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Fitness business management archives and news

Elevate your business as a yoga teacher

By Fitness business management archives and news, Fitness industry archives and news, Fitness marketing and social archives and news, Yoga

Wellness and self-care are an ever increasing part of people’s personal goals and priorities, driving an ever increasing societal interest in yoga.

We understand how challenging it can be to stand out from the crowd as a yoga teacher, so we’re here to help you. In this article we will discuss how to elevate your practices, find balance and embrace the flow of both business and life.

Understand your customer’s schedule and commitment

Defining your ideal customer is so important to ensure that what you’re offering is exactly what your customers have been looking for. Taking the time to ask your customers what they want will help you to determine your schedule, class structure, whether you want to offer 1-2-1 or larger group classes and pricing. This practice of defining your ideal customer will also allow you to discover the average ability level of your customers and plan a class around this with appropriate modifications and adding in your own unique style to stand out from the crowd!

Design your business model accordingly

Once you’ve defined your ideal customer, you can then design your business model accordingly. Knowing whether you should offer a flexible PAYG option, courses that are in line with term time to help with attendance or even memberships for a longer term commitment and automated billing, will help you to not only offer payment options that best suit your customers but also streamline your business. 

Free up time for yourself

As you get busier and busier as a business owner, time becomes an ever increasing commodity. No matter how busy you are, it is important to free up time for yourself to allow space for self-reflection, continued learning and committing to your own self-practice. Providing yourself with this free time is so valuable when it comes to developing and elevating your business. 

Automate your business 

Having a booking system that allows you to automate administrative tasks will free up more time to focus on your business model, continued learning and most importantly finding balance as a business owner. 

Gymcatch allows you to effortlessly and cost effectively manage your schedule, bookings, payments and customers with our booking system which is designed to make life feel easier for you and your clients. Whether you’re offering 1:1 or group practices, pay-as-you-go or block bookings, Gymcatch is here to support you and your business whatever your business model to help you to go with the flow of business and life. 

Regularly review your business

It is important that you take a step back from being in the business to allow you to regularly review your ideal customer, business model and tools that you use to see where they can be improved. Reviewing your business every quarter will allow you to ensure that what you’re offering is exactly what your customers are looking for and that this is as streamlined as it can be, to help you stand out from the crowd.

Gymcatch’s yoga booking software can help you to elevate your business, allowing you to reach more students, offer personalised experiences, and strengthen your yoga community. Your dedication to guiding others toward wellness deserves a partner that shares your passion and supports your growth.

How to make your life easier as a fitness professional

By Fitness business management archives and news, Fitness industry archives and news, Fitness marketing and social archives and news

Here at Gymcatch we understand that owning your own fitness business can be stressful, adding that with the usual day-to-day life stresses that are outside of our control, can make you feel like you’re just about treading water. That’s why we’re all about making life, especially business, as easy as possible.

In this blog, we discuss how you can automate your business with Gymcatch this year to increase revenue, reduce stress and make life feel that little bit easier.

Payment on booking

Do you ever feel like you’re constantly sending out invoices and chasing payments? Receiving payment on booking avoids the need to keep logging into your accounting software, manually sending out invoices and having that awkward conversation when a customer is late paying. 

Create a Stripe account, connect it to your Gymcatch account and start receiving payment on booking – It’s that easy to start securing revenue, reducing no shows since customers have paid in advance and reducing admin time!

Collect customer information on first booking 

We’ve all been there, manually sending out waivers or questionnaires, waiting for customers to complete them and then having piles of paperwork to store. With Gymcatch, you can enable our participation information bolt-on feature so that customers are asked to complete all the necessary forms before they are able to book and pay for their first class with you and once completed, they are stored on their customer record on your Gymcatch account.

No more chasing customers to complete their forms and no more drowning in paperwork – Win win!

Automated waitlists 

It’s always important to ensure that your classes are fully booked, especially when you’re paying an hourly fee to rent a space to host your class in. Our automated waitlists feature is not only included within our base plan, but also allows you to keep your sessions fully booked without the need to lift a finger.

If a customer cancels their space on a fully booked session, those customers who are on the waitlist will automatically be notified via email that a space has become available and then it’s first come first serve as to who books and pays for this space first.

Cancellation policy & automated refund credits 

We’ve all encountered scenarios like this: Rise at 5 AM, hastily dress, and arrive just in time for a 6 AM client session. As you check your emails a few minutes ahead, you discover an email from your 6 AM client, announcing their cancellation at 5:40 AM and then asking for a refund or to reschedule their session. A frustrating start to the day, right?

This is why it is so important to safeguard yourself and your business through a well-defined cancellation policy that your clients understand and have agreed to so that you can avoid situations like this. 

Automating refund credits is also a great way to allow clients to reschedule their sessions if cancelled in line with your cancellation policy and keep the money in the business without you ever having to get involved. Reducing these awkward conversations, reducing admin and reducing stress.

Gymcatch in your pocket

You can automate your business as much as you want to, but there’s always going to be times that you need to have access to your booking software whilst in a coffee shop catching up with a friend. 

You’ve got access to special ‘on-the-go’ features within the Gymcatch iOS and Android apps. You can check the roster, mark customers as paid and attended and stay in touch with attendees all from your phone, allowing you to manage your business no matter where you are. 


If you’re ready for business, and life, to feel that little bit easier, then register your Gymcatch business account today!

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5 ways to share the love on Gymcatch this February

By Fitness business management archives and news, Fitness industry archives and news, Fitness marketing and social archives and news

February, the official month of love, is a great time to share the love with your customers and other business owners on Gymcatch. Whether you’re rewarding your long standing customers for their commitment, creating a seasonal offer or helping out your friend who has just started their fitness business, we’re here to show you how you can spread the love like confetti!

In this blog, we share 5 ways that you can give back to your customers and friends this February and beyond. 

Refer a friend

A refer a friend scheme is a great way to not only increase revenue and reward existing customers, but to help with increasing exercise participation by getting friends to work out together. 

You can use our discount codes bolt-on feature to create a discount code that your existing customer can pass onto their friend. They would use this code at checkout and upon attending the session, you can then thank your existing customer by gifting them with either a bundle, pass or another discount code that they can use on their next booking with you. 

Priority access 

Nothing will make a customer feel more special than giving them priority access to your sessions. Our priority access feature is a great way to reward long standing customers by allowing them to secure their space on your most popular of classes and best thing yet, this priority access feature is included within our base plan so there’s no excuse not to make your customers feel special. 

Free trials 

Offering a free trial period is a great way to convert possible new customers since you’re reducing those barriers and making it as easy as possible for them to book their first class with you and it shows that you care about them, allowing them to try a class for free and making sure that you two are a good match before committing. 

Every business will configure a free period differently, whether that is offering one or multiple classes. Either way, with Gymcatch, you can create a free pass, assign specific sessions to the pass and set a time limit for it to be used within. You’ll always have complete visibility of who’s redeemed the pass as well, this means that you can give this new customer specific focus and attention when they attend their first class with you, not only making them feel special but also giving you the best chance of converting them into a paying customer. 

Discount codes

Our discount codes bolt-on feature is a quick and easy way to create seasonal offers and even give one-off rewards to customers for their commitment or for reaching specific landmarks within their wellness journey.

You can easily create a discount code on Gymcatch and personalise it to suit your needs, whether that is setting a specific validity period for the code, only allowing the code to be used on specific sessions, limiting the use to specific customers or for a total number of redemptions and even capping the code at one redemption per customer. 

Business referral scheme 

February isn’t just a time of year to reward your customers, you can also share the love with any friends who are just starting their fitness business. 

Our referral scheme allows you to refer a new business to Gymcatch where they will benefit from an additional free month on top of our introductory free trial. As a thank you we will also credit you with two months when they make their first subscription payment. 

All you need to do is simply share your referral URL or unique code and when a new business registers, either via the link or inputting the code at registration, we take care of the rest.


If you’re ready to give back to your customers and friends this February and beyond, then get in touch with us so that you can get started with Gymcatch today and we can help you share the love.

How to become a group exercise instructor

By Fitness business management archives and news

If you are passionate about fitness and teaching then you may be considering how to become a group exercise instructor. The rise of popularity in group fitness continues to grow, attracting over 4.7 million people per year in the UK alone. This surge has resulted in cast changes in the industry and the way group exercise classes are delivered. 

Today, there is a demand for versatile group classes as well as talented and passionate instructors. If you are considering how to become a group exercise instructor, now is the ideal time to begin your journey, it is the ideal time to begin your professional journey.

In this article, we will unpack the steps you can  take to build a successful career as a group exercise instructor.

What is a group exercise instructor?

As the name suggests, a group fitness instructor refers to a fitness professional who leads a group exercise class. This kind of class can fall into a variety of categories, from yoga and boxing to spinning and Crossfit training. This kind of career has gained popularity throughout the years, from aerobics classes of the 80s to Zumba classes today. 

With group classes consistently growing and leaving rooms for innovation, the career of a group fitness instructor has never been more viable. However in order to be successful as a group exercise instructor, in an industry that can quickly become oversaturated, it is important to create a class dynamic that helps you stand out from the rest. 

In order to stand out in this competitive industry, group exercise instructors need to elevate their teachings by infusing genuine passion and energy into their classes. A dynamic and enthusiastic presence can significantly enhance the overall experience for participants, motivating them to return and of course, attracting new members. Instructors should also focus on creating a positive and inclusive atmosphere, where everyone feels encouraged and valued.

Effective communication is key when it comes to being a group exercise instructor and instructors should use their voice confidently, providing clear instructions while also offering words of encouragement. Building a connection with participants by learning their names and acknowledging their progress fosters a sense of community and loyalty which cultivates an ever-growing class community.

But passion and communication aside, group exercise instructors need to have skill and recognise their responsibilities in group settings. 

Group exercise instructor skills and responsibilities

In order to be a successful group exercise instructor, it is important to nurture diverse skills in order to lead engaging and effective classes:

  • Communication: As stated previously, effective communication is key in this kind of environment as instructors must convey clear instructions, motivate participants, and create a positive atmosphere. The ability to articulate cues and provide feedback ensures participants understand and execute exercises correctly, reducing the risk of injury and enhancing the overall fitness experience.
  • Choreography: Instructors need to design well-structured and dynamic routines that cater to various fitness levels. Seamless transitions and a variety of movements keep participants motivated and challenged. A balance between creativity and practicality ensures that routines are both enjoyable and effective in achieving fitness goals.
  • Adaptability: Being able to adapt is important, as classes may include participants with different fitness levels, abilities, and preferences. With this in mind, instructors must be able to modify exercises on the spot to accommodate diverse needs while maintaining the overall class flow. Flexibility in adapting to unexpected situations or changes in class dynamics contributes to a positive participant experience and nurtures trust in a group setting.
  • Leadership Skills: Leadership is important in order to create a cohesive and motivating group dynamic. Instructors should exude confidence, inspire trust, and establish a sense of community within the class. This involves learning participants’ names, acknowledging their progress, and fostering a supportive environment. Strong leadership is also evident in the ability to handle challenges gracefully and maintain composure under pressure.

A successful group exercise instructor possesses excellent communication, choreography, adaptability, and leadership skills. These skills, combined with effective class structuring and the creation of an energetic atmosphere, contribute to a fulfilling and motivating experience for participants.

Qualifications for being a group exercise instructor

Becoming a group exercise instructor doesn’t just require skill – it requires a combination of academic qualifications, relevant certifications, and specialised training in fitness formats. 

Academic qualifications often include a degree in a related field such as Exercise Science, Kinesiology, or Physical Education. These foundational studies provide a theoretical understanding of anatomy, physiology, and exercise principles, forming the basis for effective instruction.

Certifications play a pivotal role in establishing an instructor’s credibility and ensuring they possess the necessary knowledge and skills. Widely recognised certifications from organisations like the American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), and the Aerobics and Fitness Association of America (AFAA) are highly valued in the fitness industry. These certifications typically involve rigorous training and examinations, covering topics such as exercise physiology, program design, and safety considerations.

Specialised training in fitness formats is crucial for instructors to lead diverse classes successfully. Different formats, such as dance-based workouts, high-intensity interval training (HIIT), or mind-body exercises like yoga, demand specific expertise. Instructors often pursue additional certifications or workshops in these specialised areas to deepen their understanding and refine their teaching techniques. For instance, a group exercise instructor aiming to teach a cycling class might pursue certification specifically tailored to indoor cycling.

Continual professional development is essential and instructors should always stay up to date with emerging trends, research, and innovations by participating in workshops, attending conferences, and seeking advanced certifications. This commitment to ongoing education not only enhances an instructor’s expertise but also demonstrates a dedication to providing participants with the latest and most effective fitness experiences.

How to become a group exercise instructor?

Embarking on the journey to become a Group Exercise Instructor involves strategic steps. 

  • Education:

Acquire a relevant degree in fields such as Exercise Science, Kinesiology, or Physical Education. Alternatively, pursue certifications from reputable organisations like ACE, NASM, or AFAA specialising in group fitness instruction.

  • Practical experience:

Participate in various fitness classes and workshops to gain hands-on experience and exposure to different exercise formats.Volunteer to lead small group sessions or assist experienced instructors to enhance practical skills.

  • Securing a job:

Develop a standout resume and portfolio that highlights your educational background, certifications, and practical experience. Make use of fitness job boards, both online and offline, to explore job opportunities. Also make sure to attend industry events and network with professionals to discover potential openings and establish your name in the industry. 

  • Alternative routes into the profession:

Consider apprenticeships or mentorship programs with experienced instructors or fitness facilities to gain specialised training and insights.Engage in community involvement by leading fitness classes at local community centres or organising outdoor sessions to build practical teaching experience.Explore alternative certifications or workshops that focus on specific group exercise formats to diversify your skill set.

  • Continual professional development:

Stay updated on the latest fitness trends, research, and teaching methodologies by attending workshops and conferences.Consider pursuing advanced certifications to enhance your expertise and credibility.

  • Leverage technology

Streamline your classes, communication and teachings through technology. Leveraging Gymcatch technology can be a game-changer for growing your group exercise business by streamlining operations and enhancing the overall participant experience. The platform offers efficient class management tools, allowing you to easily schedule and organise group exercise sessions. This not only simplifies the planning process but also optimises the class timetable, avoiding scheduling conflicts and ensuring a consistent and convenient schedule for participants.

By following these steps and strategies, aspiring group exercise instructors can build a solid foundation, gain practical experience, and navigate various paths to establish a successful and fulfilling career in the dynamic world of group fitness.


In conclusion

Becoming a group exercise instructor is a rewarding journey that requires a combination of passion, skills, and dedication. As the popularity of group fitness continues to rise, there is an increasing demand for versatile and passionate instructors who can create engaging and effective classes. The industry’s evolution has opened up various opportunities, making it an ideal time to embark on a professional journey as a group exercise instructor.

For those aspiring to become group exercise instructors, the journey involves a strategic approach, including obtaining relevant education, gaining practical experience, securing a job, and exploring alternative routes into the profession. Leveraging technology, such as Gymcatch’s fitness management system, further streamlines class management and communication, contributing to the overall growth of the business.

The path to becoming a successful group exercise instructor is multifaceted, requiring a blend of education, experience, and a commitment to ongoing development. With dedication and a passion for fitness, individuals can thrive in this exciting and evolving field, shaping the fitness journeys of countless participants.

How to become a Dance Teacher: an introductory guide

By Fitness business management archives and news

If you are interested in pursuing a career as a dance teacher, this is the ultimate guide. Below, we unpack strategies for building a fulfilling career in the field, and take a look at everything from essential dance teacher qualifications to securing a coveted position and how to use effective networking and a compelling portfolio to grow your business. 

What does it mean to be a Dance Teacher?

A dance teacher serves as a mentor, guide, and inspiration to budding dancers. Their primary responsibility revolves around teaching dance while fostering appreciation and passion for movement and rhythm among students. Beyond imparting technical skills, a dance teacher encourages dedication and inspiration, shaping the next generation of dancers.

The job of a dance instructor is multifaceted. It’s not solely about choreography and counting steps, it’s also about instilling confidence, discipline, and a love for the art form. A good dance teacher should have the ability to teach and nurture skills in others. A dance teacher’s role also extends beyond the confines of a studio as they become mentors who nurture creativity and self-expression.

Essentially, a dance teacher’s impact extends far beyond the steps they teach. They shape futures, build confidence, and nurture a lifelong love for dance in their students, leaving a mark that will last a lifetime. 

If you are interested in building a career as a dance teacher, it is vital to understand the skills and responsibilities associated with this field. 

Dance Teacher skills and responsibilities

So, what makes up a dance teacher’s role?

  • Effective communication skills:

Clear and precise communication is important if you want to build a long lasting and successful career.  The ability to articulate instructions and concepts ensures that students understand and execute dance techniques accurately. This skill involves using language that resonates with students of varying skill levels, ages and backgrounds.

  • Choreography expertise:

A dance teacher must possess a strong grasp of choreography, creating routines that are both technically sound and expressive. A good dance teacher has the ability to create sequences that challenge students while at the same time, allowing them to explore their creativity. This skill involves blending technicality with storytelling, ensuring each dance captivates and entertains audiences and dancers alike. 

  • Creating a nurturing environment:

Nurturing a positive and supportive learning environment is vital. Dance teachers should create spaces where students feel encouraged to take risks and explore their potential. Establishing an atmosphere of respect, collaboration, and encouragement enables students to thrive and develop both technically and artistically.

  • Adaptability in teaching methods:

A professional dance teacher tailors their teaching methods to accommodate diverse learning styles, ages, and abilities. Being flexible in approach ensures that each student receives personalised guidance, maximising their learning experience. Adjusting teaching techniques to suit individual needs fosters an inclusive and effective learning environment.

  • Passion and dedication to dance:

A sincere passion for dance is the core of a dance teacher’s role. This enthusiasm fuels inspiration and motivates students to pursue their passion. A dance teacher’s dedication should go beyond teaching steps; it’s a commitment to nurturing a lifelong love for dance.

Each of these skills and responsibilities contributes significantly to a dance teacher’s effectiveness in guiding and inspiring students on their dance journey.


How to become a Dance Teacher

Embarking on the path to become a dance teacher requires dedication, a structured approach to education, practical experience, and of course, a well-rounded portfolio.

  • Education pathway:

Begin by pursuing formal education in dance or a related field. Enrolling in accredited programs lays a strong foundation for success. These courses or programs take a closer look at dance theory, history, choreography, and teaching methodologies, helping aspiring dance teachers understand what it takes to hold professional classes.

  • Certifications and specialised training:

Acquiring certifications from esteemed institutions like The Royal Academy of Dance (RAD) and Imperial Society of Teachers of Dancing (ISTD) is incredibly beneficial. These certifications validate expertise and adherence to industry standards.

  • Practical experience and apprenticeships:

Gain hands-on experience by engaging in apprenticeships or assisting established dance teachers. Observing classroom dynamics, refining teaching techniques, and understanding diverse student needs contribute significantly to a teacher’s skill set.

  • Building a dance portfolio:

Put together a diverse dance portfolio that showcases proficiency in various styles, choreography, and teaching capabilities. Documenting teaching experiences, performances, and any additional training highlights versatility and builds trust.

  • Continued professional development:

As stated previously, it is important to embrace continuous learning through workshops, seminars, and professional associations. Joining organisations like the Council for Dance Education and Training (CDET) or the National Dance Teachers Association (NDTA) offers access to resources, networking, and support for ongoing development.

  • Networking and job search:

Make sure to network within the dance community, attend events, and seek mentorship opportunities. Networking aids in establishing connections and exploring potential job opportunities within studios, schools, or community centres.

By following this structured pathway and by balancing education, certifications, practical experience, portfolio development, and ongoing growth, individuals are able to lay a solid career foundation.


Qualifications for being a Dance Teacher in the UK

Becoming a proficient dance teacher in the UK entails a blend of formal education, specialised certifications, and ongoing professional development. While there isn’t one defined path, certain qualifications can significantly enhance career prospects in this field.

  • Formal education:

Pursuing a degree in dance or a related field from accredited institutions lays a strong foundation. Programs like Bachelor of Arts (BA) in Dance or Dance Education provide comprehensive knowledge in dance history, technique, choreography, and more. These programs equip aspiring teachers with a solid theoretical base and practical teaching experience.

  • Certifications:

Acquiring certifications from reputable organisations adds credibility. The Royal Academy of Dance (RAD) and Imperial Society of Teachers of Dancing (ISTD) offer certification programs tailored for aspiring dance teachers. Achieving RAD’s Teaching Certificate or ISTD’s Level 4 Certificate in Dance Education showcases proficiency and adherence to industry standards – building trust.

  • Additional training and workshops:

Supplementing formal education with additional training and workshops is also highly beneficial to career longevity. Continuing professional development through workshops, seminars, and masterclasses keeps dance teachers updated with evolving teaching methodologies, new styles, and industry trends. 

  • Teaching experience and apprenticeships:

Gaining practical teaching experience is invaluable. Engaging in apprenticeships or assisting established dance teachers allows aspiring instructors to observe classroom dynamics, refine teaching techniques, and gain hands-on experience in managing student needs.

  • Professional organisations and memberships:

Joining professional associations like the Council for Dance Education and Training (CDET) or the National Dance Teachers Association (NDTA) provides access to resources, networking opportunities, and support for professional growth. 

Navigating the path to becoming a dance teacher involves a combination of academic qualifications, certifications, practical experience, and continuous professional development. Building a foundation through education and training equips aspiring dance teachers with the necessary tools to excel.


Alternative routes to becoming a Dance Teacher

Beyond traditional academic routes there are alternative paths that offer diverse avenues for aspiring dance instructors.

  • Apprenticeships and mentorship:

Engaging in apprenticeships under seasoned instructors or partaking in mentorship programs provides hands-on experience, allowing individuals to learn teaching methodologies and classroom management firsthand.

  • Community involvement and volunteer work:

Active participation in community dance programs, volunteering at local studios, or leading dance workshops can foster practical teaching experiences and cultivate a strong understanding of diverse student needs.

Exploring these alternative routes offers unique opportunities to gain invaluable teaching skills and hands-on experience outside formal education which compliments a well-rounded journey toward becoming a proficient dance teacher.


Securing a job as a Dance Teacher

Entering the field of dance instruction requires strategic job search tactics and a well-prepared approach to stand out in a competitive market.

  • Networking and connections:

Leverage networking within the dance community by attending events, workshops, and seminars. Establishing connections with fellow dancers, instructors, and studio owners can uncover job opportunities and provide valuable insights into the industry.

  • Effective job search strategies:

Make use of online job boards and professional associations in order to explore openings in studios, schools, or community centres. Tailor applications to highlight relevant education, certifications, and teaching experiences that align with the job requirements.

  • Crafting a compelling resume and portfolio:

Prepare a polished resume that emphasises qualifications, certifications, teaching experience, and any specialised training. A concise, well-organised resume that highlights dance teacher qualifications and teaching skills will capture the attention of potential employers. Make sure to also develop a comprehensive dance portfolio that showcases diverse styles, choreography, and teaching abilities. Include videos, choreographic works, certifications, and testimonials that showcase expertise and passion for dance instruction.

  • Showcasing teaching capabilities:

During interviews or auditions, demonstrate effective teaching techniques, communication skills, and passion for dance education. Presenting lesson plans or conducting sample classes can exhibit teaching skill and creativity which leaves a lasting impression on potential employers.

In conclusion

Embarking on a fulfilling career as a dance teacher involves a blend of education, practical experience, and continuous growth. Whether pursuing formal education, gaining certifications, or exploring alternative paths, the journey promises rewards. 

As you take on this path it is important to use technology to further your career and manage your business goals. Gymcatch offers dance teachers seamless tools to organise classes, manage schedules, and handle payments efficiently. It streamlines administrative tasks, empowering instructors to focus on what they love. Contact us today.

How to become a Boxing Coach: an introductory guide

By Fitness business management archives and news

If you are interested in becoming a boxing coach, this guide is for you. Here, we delve into essential skills, qualifications, and pathways to building a solid career. From acquiring boxing coach qualifications to securing coaching positions and exploring alternative routes, we have you covered. 

What does a Boxing Coach do?

A boxing coach plays a pivotal role in shaping aspiring athletes and helping mould them into formidable athletes. Their primary responsibility revolves around training athletes to excel in the challenging world of boxing. Beyond imparting techniques, a boxing coach also serves as a mentor, strategist, and motivator.

At the core, the role of a boxing trainer is multifaceted. It’s not solely about teaching punches and footwork, it’s about instilling discipline, strategy, and mental fortitude. They meticulously craft training regimens that blend physical conditioning, technical skill development, and mental preparation.

Their expertise should also extend beyond the gym. A successful boxing coach should act as a confidant and strategist, putting together game plans tailored to each fighter’s strengths and weaknesses. They provide guidance, analyse opponents, and prepare an athlete mentally for the ring, ensuring they enter each match with both confidence and skill.

Essentially, a boxing coach’s impact goes beyond the wins and losses, it’s about shaping resilient athletes, instilling discipline, and nurturing the mindset for success inside and outside the ring. 

Boxing Coach skills and responsibilities

A proficient boxing coach has a spectrum of skills and responsibilities essential for nurturing champions in the ring.

  • Effective communication skills:

Clear and concise communication lies at the heart of a boxing coach’s abilities. They articulate techniques, strategies, and feedback in a manner that resonates with their athletes. Precise guidance ensures athletes comprehend and execute the nuances of boxing techniques.

  • Fostering a positive training environment:

Creating an environment conducive to growth and development is crucial. Boxing coaches cultivate a space where athletes feel motivated, supported, and driven to push their limits. They instil confidence, provide constructive feedback, and foster a culture of resilience and determination.

  • Strategic planning and analysis:

Beyond physical training, coaches act as strategists, analysing opponents and devising game plans tailored to their athletes’ strengths. They study techniques, tactics, and ring psychology, preparing their athletes comprehensively for each match.

  • Technical expertise and mentorship:

A boxing coach is a mentor, imparting technical expertise while nurturing athletes to become not just skilled boxers but also disciplined individuals. They guide, motivate, and inspire, serving as role models both inside and outside the gym.

Qualifications for being a Boxing Coach

  • Academic Foundations: Pursuing education in sports science, physical education, or boxing-specific programs lays the groundwork. Degrees or certifications from accredited institutions provide a comprehensive understanding of sports theory and practical coaching techniques.
  • Professional Certifications: Obtaining certifications such as the Level 1 or Level 2 coaching certificates in boxing demonstrates adherence to industry standards. These certifications validate expertise and ensure coaches are well-equipped to train aspiring athletes.
  • Continued Training and Development: Supplementing formal education with additional training and workshops enhances coaching capabilities. Participation in seminars, mentorship programs, and practical experiences fortifies a coach’s skill set and knowledge base.
  • Practical Experience: Hands-on training, apprenticing under seasoned coaches, and actively coaching amateur athletes contribute significantly. Practical experience hones coaching skills, refines techniques, and builds credibility in the boxing community.

How to become a Boxing Coach?

Becoming a successful boxing coach involves a strategic approach, blending education, practical experience, and portfolio development.

  • Educational paths:

Begin your path by pursuing educational avenues in sports science, physical education, or specialised boxing programs. Courses tailored to boxing coaching, such as Level 1 or Level 2 coaching certificates, equip individuals with foundational knowledge and coaching techniques.

  • Coaching experience:

Gain hands-on experience by apprenticing under experienced coaches, assisting in training sessions, and actively coaching amateur athletes. Practical exposure sharpens coaching skills, provides valuable insights, and builds credibility in the boxing community.

  • Portfolio development:

Assemble a comprehensive coaching portfolio highlighting certifications, educational qualifications, coaching experiences, and any specialised training. Portfolios showcasing coaching techniques, strategies, and success stories serve as tangible evidence of coaching prowess.

The educational path begins with pursuits in sports science, physical education, or specialised boxing programs, laying the groundwork for coaching proficiency. Hands-on experience, gained through apprenticeships and active coaching, refines skills and earns credibility within the boxing community. These foundational steps pave the way toward a rewarding career in boxing coaching, where dedication, expertise, and a comprehensive portfolio become the cornerstones of success.

Alternative routes to becoming a Boxing Coach

  • Apprenticeships and Mentorship: Engaging in apprenticeships under seasoned boxing coaches or participating in mentorship programs offers invaluable hands-on experience and insight into coaching methodologies.
  • Community Involvement and Volunteering: Active participation in community boxing programs, volunteering at local clubs, or leading boxing workshops nurtures practical coaching experiences and a deeper understanding of diverse boxer needs.

Exploring alternative routes to becoming a boxing coach provides unconventional yet valuable opportunities to acquire crucial coaching skills, hands-on experience, and establish oneself in the competitive field of boxing coaching.

Where can I coach Boxing?

Take a look at some of the opportunities that await aspiring boxing coaches and have the power to shape talent and nurture the sport’s growth. 

  • Fitness Centers: Many fitness centres incorporate boxing programs, offering opportunities to coach boxing as part of a broader fitness regimen.
  • Boxing Gyms: Specialised boxing gyms are ideal settings to coach, providing access to dedicated boxing facilities and a community of boxing enthusiasts.
  • Community Programs: Engage in community-based programs, volunteering or coaching at local clubs, schools, or community centres, fostering boxing talent and promoting the sport.
  • Schools and Academies: Some schools offer boxing programs as part of their sports curriculum, providing avenues for coaching young athletes and fostering their interest in boxing.

Exploring these varied opportunities offers aspiring boxing coaches a spectrum of opportunities to impart knowledge, hone coaching skills, and contribute to the growth of boxing talent.

Securing a coaching position

Landing a coaching position in boxing necessitates strategic job search tactics and a well-crafted approach.

  • Effective job search strategies:

Leverage online job platforms, boxing-specific job boards, and professional networks to explore coaching opportunities. Tailor applications to highlight relevant boxing coach qualifications and experiences aligned with the job requirements.

  • Networking in the Boxing Community:

Engage actively within the boxing community, attend events, seminars, or coaching workshops. Networking with fellow coaches, athletes, or gym owners can unveil unadvertised job openings and provide valuable industry insights.

  • Crafting a compelling coaching resume:

Prepare a polished coaching resume highlighting boxing coach certifications, coaching experiences, educational qualifications, and any specialised training. Emphasise coaching techniques, successful programs, and mentoring achievements to stand out.

These three steps should guide you on the right path for launching your career and building the boxing empire of your dreams. 

In conclusion

From honing coaching skills to exploring diverse opportunities, the path to success as a boxing coach demands dedication. 

Gymcatch is an innovative platform that streamlines boxing class organisation and schedule management, empowering boxing coaches to focus on their passion – training athletes. Learn more about how Gymcatch can help you on your journey to success

Contact us today for more information about our software.

Effortless Kids Class Booking with Gymcatch

By Fitness business management archives and news

Streamline Activities for Your Kids Class

Elevate your kids’ health classes with our intuitive kids class booking software. Gymcatch ensures a hassle-free experience for both instructors, parents and kids, simplifying administrative tasks while enhancing the overall engagement for the little ones.

Our user-friendly kids class booking software is designed to lighten the load of managing schedules, bookings, payments, and client interactions. With Gymcatch, you can bid farewell to the complexities of manual systems and enjoy a simple and streamlined approach that allows you to focus on creating dynamic and enjoyable classes for kids.

When you sign up with Gymcatch, parents or guardians can easily reserve class spots for their children using mobile apps available on iOS or Android, through our website, or seamlessly integrated into your own site. This streamlined system covers waitlist management, reminders, and offers flexible booking choices, ensuring a hassle-free experience for parents when enrolling their little ones.

Experience the ease and efficiency of our kids class booking software, where managing classes becomes as enjoyable as teaching them. Simplify your workflow, enhance children’s experiences, and create a space where healthy activity for kids is accessible and enjoyable.


Secure and Stress-Free Booking

Create a hassle-free booking experience for your kids’ health classes with our reliable kids class booking software. Our platform ensures a secure and seamless process, allowing parents to book with confidence.

Our intuitive software ensures a hassle-free booking process, accessible via our dedicated apps or seamlessly integrated into your website. Gymcatch eliminates concerns about waitlists or convoluted procedures, providing a simple solution for parents to easily enrol their children.

With a strong focus on security measures, we’ve crafted a platform that ensures the safety of every booking. Parents can trust that their children’s activities are managed securely, enhancing their confidence in choosing your classes.

Experience a worry-free booking journey with our kids class booking software, where security and simplicity go hand in hand. Streamline your bookings, reassure parents, and create an environment where kids’ activities are both secure and enjoyable.


Manage Multiple Parents and Kids with Gymcatch

Gymcatch revolutionises the realm of kids’ health classes by offering seamless management for fitness instructors and business owners dealing with multiple participants, specifically, parents or guardians booking activities for their kids. Our platform simplifies touchpoints by streamlining bookings, payments, and schedules.

For fitness instructors or business owners, handling a myriad of parents booking sessions for their kids can be overwhelming. Gymcatch provides a user-friendly interface that allows instructors to effortlessly manage multiple participants and streamline the entire booking process. 

Our software ensures that each booking is efficiently tracked, payments are seamlessly processed, and schedules are meticulously organised. This translates to reduced administrative burden, enabling instructors to focus more on what they do best – delivering exceptional classes and experiences for the little ones.

The benefits extend beyond convenience. For fitness instructors, it means a hassle-free management experience, allowing them to concentrate entirely on creating impactful and inclusive active sessions for kids.. This heightened level of engagement leads to increased satisfaction among young participants and their parents, ultimately strengthening the business’s reputation and credibility.

By leveraging Gymcatch’s capabilities as a kids class booking software, instructors and business owners alike can be empowered to elevate their activity offerings. The platform’s seamless management of multiple parents and kids optimises operations, enriches experiences, and fosters a thriving business environment centred around delivering top-notch healthy activity experiences for the younger generation.


Tailored Solutions for Parents

Gymcatch understands the importance of ease and personalisation when it comes to kids activity class booking software, and our platform provides a user-friendly interface, simplifying scheduling. Gymcatch’s intuitive design ensures a smooth booking journey, allowing parents to effortlessly oversee and manage their child’s activities within the available classes or sessions provided by the instructor.

Beyond the user-friendly design, Gymcatch fosters a sense of control and efficiency for parents. Our platform allows them to effortlessly oversee and manage their child’s activities in your gym, providing a stress-free experience with just a few clicks. By offering this level of convenience and customisation, Gymcatch elevates the experience for parents, providing a reliable and efficient tool to enrich their child’s activities while simplifying the booking process.

This reliable solution translates into increased satisfaction for parents, fostering a stronger bond between instructors and families. As parents experience a seamless booking process and greater customisation for their children’s activities, they become advocates, spreading positive word-of-mouth about the instructor’s offerings. Ultimately, this positive experience enhances the reputation and credibility, attracting more families seeking personalised and convenient health solutions for their children.


Why Choose Gymcatch for Kids’ Classes

Gymcatch is the unparalleled choice for those seeking an efficient and effective kids’ class booking software. Our platform redefines how families and fitness professionals manage children’s activities, offering a comprehensive solution tailored precisely to their dynamic needs.

At Gymcatch, we’ve tailored a digital suite for efficient management of kids’ health classes. Our strong online presence covers web, iOS, and Android platforms, catering to in-person, livestream, and on-demand sessions. When it comes to payments, Gymcatch smoothly integrates with Stripe, automating receipts and allowing handy ‘pay on the door’ options for hassle-free client transactions.

Managing drop-ins and multi-buys is a breeze with Gymcatch. We offer flexible ticket pricing and multi-purchase capabilities, optimising attendance and revenue generation for your kids’ activity programs.

Our payment structures are diverse, ranging from pay-as-you-go models to memberships and free trials, all easily accommodated through Gymcatch, ensuring customisable terms that suit various client preferences.

Gymcatch seamlessly blends with websites and social media platforms like Facebook, providing direct access to the Gymcatch booking page or embedding the booking process into your existing websites.

Empowering business owners is at the core of Gymcatch. Our robust analytics and reporting tools enable you to track crucial data, bookings, purchases, attendance, and instructor performance – all of which facilitates informed decision-making and drives business growth.

Marketing for yoga teachers

By Fitness business management archives and news, Fitness marketing and social archives and news

In a world where wellness and self-care are becoming increasingly essential, the demand for yoga teachers has soared. However, standing out as a yoga instructor requires more than just exceptional teaching skills and a stand-out presence. To truly thrive in this competitive landscape, yoga teachers must embrace the power of marketing. A solid marketing strategy can elevate your visibility, connect you with the right audience, and ultimately lead to a flourishing yoga business. 


In this article, we will take a closer look at marketing for yoga teachers, and explore the importance of niche identification, providing valuable insights for effective yoga marketing strategies.

How to market yoga classes


Yoga, with its profound physical and mental benefits, has captured the hearts of millions. However, without a well-defined yoga marketing strategy, your expertise may remain hidden from those who need it most. Marketing is the bridge that connects your passion with your target audience, allowing you to establish a strong presence and make a meaningful impact.


The yoga community is diverse, with various styles and preferences. Identifying your niche is crucial for effective marketing. A niche narrows down your focus and helps you tailor your offerings to a specific group of individuals who resonate with your teachings. Are you drawn to gentle, restorative yoga? Or perhaps you’re more aligned with power yoga that challenges the body? Consider your own strengths and passions, and then envision the type of students you wish to attract.

Effective yoga marketing strategies and tips for yoga teachers

Once you’ve identified your niche, it’s time to develop a yoga marketing strategy that aligns with your core goals. Here are some strategies that can help you stand out and connect with your target audience.


1. Google and social media paid ads 

Paid advertising can give your yoga business an immediate boost in visibility. Platforms like Google Ads and social media (such as Instagram and Facebook) allow you to create targeted ads that reach potential students based on their interests, location, and online behavior. Use visually appealing images or videos that capture the essence of your teaching style to draw viewers in.

2. Google My Business profile

A Google My Business profile is a valuable digital marketing tool, especially for local businesses like yoga studios and instructors. It provides essential information to potential students, such as your location, contact details, and reviews. Keeping your profile updated and engaging can help you rank higher in local searches, making it easier for nearby individuals to find you.


3. Setting up a website and performing SEO

A professional website acts as your digital storefront. It’s where potential students can learn more about your background, classes, and philosophy. Implementing search engine optimization (SEO) techniques ensures that your website appears in search engine results when someone looks for yoga classes in your area. Use relevant keywords and create high-quality, informative content that showcases your expertise.

4. Content marketing (Creating a blog and publishing guest posts)

Content marketing establishes your authority in the yoga world and provides value to your audience. Start a blog on your website where you share tips, insights, and reflections related to yoga and wellness. Also consider reaching out to other wellness websites for guest posting opportunities. This expands your reach and introduces your teachings to new audiences.


5. Setting up email marketing (Including a website newsletter)

Email marketing remains a powerful tool for nurturing relationships with your audience. Offer a valuable lead magnet, such as a free yoga sequence video or an e-book on mindfulness, in exchange for email subscriptions. Send regular newsletters with updates on your classes, insightful articles, and special promotions. Personalize your emails to create a sense of connection.


Growing your yoga business and retaining customers

Consistency is key in marketing for yoga teachers. Establishing a strong online presence and consistently delivering value to your audience will help you build trust and credibility over time. As you implement these strategies, you’ll likely see an increase in student engagement, class attendance, and overall business growth. 


By staying true to your niche and continuously refining your marketing efforts, you can attract a loyal community of yoga enthusiasts who resonate with your unique style. Digital marketing aside, it is also vital you have a streamlined booking system that aligns with your digital presence and is able to track your success, and retain customer loyalty. This is where Gymcatch comes in.


Nurturing growth through effective marketing

In the world of yoga teaching, the ability to positively impact lives is a privilege. However, without a well-crafted marketing strategy and seamless booking practices, your teachings might remain confined to a limited audience. By identifying your niche, embracing various marketing channels, embracing technology and maintaining consistency, you can expand your reach and build your business successfully.


How Gymcatch can help

Gymcatch is a comprehensive booking and management platform designed to empower fitness instructors, including yoga instructors, by seamlessly facilitating class scheduling, payments, client management, and even integrating livestream and on-demand content.


  • Digital marketing alignment: Through Gymcatch, you are able to effortlessly manage and share links for in-person, livestream and on-demand content, creating a digital realm where convenience and growth converge. Seamlessly integrate with platforms like Zoom to streamline the generation, sharing, and updating of meetings in one centralised space. This comprehensive digital offering empowers you, your team, clients, and prospects to access in-person, livestream, and on-demand sessions across various platforms, including web, iOS, and Android. Gymcatch not only enables enhanced customer relationship management but also provides the flexibility to embed the booking process directly into your existing website, ensuring a cohesive digital presence that resonates with your yoga community.
  • Streamlined management: Gymcatch’s yoga booking software allows you to effortlessly manage your class schedules, bookings, and payments. This frees up your time and energy, enabling you to focus on what you do best: guiding your students toward well-being.
  • Personalized offerings: With Gymcatch’s courses and blocks feature, you can offer students the opportunity to commit to a series of classes. This encourages consistent attendance and provides a deeper connection to your teachings.
  • Enhanced client engagement: Gymcatch’s client management tools enable you to understand your students better, tailoring your offerings to their preferences and needs. This fosters a sense of community and loyalty among your student base.
  • Flexible payment options: Gymcatch’s secure payment system accommodates various payment models, allowing you to offer single classes, packages, or block bookings, all while ensuring a seamless payment experience for your students.


Gymcatch’s yoga booking software opens doors to new possibilities, allowing you to reach more students, offer personalized experiences, and strengthen your yoga community. Your dedication to guiding others toward wellness deserves a partner that shares your passion and supports your growth.

How to create a successful personal trainer business plan

By Fitness business management archives and news

How to start your own business as a personal trainer

Looking to start a personal training business? Begin with a business plan.

Every business owner, no matter the business size or sector, requires a strategic and growth-focused business plan. Personal trainers, whether self employed or working for a gym, require a business plan to help set them on the path to success. A personal training business plan should effectively guide you through each stage of your business, offering structure and management while identifying and optimising growth opportunities along the way. Consider your personal trainer business plan as a living and evolving project for your business, one that can develop with you as you grow and one that can evolve when opportunities for even greater growth arise.

A well thought out personal training business plan will help you take a step back and think objectively about the key elements of your personal training vision and mission, and inform your decision making as you move forward. In this article, we take you through the ins and outs of creating a successful personal trainer business plan. Any person who makes a living or is seeking to make a living as a personal trainer requires a business plan. Even if you are still employed by a gym – it’s never too early to consider your future trajectory.

A personal trainer business plan refers to a written description regarding the future of your personal training business. It should be designed to guide every aspect of your business, from products and service to people, location, costs and income. Your business plan should be able to articulate what you do, why you are doing it and how you plan on reaching your goals. Depending on your needs and goals, you may be able to use your business plan to impress potential investors, attract customers and employees or deal with suppliers. 

A business plan is usually 10 – 20 pages, however there is a lot of room for variation and it depends on your goals. Now that we have a greater understanding of what and why you need a business plan – let’s take a look at how you can start creating one.

How to start a personal training business plan

1. Write your mission statement

Your mission statement is 2 to 3 sentences that explain what your personal training business aims to do and why. The “why” part of your personal training business statement is vital as it’s what differentiates you  from the competition. 

Focus on 2 things in this part of your mission statement:

  1. Your core values 
  2. Your philosophy regarding personal training

Your core values outline your beliefs and who you are, while your philosophy should highlight your belief system regarding personal training. 

In order to substantiate this section, ask yourself why training is important to you, and why your target clientele will benefit from your offering. By answering these questions, you will be able to convey the value you offer clients. Learn more about how to identify your personal training niche in our article, here.

2. Assess the industry and your competitors

Before you are able to figure out where you fit in within the personal training and fitness industry itself, you need to understand what the industry looks like. This requires research and it is important to late a look at the relevant markets:

  • Local market
  • National market

In order to fully understand what these markets look like at the moment, research  the personal trainers and gyms in your local area. Even visit a few and talk to any friends you have within the industry to gain their insight. By understanding the industry on a larger scale you will be able to pinpoint what gaps you can fill or what processes you can optimise across your business. An honest assessment of yourself will help you find the answers.

3. Technology to grow your personal training business

When it comes to assessing your competition and assessing how to promote your business, closely evaluate what technology you can use to assist you meet your goals. For example: what personal training booking system processes are being used to make things easier for clients, trainers and gyms. Find a booking system that is able to make your processes as smooth as possible, ensuring you are able to manage your business in the most efficient and streamlined way. 

Personal training booking software and customer management solutions can give your business an  advantage, placing your entire booking process, from calendars and classes to payments and management, in a single location. This kind of  attention to detail will make converting prospects to  clients easier and ensuring you present a high degree of professionalism at all times.. 

Gymcatch can assist here, offering industry-leading  personal trainer business management software. The software enables personal training business owners to save time, increase revenue, and give great service to customers, offering a place to plan and manage sessions, automate bookings, design and sell packages, and embed booking capabilities into business websites. Learn more about how Gymcatch can help streamline your personal training business and add to your business plan, here.

4. Explain revenue streams

Begin mapping out your income sources and see how they will or won’t work. Ask yourself how you are going to deliver your service? Are you going to train your clients one-on-one, offer group classes – or both? Will you do smaller group sessions at your local gym or will you focus on online training? 

It’s important to remember that you don’t have to addeverything as some of the most successful businesses only offer 1 or 2 services – don’t feel pressured to add more. Sometimes less is more – and more doable. You can always add classes and services as you grow – and that is the magic of a business plan, it can grow with you.

5. Outline Operating Costs

Write down all the expenses you will need in order to run your business successfully. This includes everything from rent, equipment and insurance to personal training booking software and administrative fees. Add all of this up, get your operating costs together and work out the minimum income you will need in order for your business to exist.

Then it’s time for revenue projections. Put together a high-low chart that comes with a column that outlines worst case scenario and best case scenario. If you are comfortable with both those results then you can move forward. If you aren’t – get back to strategizing expenses and pricing until you are.

6. Create a Marketing and Sales Plan

Begin by assessing your skills, talents and strengths and decide on what you can work on yourself – be this social media videos or content creation. Understand what tools you will need to make your marketing and sales plan run smoothly – and focus on building a network around your plan. Once this is done, create a plan that you are able to take action and define how often you will deploy your resources. A video once a month? A post every day? 

Learn more about how you can attract and reach personal training clients in our article, here.

Over time you will be able to refine this section as you learn what works and what needs improvement.

In summary

A business plan is never truly finished, it is an ever evolving document that scales as you grow. Everytime your business shifts in a new direction, your finances and technology will change alongside. Everytime there is a change, take a look at amending your business plan to suit your growth. 

Technology plays a crucial role in the running of any business today – and personal training is no different. A powerful, easy-to-use and cost-effective booking management software is vital for any personal training business and Gymcatch offers the ideal solution. The software is also designed to scale with your business as it grows and is a perfect way to begin managing and planning your business. 

Get started with Gymcatch today.

How to manage booking availability and cancellations

By Fitness business management archives and news, Fitness industry archives and news, Fitness marketing and social archives and news

Between now and the end of the year we’re going to take a look at 5 areas to help you Get 2023 ready.  Follow us on Facebook, Instagram, Linkedin or Twitter to be sure you don’t miss our follow-up posts.

In our third blog post in the series, we looked at how pricing tactics and how to think about using incentives to increase sign-ups, improve customer retention and motivate referrals.  In this post, we build on that topic to think about operational efficiency and specifically what booking availability and cancellation policy tactics you can employ to boost efficiency and revenue.

Manage when booking opens

Many businesses create, and publish their schedule and create a simple structure whereby anyone can book in immediately, right up to the start time of a session.  Whilst this may be fine if capacity isn’t a constraint, we think it’s still a good idea to consider a more refined policy because of the messaging it can send your customer base…

For example, if you note that bookings for a session open X amount of time before it starts (e.g. 1 week), then you can create (whether it exists or not) a sense of demand/urgency for people to book their space because they may fear on missing out otherwise, as they know others are going to be looking out to grab it.  This additionally prevents customers from booking too far into the future, decreasing availability when there’s a reasonable chance their plans may yet change and be unable to fulfil the booking.

Manage when booking closes

Perhaps less obvious is the idea to set when booking closes for a session past the start time of a session. How many times has someone turned up last minute, or a customer brought someone new for an intro session where admin is done in a hurry?  By closing bookings for a session at a set time after the session finishes you can enable anyone that turned up late or failed to book on to still participate and yet still go back and pay what they owed whilst keeping your and their booking records up to date.

If you record your sessions and want to have a timetabled set of pre-records for sessions (rather than just keeping it in a static on-demand library), this tactic can also be really handy for securing some extra revenue, allowing customers to book the session/pre-record long after it’s finished.

Manage prioritised access

You can also consider whether you want to give certain customers priority access to being able to book before others.

This can be a great way to reward customers for making a purchase.  For example, perhaps a benefit of booking a course/block is that you’ll get a priority buying period on the next course/block that’s released.  This can create good ongoing commitment with an incentive to maintain their spot based on knowledge may not be able to get it back if they don’t recommit.  By making that repeat buying decision, it can also reinforce a feeling of accountability and desire to attend, something that in our experience can naturally wain with standard recurring memberships.

Another option with this feature would be to offer certain sessions as ‘Member’ only, creating further value differentiation as against pay-as-you-go or shorter-term commitment packages.

Enable digital payments

If you’re reading this post, it’s perhaps unlikely that this isn’t taken for granted, but we think it’s worth noting nonetheless!

Some businesses decide to take bookings without enabling any payments, saving some transaction fees in the process.  Whilst this can work ok for some, and indeed Gymcatch can support this too, our experience is that this often proves a false economy.  Remember this gives people that cancel free access to your sessions and the potential to cost you both the money they would have spent, but also the money that someone else who could have booked the space would spend.

You’ll also have to spend time checking bank accounts against attendance and chasing for payment where necessary.  Assuming your time is limited, you should put a cost to this activity in a week – in our experience, even something at less than minimum wage more than pays for the related transaction costs (and in Gymcatch’s case, the software costs too!).

Sensible wait lists

Ensuring you use a waitlist strategy that maximises revenue for your business is important. Historic first-in-line methods can prove counter-productive, as they entail that those who were on them have had the most time to make other plans.  Indeed, the time it takes those on them to confirm or reject the take-up of their place further reduces the time others have to reply.  Far more efficient is to release any spare spaces on an equitable first come first served basis.

Use reminders and calendar sync

Reminders can be a double-edged sword – for some, if they’ve made a booking and it’s on their calendar, a reminder is an unwelcome interruption.  That said, they can be helpful if your client base are busy and decided to disable that setting/haven’t put it in their calendars and we’d always offer a customer the ability to configure their notification settings, so in moderation, they can certainly be value add.

Set a cancellation policy

Setting a policy is a delicate balance between ensuring you give your customers an incentive to book early / flexibility in case their plans change and the fact that you’re running a business and need the certainty of revenue and attendance to successfully deliver your services.

Our data supports the view that offering some flexibility for customers is a good idea and, indeed, now the market norm.  We’d strongly recommend enabling a swap should be the means of ‘refund’ rather than cash. This ensures you don’t miss out on the revenue whilst giving your customers some additional flexibility.

Clearly stating the cancellation policy at booking is evidently a good idea, and ensures any disputes or issues are kept to an absolute minimum.

In terms of what timeframe you’d allow a credit back/swap to a different session, factors such as what number of attendees makes a session profitable, the notice period you think alternative customers would need to be able to fill the space and a headline assessment of your ideal customer’s typical schedule all feed into this equation.

Generally, we see 3 hours – 24 hours before a start time as the norm but do remember you can set different policies for different sessions if you wish.  For example, perhaps you might be more generous with your 5-6:30 pm sessions than in-school/middle-of-the-day sessions because you recognise that work/traffic variables may be more of a worry for your target customers.

In our experience, as long as you build some flexibility into your model and clearly communicate the policy, customers are thankful for whatever you choose so be sure to think carefully about your policy and ensure you don’t encourage behaviour that ultimately costs you money.

With your operating tactics optimised in our next blog post in the Get 2023 ready series, we’ll consider when and how you’re going to promote your business. Follow us on Facebook, Instagram, Linkedin or Twitter to see when it drops in the coming week!

Ollie is the founder of Gymcatch, a booking and customer management software company with monthly pricing starting at £/$10 per month.