of the kids at the youth club will here about you with a very positive image.

  6. Local influencer

    Do you know anyone with a big local influence and following? It could be a local blogger or just someone with a high profile in the community. We’re not talking a TV A-lister, just someone locally with a bit of a footprint. If you can find one why not invite them to a class, or if that’s not a possibility, would they be willing to mention your services to their following.

  7. Intro offers

    People’s buying habits differ. For a lot of people, within reason, price doesn’t really come into play when they are making a buying decision. But for others, particularly when trying something new, there can be reticence about spending money on something they aren’t sure if  they will enjoy.

    For that reason introductory offers are a good idea to make the decision to walk through the door a shot to nothing. In the grand scheme of it it’s also a pretty sound investment for you too. Sure, there will be some clients who come for a discount session or a free session and you won’t see them again. But for a far larger number of clients who may otherwise have not taken the plunge, you’ll have a long-term client.

  8. PR

    Advertising can be expensive but you don’t always need to pay to get into local media. PR is strategy of “selling in” a story to media outlets. If you can come up with something interesting and newsworthy your local media might well be interested in covering it. This needs to be something topical, different, extravagant that will interest the readers of the publication. You won’t get much interest if you ask them to run a story saying that you’re launching a new class on a Monday morning. But you might have more luck if you organised a 24 hour event fundraising for a local charity. 

For more information on Gymcatch fitness management software and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month.

Online marketing tactics for fitness businesses

By Fitness Business Management Archives & News

Most fitness and wellness professionals will need an online marketing presence, but what online tactics should we be considering?

Understanding online marketing is key for fitness professionals looking to increase their reach and raise their profile. A few businesses can still operate successfully without any web presence but as eyeballs are increasingly on screens, that will become an increasing rarity.

Where Google is the most visited property online, social media is where people spend most of their time. In fact, over 4 billion people own a social media account today and spend on average 1hr 15mins online every day.

YouTube, TikTok, Facebook and Instagram allow users to create and share content online are moving fast to bring bigger advertising opportunities for brands and more power to creators and local influencers.

In this article, we look at the different fitness and wellness marketing tactics you can apply to boost your online presence, get noticed and attract more customers.

Data insights

The main benefit of digital marketing is that you get access to a ton of data. You can easily view your channel’s performance and audience behaviour in real-time, and accurately assess whether a blog, post or ad has done well or not. Taking a step back and analysing your data before designing your next marketing plan is a very sensible way to refine your strategy.

Video marketing

TikTok has surpassed the 1 billion user mark making it the 7th most popular social network as of 2021. Facebook remains top of the charts, with YouTube following closely. Over 500 million people watch Facebook videos every day and a whopping 84% of people say they have been convinced to buy a product or service by watching a video.

Social commerce is a thing

Today’s customers expect the capability to purchase a product or a service directly from social media due to convenience. eMarketer expects US social commerce sales to rise to $80billion and the opportunity this presents is huge, not only in the US market but globally too. Instagram, Facebook and TikTok are leading the way with their browse, discover and in-app checkout features.

Roll out online memberships

Staying on top of all your customers’ different packages and schedules is tough. Setting up online membership packages will save you precious time and allow you to focus on client retention and virtual engagement. Online memberships is a great way to entice new customers to join and accommodate higher numbers which is far trickier using a traditional setup. See how you can create memberships with Gymcatch.

Micro communities

Large online communities with thousands of disengaged members are a thing of the past. Instead, social media users yearn for safety, privacy and real connections. With the right strategy in place, communities can build loyalty as they offer a great way to make your customers feel valued.

Once your have your marketing strategy in place you’ll want to make sure your fitness management software is ready to take on the bookings. That’s where Gymcatch can help you, get in contact with us today.

6 fitness business ideas to consider in the New Year

By Fitness Business Management Archives & News

If you are a fitness or wellness professional looking for new business ideas to kick-start the New Year, we have highlighted below the key takeaways from our most recent Facebook Live with Anna Martin, owner of AMF World; and Elle Linton, fitness professional, influencer and blogger.

1. Flex to impress

Flexibility has become part of the norm for businesses operating in periods of disruption. With the help of technology, our businesses are better prepared to adapt to the changing circumstances and needs of our customers, allowing us to go from face-to-face to virtual classes seamlessly.

“It’s important to get to know the ebbs and flows of your customers. Get to know them and understand how things are impacting them,” says Elle Linton.

Taking your fitness business online seems like an obvious choice when it comes to preparing for the future and planning to reach out to a wider audience. Virtual classes are a great way to add extra flexibility to your services and promoting them through your social channels is a natural strategy to consider. Your customers are your ambassadors and will help with sharing the work you do, if they are online, they will amplify your message and give you a big boost.

“Referrals through word of mouth are what keeps us going. You want to be so good that your customers talk about you at the dinner party,” says Anna Martin.

2. Making the hybrid model work

The new post-Covid19 customer is spoilt for choice; with some looking for the convenience virtual classes bring whilst others favour 1-2-1 or small group sessions, or a mixture of all.

Allowing for both can help retain customers and attract new ones.

Virtual fitness classes or sessions are a faster revenue channel too as running costs are lower and you can reach out to more people. Monetising from your workout videos and online content is a great way to increase revenue streams and enhance the services you offer.

“Make use of the quieter times to pre-record as much content as possible. Set aside a couple of days to record and edit your videos,” says Anna Martin.

3. Packaging and pricing your fitness services

Structure your packages in a way that is simple and manageable, for both you and your clients. Offering a membership is a great way to build recurrent revenue and get your clients to stick for longer.

“Don’t give your clients endless choice. They want to be told what they need to do, the easier you present this to them the more engaged they will be,” says Elle Linton. 

If you are considering raising your prices next year, think of the extra value you can add and make this proposition a very attractive one. Undersell your services and you can quickly be missing out in generating income that could have already been there.

4. Find ways to diversify your income

There are many ways to diversify your income as a fitness professional. Affiliations, referrals, merchandise, advertising, content etc are all great ways to generate more income.

“If the pandemic has taught us one thing is not to have all your eggs in one basket, just in case one fails,” says Elle Linton.

Look for opportunities that may enhance your work.

5. Retaining clients is cheaper than acquiring new ones

Focusing your efforts in getting new clients can be taxing and expensive. Instead, why not focus on your existing clients?

‘It’s more financial beneficial to get existing clients to spend more with you,” says Elle Linton.

Returning customers are crucial to a business’ growth. Make them feel special and they are more likely to spend more with you. For example, add rewards to your customer engagement plan to celebrate milestones. These don’t have to be expensive, a social media shoutout is a great low-cost way to do this.

“Create a community online and offline and get them talking. Returning customers are more likely too to bring you new customers,” says Anna Martin.

6. How to share your story

One of the many benefits of social media is that everything is visible. You can now see what the competition are up to in a couple of clicks. It is a great space to have a snoop around and gain ideas for your own business.

“Once you have figured out your voice use social media to amplify it. Use other tech sources too such as Pinterest to get inspiration and figure out how you want to come across” says Elle Linton.

For more information on Gymcatch fitness management software and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month,

World Mental Health Day

By Fitness Business Management Archives & News

World Mental Health Day on Sunday 10th October is a timely reminder of how mental health is at the heart of fitness and wellness.

The nexus between physical and mental health is well established. And the joy is that benefits are so multi-faceted that regardless of what it is that you enjoy, there will be associated mental health benefits.

Yoga and Pilates

Yoga is perhaps the most obvious example of how the body and mind are inextricably linked. The ancient fundamentals of the discipline are as relevant today as they were millennia ago. And now there are now more varieties on offer than ever which means there will be the right discipline and instructor for you. Our friends at Yoga Alliance can put you in contact with one of their thousands of instructors.

Pilates was founded on the central premise of physical and mental health being closely linked. The controlled exercises within Pilates are perfect for those seeking to improve and maintain their mobility. And with that improved strength, balance and flexibility comes the ability to lead an active lifestyle. The team at JPilates are always on hand to find the right instructor and the right programme for you.

Ways to destress and decompress

For some people, exercise is a way of letting of steam. For them, there is no better way to destress, decompress and get those endorphins racing than some up-tempo music and a high octane boxing workout. And over at Fight Klub, that’s exactly what you get.

And of course, the benefits of apply to any exercise. From walking around the block to a gruelling hour with a personal trainer and everything in between provides that physiological response that can be so beneficial to mental health.

What’s more, exercise can be a fantastic social vehicle. It could be through exercise that you meet an inspirational instructor who can catalyse an improvement in your mental health.

It could be that exercise is the gateway to a new and positive social dimension to your social life.

And it could be as simple as getting out to exercise and bumping into your neighbours more often gives you a new and improved relationship with your community. Connecting with people and good relationships can give you a sense of belonging and help improve your mental wellbeing.

There are some useful resources out there with advice and support tools

5 steps to mental wellbeing
The NHS has put together 5 steps you can take to improve your mental health and wellbeing.
https://www.nhs.uk/mental-health/self-help/guides-tools-and-activities/five-steps-to-mental-wellbeing/
 
www.mind-blmk.org.uk
mentalhealth-uk.org
www.rethink.org

National Fitness Day 2021

By Fitness Business Management Archives & News

Wednesday 22 September will see National Fitness Day celebrate its 10th anniversary!

This year’s theme is ‘Fitness Unites Us’. National Fitness Day’s organisers aim to encourage people across the country to celebrate the benefits of getting active together.

Physical activity has the ability to unite and inspire individuals to take charge of their physical and mental health.

At Gymcatch we believe fitness is empowerment. It is a vehicle to whatever you want it to be, whether that’s health improvements, a confidence boost, a better social life, giving you more energy at home or at work. It doesn’t matter.

National Fitness Day is a celebration of that empowerment.

And it is also a celebration of those incredible concepts and dedicated instructors who make fitness possible.

Take Clubbercise® for example. A fun full body workout with a banging soundtrack that combines low-impact dance, toning and combat moves with options to suit all fitness levels. All this in a supportive and uplifting environment. Classes are held in a darkened room with disco lights and their trademark LED glow sticks. And because it is so much fun it is incredibly effective.

Another firm Gymcatch favourite is Boxercise®. Boxercise® is an exercise concept based on the training methods used by boxers. Sessions typically involve hitting focus pads but no class involves hitting an opponent. It is a fun, challenging and safe workout which is great for stress busting, accessible to all ages and fitness levels. It provides that safe, fun an inclusive exercise that we should celebrate on National Fitness Day.

And let’s not forget Boogie Bounce. Boogie Bounce is a complete exercise programme performed on a mini trampoline with Patented T-Bar Handle. The programme consists of a highly effective H.I.I.T cardio section followed by a toning section, working bums, tums and thighs. Every muscle in the body is worked, even the facial muscles – presumably because the bouncers can’t stop smiling!

Another fantastic concept that has reached the UK from its home in Australia is The Jungle Body®. An exercise & movement-to-music concept offering a range of soul-igniting and beat-driven programming for everyone. The Jungle Body put particular focus on supporting your mental health and being the participant’s happy place. Their programs are about celebrating & empowering all body shapes, ages, sizes & fitness levels with classes that are inclusive, vibrant, welcoming & 100% stress free. 

With National Fitness Day coinciding with this year’s Strictly, why not combine fitness with a bit of dancing with FitSteps? You too can learn the Waltz, Cha Cha, Quickstep & Jive! Mixing the beautify Ballroom with the up-tempo Latin provides an all over body workout that is so much fun you don’t feel like you are getting fit! Transform your body and have fun dancing to music that will get your heart pumping!

High energy yet suitable for everyone and super fun, Beatz is choreographed across a wide range of music genres, meaning there really is something for all tastes. This all-inclusive group fitness class comprises of three workouts: the original format Beatz, PWR Beatz, Glow Beatz.

What if you’re one of those people that likes a lot of variety in their fitness? Well GroovX might be the the one for you. GroovX is 8 concepts in one: Blast, Box, Dance, Gold, Latin, Sculpt, Stix an Flow. That means there is surely something for everyone! And if you want a bit of variety, there’s always something new to chose from.

However, if you want to rockout and workout then Pound will offer you that. Channel your inner rockstar with this full body cardio-jam session inspired by the infectious, energizing, and sweat-dripping fun of playing the drums.

FightKlub for example has been around since 2003 and is a non-contact martial arts workout to music, perfect suited to individuals looking for a high intensity workout, but also great for groups.

I want to dance, swing and sweat I hear you say? Well say no more. Broadway Boogie is a high energy dance fitness workout inspired by broadway and musical theatre from stage and screen. You can dance, sing and express yourself while working out to all your favourite musical show tunes. Become a broadway star and take on every leading role as you embrace a different character with every single track and perform at your best.

Wherever you are in the UK you’ll find an instructor delivering one of these, and many other, amazing concepts on National Fitness Day. So whether you’re a regular, you’ve not been for a while or you’ve never done anything like this before, join millions of others this National Fitness Day, 22 September 2021 and find the perfect concept for you.

How to Take Payments Online For Fitness Classes

By Fitness Business Management Archives & News

Following the movement restrictions, lockdowns, and social distancing regulations in different parts of the world due to the COVID-19 pandemic, most businesses are basing their operations online. Fitness service providers are some of the companies that have had to operate online. Online transactions are quite convenient, but only if you have the right tools. Failure to do so could result in the collapse of the business and a lot of losses. For instance, you need a reliable tool for taking payments. Here’s what you need to know to take payments online.

1. Choose a tool that is easy to use

The first factor you should consider when choosing an online payment system is the ease with which both you and your clients can use the tool. Several companies are offering online fitness classes. You want to make sure that your company stands out from the rest and offers different payment options. Clients will always pick a company that provides the most comfortable and secure payment methods. Make sure to make the task easy for both your clients and your employees.

Complicated tools and software may result in a lot of losses both because of poor administration and loss of clients. For instance, Gymcatch’s software gives you access to a simple Stripe integration means. This online payment system allows customers to book and pay for fitness classes easily via debit or credit card.

The amount of time it takes clients to make the payments should also be as minimal as possible since clients tend to get bored and leave lengthy card transactions without achieving their goals. Your goal for your business should be to attract new clients and to maintain the loyalty of those who are already working with you via recurring payments.

2. Simplified billing systems

The billing systems should also be simplified. As a business, you should be able to send statements, track balances, and receive payments within the same methods. Group transactions for families and other companies should also be tracked under the same account. You want a system that allows you to send bills to clients directly from the calendar. It should also allow you to send invoices and statements via email. In other words, you want to accept payments online. It also wouldn’t hurt if you could schedule, bill, and receive payments on a single platform.

3. Make sure clients get their receipts

Receipts are very important because they are a proof of payment. The fact that they are given in different kinds of stores, including supermarkets and retail stores, is proof enough of their importance. Therefore, you don’t want to be the only company that does not provide receipts immediately after payments. A software that gives automatic receipts would be the best option. You also want to make sure that the receipt is not dispensed until the money is received in your bank account. This will help you avoid unnecessary losses.

4. Flexibility

You also want to pick a method of receiving payment that is flexible. For instance, your clients should be able to make payments on any device like computer, iPhone, Android, or Tablet. This will help you attract all kinds of clients hence earn you more money. Also, make sure that the tool is easy to use on whichever device.

5. Global scale

You also want to pick a method of taking payments that can help you work with clients from different parts of the world. This is especially important for an online fitness business because you can accept clients from different parts of the world. A payment processor that can be used by clients from different parts of the world should come with algorithms that can process different currencies and payments made from different parts of the world. This feature will help your business stand out from others in the market.

6. Additional features

Tools for taking payments like Gymcatch software provide a wide variety of features. Using the stripe method, the money is sent directly to your bank account without any deductions like commission and other transaction fees.

Gymcatch also allows you to create blocks and courses of classes that clients can purchase and get booked on the relevant sessions. It also enables you to set time-limited drop-in bookings. This will help you maximise your revenue by automatically switching customers to another available session if they can’t make the class they’re booked into.

You also want software that will help you to create a flexible discount code. Examples of such codes include early bird codes, intro, exclusive and promotional offers. They can be applied to individual sessions, packages, courses, and customers as well. They allow you both control and flexibility with your pricing.

Picking the right software

The tool you use for taking payments is the backbone of your business. The simpler and more efficient the mobile payment tool is, the more successful your business will be, and the more profits you will make as well.

With the Gymcatch software, you can create passes, bundles, and free trial classes. Your clients can also pay for the services with customisable terms and conditions. Gymcatch also allows you to cap, place time limits, and allow flexibility and convenience for your clients. If you would like more information on how Gymcatch fitness management software works, feel free to get in contact with us or book a demo online.

7 Tips for Streaming Online Fitness Classes

By Fitness Business Management Archives & News, Gym & Studios

Fitness professionals have had to adapt their businesses to the surge in demand for online fitness classes. Live streaming, for example, has opened up new ways of conducting businesses, from product descriptions to tutorials and exercising. With the current pandemic, fitness studios around the world can reach out to their clientele and deliver useful fitness classes through live streams. However, they need to do several things right to ensure success. Here are a few tips for streaming online fitness classes.

1. Dressing code for live instructors

It is essential that you wear clothing that is branded with yours or your gym colours and logo. It helps with brand awareness, recognition and professionalism. Besides, avoid clothing that blends with the background as most users cannot tell your form, yet it is vital when exercising. Although you are excising, you should look presentable on camera. However, there’s no need to call a professional makeup team, as looks are not the primary focus of the show.

2. Video tips

Lighting

Lighting affects the quality of your live stream. You need your audience to see every action in HD quality. Otherwise, those good moves will be of no use to them. You can either have natural or artificial lighting. If you have windows, do your performances facing the source of light. Investing in artificial lighting is a must if you streaming a dimly lit room to avoid negative feedback from clients.

Take Care of Acoustic Noise

Ensure that your voice is clear and audible. You can use wireless lapel microphones strapped to your clothing and connecting to your camera or capture device. Ensure that the room doesn’t have too much echo or noise from other areas. If broadcasting from a home environment, it is essential to warn other occupants that you’ll be live streaming so that there is no disturbance. You may also want to mute all participants in the steam so that they’re not interrupting for others.

Keep Your Set Simple

Only keep the items and props that you will require for your exercises in the live stream. This will avoid you having to run out of shot to pick up a piece of equipment which will make you look unorganised and unprofessional. Also you don’t want anything that might distract the attention of your viewers like cars going past the window.

3. What Fitness Equipment Should You Use in Your Live shows?

Where possible, stick to items that your viewers can find at home. Minimal equipment makes your online fitness classes relevant as your viewers can replicate the same at home. However you can add fitness equipment that can be bought with ease but remember to tell them your clients beforehand what they will need for each home workout. Bare in mind fitness equipment is pretty scarce at the moment due to the current climate so it’s good to be flexible with the requirements.

4. What Equipment Do You Need for Live Shooting?

Fortunately, live streaming doesn’t require expensive equipment to stream high-quality videos. This can be done by the use of the phone or a USB webcam from your living room. There are also cheap handycam brands that you can purchase for live streaming. When using the phone, ensure that it is fully charged. It should also shoot horizontally so that you can have a wide-angle camera. The camera should be placed on a stable location and at an appropriate height to your type of workout without adjustments.

Gymcatch offers various tools that you can use to schedule multiple sessions and deliver virtual classes through platforms such as Zoom. It enables you to share the link to your online fitness classes with ease and interact with the audience that will be following you online. You can also request payments and manage bookings for online classes with ease.

5. Test Everything

Do a test run of your live stream before you go official. Running a free trial or a reduced price while informing your customers there could be technical issues. You could also invite friends and family for test class if you don’t want to push your sessions live until everything is running perfectly, bear in mind they can be biased towards you.

6. Ensure that Internet Connection is Stable

It is vital that your videos are smooth and of high quality throughout the entire session. If several devices are sharing the narrow bandwidth, turn off access for any other device that is not directly used in the workout. This is vital to avoid audio cut-outs and video lags.

7. Deliver the Live Session Professionally

At the start of the session, welcome your clients as you would in an in-premise workout session. Tell them how they can contact you and ask whether anyone would be comfortable being called out in the video. Be careful about the music you play in your videos so that you do not use copyrighted material. There are sync licences to help you use a song in your session. However, you can also get royalty-free music on platforms such as Premium Beat and Artlist.io.

Don’t forget to have fun and enjoy the workout experience. If there are glitches (they do happen even with meticulous preparation), do not stress about them; apologise and continue with your workouts. However, be sure to correct them for subsequent online workouts.

Want to find out more how Gymcatch can help you stream your fitness classes online. Feel free to get in contact with us or sign up for a free demo and we’ll get in contact with you.

How to Price Your Fitness Classes Online

By Fitness Business Management Archives & News, Fitness Marketing & Social Archives & News

The global pandemic has changed the way most of us do everyday things. People have been introduced to Zoom meetings, podcasts and grocery delivery slots, and online exercise classes have become part of the norm. Virtual exercise has welcomed a different group of people into the fitness community – those seriously pushed for time, folks with caring obligations, the self-conscious and the gym curious.

For fitness providers, now is the perfect time for offering online tuition of all kinds. But if you’ve never held a virtual class before, or you’re adding to your repertoire, you’ll need to know how to price your service.

Here are 5 things to consider when you are working out what to charge for your fitness classes online.

Class size

Think about how many participants you want to teach. If you offer one-to-one classes then the costs will be passed onto a single client, but smaller group classes would lower the cost per person and potentially give you more income.

How does that work? Well, for a personal 1-2-1 class you could charge £40 as an example, but if you offer small group sessions for just 4 people at a time and ask £12 each, each client pays less and you earn and extra £8 a time.

Large classes with limitless participants can be offered at a lower cost per head, but think about how many you’ll need to make your target income? You could think that being cheap will encourage larger numbers, but is it really worth it to you? If you have 20 people logging in at £4 each, it’s the same to you as 16 logging in for £5 per head but you need 4 fewer clients each session which might be easier to achieve. So you need to consider if you’ll be able to fill the class at your selected price to get the profit margins you want.

Check your competitor prices

Sounds like a basic thing to do but checking out your competitors is key. Make sure you understand what others charge for the same service. Make a comprehensive list so you can make a good comparison, don’t just stop once you find one. There are no set rules when it comes to online classes – you will probably find a wide range of prices but you’ll notice a trend to give you a ball-park figure to work with. Take note of what others offer for their price such as the length of class, frequency, number of sessions a week and if there is a cap on the number of participants.

Block booking and packages

Consider whether you want to offer courses or block bookings at a discount. To get clients to pay upfront for a package of 5, 6 or 10 classes will help you with your finances but be aware that this comes with some complications.

Will your customers have to use their sessions for the same class each week or can they log in for your full programme of sessions? How much of a discount will you offer for booking multiple classes at a time and will this still give you the income you need? Clients will want to have the option to miss a session due to sickness or have a refund if they cancel.

Your cancellation policy must be clearly displayed and carefully thought out before you choose this option. There is no reason that discounts like this won’t work well, they simply require some planning.

Uniqueness and popularity

Be aware of the uniqueness of your classes. Straightforward HIIT sessions are more commonly found online so, without an unusual hook, you can’t charge much more than your competitors. But if you specialise in Kundalini Yoga, for example, then you are offering a niche product and can charge a premium rate.

Setting the price

The last thing to be aware of is that people will make an opinion of your classes based on the price. Offer your services too cheap and it will be considered an inferior product. Set your fees too high and clients will expect much more from you, and the extra cost will put off a large group of clients. There is a sweet spot – you just need to find it.

Luckily, you don’t need to think of everything by yourself. Gymcatch has made life easier for online fitness class providers with software that is simple to use. Take class bookings, manage waiting lists and collect payments with ease. If you’ve decided to use promo codes, passes and bundles to get things off the ground, then you can set all of these too – you have complete control. Get in touch for a free demo.

How to gain more clients through yoga marketing

By Fitness Business Management Archives & News, Fitness Marketing & Social Archives & News, Yoga

Yoga is quite amazing. People rely on it to transform into better versions of themselves. It helps people to heal. And those are some of the reasons the yoga industry continues to gain more popularity in the UK. However, running your own yoga studio is not a walk in the park. Like any business, the yoga industry has a lot of challenges and competition. Therefore, you need to embrace the best yoga marketing strategies to stay ahead.

Let us have a look at some of the most effective yoga studio marketing strategies that you could employ.

Come up with loyalty programs

If you wish to increase your client base, an easy way to do it is to create loyalty programs for clients who frequent your yoga studio. So, why are loyalty programs important? Well, they will make your clients happy, which means that you will retain most of them. Happy customers can help you sign new clients faster by recommending your studio to friends and relatives.

You, therefore, should make the loyalty programs a priority; they don’t even have to be complicated. Something simple such as a point system could work. This is where a customer earns points every time she/he comes to your studio, and these points add up to some real redeemable value.

Entice your customers with value

Another great way of getting more clients coming to your yoga studio is by enticing them with value. What does that mean? Simple. Come up with viable ideas on how to create special promotions for your customers. For starters, you can offer new clients free trials. If you wish to retain the clients, however, then you’ll have to come up with something sustainable and much better than a free trial.

For instance, you can come up with incentives such as reducing the rate of the first few classes. Additionally, you could come up with a great pricing model that is easy for your customers to understand. That way, your customers will have an easier time selecting a package.

Target your audience

Another great way for you to grow your client base is by knowing your target audience. Once you define the customers you’d want to come to your studio clearly, then you can come up with yoga advertising ideas. Ensure that each ad you put out there focuses on a particular audience. You could even use your current customers to determine the people within the same demographic.

Fortunately, there are plenty of ways for you to advertise your business. One of the most effective platforms includes social media. You could post Facebook ads targeting different audiences. You could also send out emails to people who seem to share the same interests with your current students. That way, you will be able to reach a wider client base.

Rely on yoga studio software

We live in a technological age. Long gone are the days where you had to stack files to maintain your database. That is why you need to start using yoga studio software to streamline tasks in your business. If you have the proper management software, then your instructors will have an easier time managing your clients.

But that’s not all! Having the proper software in place could also improve your booking procedure. In fact, clients will find it easier to schedule studio sessions because the software provides versatile booking procedures. Additionally, the software will save you and your customers a lot of time, and there is nothing more enticing to a customer than saved time and flexible solutions.

Hire great instructors

Hiring great instructors counts as one of the best yoga marketing ideas. How come? When a client comes to your studio, she/he looks towards bettering themselves. As a result, clients will want to be under a trainer who can help them achieve their fitness goals effectively.

Besides, your staff contribute to the success of your business greatly. So, whenever an instructor takes your clients through a particular structure or yoga style and it works, there is a high likelihood that those clients will recommend your business to others. The opposite also applies.

To get a good instructor, you have to make sure that you are thorough during the hiring stage. Besides hiring the skilled instructors, you should also come up with ideas to promote them. By doing so, you create a good rapport with them, and they will be more likely to take care of your clients as expected.

Connect with local businesses

Yoga studio marketing should involve creating partnerships with local businesses, especially if you set up your business in a small town. You should make an effort to know the owners of the businesses around you, especially those that you can benefit from.

For example, if there is a coffee shop within your location, you can organize an event whereby the coffee shop will serve as the caterers in your studio parties. This will benefit both parties, and that is how other business owners will recommend your business to their clients.

You must ensure that any partnership you get into will benefit both parties. Otherwise, your efforts will be futile. Moreover, ensure that any dealing you have is both time and cost-effective.

Sell products in your yoga studio

Frankly, anyone coming to a Yoga studio is looking to stay fit by embracing a wellness program. Therefore, if you want to gain more clients, then you should try selling wellness products in your studio. That will not only entice your customers but will also help you engage with them much better. Furthermore, you get to boost your source of income.

Apart from wellness products, you can also sell beauty products, nutrition supplements, yoga clothing, and fitness equipment. You can even go a step further and brand these products with your business’ logo to increase awareness.

Host a free workshop

One of the best and most effective ways of gaining new customers in a yoga studio is by hosting a free workshop. However, you must ensure that the workshop focuses more than just your current yogi students. There is a high likelihood that there are people in your locality who have never considered yoga as something they would do. As such, you should tailor your workshop to focus on them as well.

The primary purpose of your free workshop should be to create awareness. Use it as a platform to educate those people who don’t know a lot about yoga and to clear out some myths that surround the practice. Be careful, however, not to make it so overwhelming.

Like any other business, the yoga industry is a competitive one. Therefore, you may want to employ the yoga marketing tactics that we’ve listed above if you want to stay ahead of your competition. Proper marketing strategies will not only get you more clients but also increase your revenue.

To take your yoga offering to the next level check out how Gymcatch can help you. Book a demo today!

How to start a dance studio

By Dance, Fitness Business Management Archives & News

Has the question on how to start a dance studio ever crossed your mind? Or, have you already began researching how to start one. Maybe you have wondered whether you have whatever it takes to start and run it and make it prosperous. Does any of these sound familiar to you? Here is a post for you! Below is a guide on how to open a dance studio, from the first step to the grand opening of your studio.

Track a studio or proprietor you admire

Do you recognise another studio director that you admire or respect? Do you like a local studio in the city or another town? The perfect way to learn how to start a dance studio is to work in it. If there is a local studio that has existed for a while, fix a few hours to visit the studio daily and take notes. Or get a studio owner you like and ask whether he can be your mentor.

While you are there, you can volunteer to stand-in the diverse jobs or roles where they require assistance so you may see the way things work from every angle. This gives you clues to significant challenges in dance trade and the way they are fixed.

More significantly, ensure you enjoy your work! Starting a dance shop is a great way to segment your love for a dance with a wider audience, but it is not for everyone and that is fine.

Get ready for the roles you will take on

In addition to understanding the commerce, you also require a clear picture of the diverse roles you take on being the owner. Past choreography and teaching lessons, you are to manage many fragments of your business. Some of the roles include:

Manager: You will ensure that daily schedules and activities run smoothly. You must have the ability to convey what you need, what you require to improve and make sure your workforce is focused on the objectives.
Mentor: you will represent the attitude and work ethic you presume from staff and students.
• Entrepreneur: your job does not stop at the opening of the studio. You ought to advance and come up with new dance studio plans. Being an entrepreneur, you will also be deeply involved in community outreach, marketing, customer service, event coordination, and more.

Find out from the beginning which of the roles comes naturally from within and which is best subcontracted to another reliable teacher or employee.

Build a title for yourself in the community

Dance studio Holders often go with confidence knowing that they have enough followers to take classes from the start. In case you don’t have enough followers yet, find them in the following ways:

• Offer dance services to the local gyms, schools, and churches
• Offer discounts for individuals who refer the classes to family and friends
• Advertise your classes at close businesses which are not entrants but have a clientele interested in dancing
• Share your approach to dancing on social media and personality so that others in the community can know you better

This is a long step you should accomplish before searching for a location or drawing up the business plan, as it consumes time. Fortunately, you may work on this while performing your other initial dance studio opening tasks.

Make your business plan for the dance studio

Your dance workspace business plan refers to a document that describes your business objectives and how you want to attain them. It lays a firm base for your studios for years ahead. Here are some of the essential sections you should include in the business plan:

• Executive summary
• Business description
• Products and services
• Market analysis
• financial estimates
• Marketing summary

Find the perfect place for your studio

Once you have found out how the business will work and what your monetary position is, you may start finding a good location. At this stage, the question “how much does it cost to open a dance studio” comes to mind. Find out the amount you have for renting and what additional costs come with the site you choose.

Dance studios have their unique requirements. Ask yourself the amount of space you will require. Do you need a room or several studios in your location? Also consider an office, a lobby, storage, commercial space, bathrooms, hallways, and a waiting room.

Also do not ignore things like:

Parking Options: Do space have enough parking space for the number of learners you expect to attract?
• Security: Parents must feel safe and comfortable when taking their children to your place
• Visibility: It might cost extra to be in a visible place, however, it also allows passive marketing

Develop your processes and systems

It is time to come up with a plan on how to run your studio when it opens. This is more detailed and separate compared to the business plan, however, it is very important.

Also note that the more structured your process and system initially is, the lesser the persons you will have to hire. This is the reason why so many dance studio holders use management software for a dance studio. For instance, Gymcatch provides a dance studio management software that helps you manage your payments, classes, customer communications, and bookings. This plays a great role in saving time and reducing labour costs.

Arrange your studio room

Things like mirrors, floors, and dance Barres are an integral part of a ballet studio. Ensure you set up in a really attractive way. Do not stop there. Be sure to set up your dance studio such that it invites movement and creativity.

Employ your dance studio personnel

You may not require a lot of staff, especially if you are just starting. Please note, however, that you may not have much time to teach many lessons when you initially open it. As the owner, there might be many chores on your plate at first. Hence, your first employee might be someone who can train your classes, most likely short term. A different one can help with administrative tasks and front office.

Market your dance studio

You possibly have a great collection of individuals ready to register for your lessons. Still, it is important to inform the public about starting your ballet studio.

For starters, your website is your primary source for recruiting new students. Here, parents see your location info, contact details, positive feedback, teaching hours, and more. With a website, you can link directly to the Gymcatch website which helps you save time, increase revenue, promote communication with clients, and promote customer experience.

In addition to your website, ongoing advertising tasks include:

• Increase word of mouth promotion and referrals
• Build your presence on social networks
• Expand your email list
• Compilation of positive feedbacks on social networks and Google
• Develop partnerships with other local companies and charities

Once you’ve set up the above tasks, it is time to promote your official opening. Here are some ideas:

• Hang a large poster so that people can see that you have completed your “Grand Opening”.
• Keep an open house
• Place ads on social media and in local newspapers
• Have your learners perform at occasions in the community
• Find small commercial events to take part in
• Hang brochures at sociable local companies

Finally, people don’t open a dance studio for administrative tasks. They open for the liking of their profession. Offer yourself the chance to relish the dance studio you start. The above guideline will help you if you still have a query on how to start a dance studio. Go through it and you will never regret.

Book a demo and get in contact with Gymcatch today and see how we help you build your dream dance studio.