Category

Dance

How to start a dance studio

By Dance, Fitness Business Management Archives & News

Has the question on how to start a dance studio ever crossed your mind? Or, have you already began researching how to start one. Maybe you have wondered whether you have whatever it takes to start and run it and make it prosperous. Does any of these sound familiar to you? Here is a post for you! Below is a guide on how to open a dance studio, from the first step to the grand opening of your studio.

Track a studio or proprietor you admire

Do you recognise another studio director that you admire or respect? Do you like a local studio in the city or another town? The perfect way to learn how to start a dance studio is to work in it. If there is a local studio that has existed for a while, fix a few hours to visit the studio daily and take notes. Or get a studio owner you like and ask whether he can be your mentor.

While you are there, you can volunteer to stand-in the diverse jobs or roles where they require assistance so you may see the way things work from every angle. This gives you clues to significant challenges in dance trade and the way they are fixed.

More significantly, ensure you enjoy your work! Starting a dance shop is a great way to segment your love for a dance with a wider audience, but it is not for everyone and that is fine.

Get ready for the roles you will take on

In addition to understanding the commerce, you also require a clear picture of the diverse roles you take on being the owner. Past choreography and teaching lessons, you are to manage many fragments of your business. Some of the roles include:

Manager: You will ensure that daily schedules and activities run smoothly. You must have the ability to convey what you need, what you require to improve and make sure your workforce is focused on the objectives.
Mentor: you will represent the attitude and work ethic you presume from staff and students.
• Entrepreneur: your job does not stop at the opening of the studio. You ought to advance and come up with new dance studio plans. Being an entrepreneur, you will also be deeply involved in community outreach, marketing, customer service, event coordination, and more.

Find out from the beginning which of the roles comes naturally from within and which is best subcontracted to another reliable teacher or employee.

Build a title for yourself in the community

Dance studio Holders often go with confidence knowing that they have enough followers to take classes from the start. In case you don’t have enough followers yet, find them in the following ways:

• Offer dance services to the local gyms, schools, and churches
• Offer discounts for individuals who refer the classes to family and friends
• Advertise your classes at close businesses which are not entrants but have a clientele interested in dancing
• Share your approach to dancing on social media and personality so that others in the community can know you better

This is a long step you should accomplish before searching for a location or drawing up the business plan, as it consumes time. Fortunately, you may work on this while performing your other initial dance studio opening tasks.

Make your business plan for the dance studio

Your dance workspace business plan refers to a document that describes your business objectives and how you want to attain them. It lays a firm base for your studios for years ahead. Here are some of the essential sections you should include in the business plan:

• Executive summary
• Business description
• Products and services
• Market analysis
• financial estimates
• Marketing summary

Find the perfect place for your studio

Once you have found out how the business will work and what your monetary position is, you may start finding a good location. At this stage, the question “how much does it cost to open a dance studio” comes to mind. Find out the amount you have for renting and what additional costs come with the site you choose.

Dance studios have their unique requirements. Ask yourself the amount of space you will require. Do you need a room or several studios in your location? Also consider an office, a lobby, storage, commercial space, bathrooms, hallways, and a waiting room.

Also do not ignore things like:

Parking Options: Do space have enough parking space for the number of learners you expect to attract?
• Security: Parents must feel safe and comfortable when taking their children to your place
• Visibility: It might cost extra to be in a visible place, however, it also allows passive marketing

Develop your processes and systems

It is time to come up with a plan on how to run your studio when it opens. This is more detailed and separate compared to the business plan, however, it is very important.

Also note that the more structured your process and system initially is, the lesser the persons you will have to hire. This is the reason why so many dance studio holders use management software for a dance studio. For instance, Gymcatch provides a dance studio management software that helps you manage your payments, classes, customer communications, and bookings. This plays a great role in saving time and reducing labour costs.

Arrange your studio room

Things like mirrors, floors, and dance Barres are an integral part of a ballet studio. Ensure you set up in a really attractive way. Do not stop there. Be sure to set up your dance studio such that it invites movement and creativity.

Employ your dance studio personnel

You may not require a lot of staff, especially if you are just starting. Please note, however, that you may not have much time to teach many lessons when you initially open it. As the owner, there might be many chores on your plate at first. Hence, your first employee might be someone who can train your classes, most likely short term. A different one can help with administrative tasks and front office.

Market your dance studio

You possibly have a great collection of individuals ready to register for your lessons. Still, it is important to inform the public about starting your ballet studio.

For starters, your website is your primary source for recruiting new students. Here, parents see your location info, contact details, positive feedback, teaching hours, and more. With a website, you can link directly to the Gymcatch website which helps you save time, increase revenue, promote communication with clients, and promote customer experience.

In addition to your website, ongoing advertising tasks include:

• Increase word of mouth promotion and referrals
• Build your presence on social networks
• Expand your email list
• Compilation of positive feedbacks on social networks and Google
• Develop partnerships with other local companies and charities

Once you’ve set up the above tasks, it is time to promote your official opening. Here are some ideas:

• Hang a large poster so that people can see that you have completed your “Grand Opening”.
• Keep an open house
• Place ads on social media and in local newspapers
• Have your learners perform at occasions in the community
• Find small commercial events to take part in
• Hang brochures at sociable local companies

Finally, people don’t open a dance studio for administrative tasks. They open for the liking of their profession. Offer yourself the chance to relish the dance studio you start. The above guideline will help you if you still have a query on how to start a dance studio. Go through it and you will never regret.

Book a demo and get in contact with Gymcatch today and see how we help you build your dream dance studio.

Dance studio advertising: How to draw in more clients

By Dance, Fitness Marketing & Social Archives & News

You have a beautiful dancing studio, and your primary concern is how to attract a substantial client’s base. Running a successful studio requires excellent work since the competition is tight, and you are not only competing with other dance studio owners but also with every other fitness and leisure ventures in your area. Here are dance studio advertising ideas that could be helpful.

Use Social Media

In this digital era, people spend most of their time on several social media platforms. You can use the platforms to make people aware of your schedules, special classes, and to provide other relevant information. Note that social media management is an art that requires great mastery to bring out business success. First, determine your target groups to decide the platforms you need to use. For the younger generation, use Instagram, but Facebook is a popular option for their parents. To reach millennials, use YouTube, Instagram, Facebook, or twitter.

The key here is consistency and ensure that your platforms are always active in providing consistent information about your brand. Update your pages with the latest news to entice returning visitors. Also, share high-quality photos of your studio sessions, clear audio, and stable visuals and share promotional links on your platforms.

Plan an Open House

Introduce your business to the world by allowing your potential customers to walk into your studio and meet people behind studio dances. Let them gauge what you have to offer and see the spaces they will be dancing from. Interact with them by answering their questions, offering demonstrations, performances, and easy lessons.

Keep in mind that fostering a human connection is one of the most important marketing ideas for dance studios. Run open house sessions and allow your current students to bring along their friends and family for a fun dancing time together. It is a great chance to encourage enrollment by offering discounts and gifts for already registered students.

Uphold Email Marketing

Sending direct mails is a compelling way to deliver relevant information and reminders to your clients as you attract other potential customers. However, you need to come up with great mail strategies to ensure that you provide informative content to avoid spam. You can resend the mail to those who didn’t open it or send reminders to those who missed out.

Keep the message short and clear with attractive email design and include your brand logo. Also, ensure that you include a call to action to advertise a new class session, to attend an event, register or get more information.

Use Print Media

You may be relying heavily on digital marketing methods, but you still need some traditional techniques. Give flyers to your clients, both new and existing, and encourage them to share with their friends. Post some around town, and take others to areas where your potential clients hang out. Ask a few local shops if you can leave some flyers or brochures there and display others on supermarket community boards. You can also extend to the local newspaper to increase the coverage.

Offer Discounts and Promotions

It’s evident that people like getting free hampers; thus, the main dance studio advertising idea is giving out discounts. Give your clients a certain percentage off a given number of lessons such that they won’t pay the whole amount or give them a free experience. Make sure that you impress everyone since anyone who walks through your door is a potential client.

During registrations, offer free give away items or an incentive on the registration fee to those who pay the whole amount. Come up with referral codes for your existing customers so that they can get a discount when referring their friends. You can also take advantage of the school holidays and hold a promotional event to attract new students.

Develop a Website

Think about those potential customers who may be searching for new dance studios on the internet. If you have a good website for your studio, the chances are that your target clients will reach you easily. You should, therefore, come up with a website to do your marketing and utilise search engine optimisation to generate substantial traffic. Create web integration and ensure that your searchers have a seamless experience on the site. Include your location, type of instructor offered, studio name, and contacts to convince your potential customers that you stand out in this venture, and they will be a click away.

If this sounds all like a lot of work, set up a Gymcatch account and we can get web page live for you which can be shared across various platforms.

Participate in Dance Competitions

Do you want to show the world that you offer the best dance classes? Take advantage of the dance competitions that may be happening around and showcase your potential to target customers. Ensure that your established dancers are on top of their game and develop winning routines in both group and solo events.

Give your team beautiful attires which clearly show your logo, dance name, and location. Ask your other dancers to invite their friends to watch the rehearsals and competitions. You can also opt for free dance performances, which will attract large crowds’ attention.

Visit Schools

Schools have a lot of potential customers; thus, establish a relationship with the tutors in schools, daycare centres, and youth centres by making them aware of your studio. Request them to inform their friends and parents about your venture. Give them some leaflets or brochures of your services, location, and contacts to help spread the word.

You can also teach some dance styles, if possible, to entice them and make them want to be your next clients. Ask the school administration if they hold dance competitions where you can showcase your talents and leave them with your studio contacts.

Team up with Local Businesses

Visit other companies around you that relate to your venture to reach out to an extensive customer base. They could be athletic clothing shops, dance supply shops, and dance shoe stores. Ask them to post your flyers at their store and post theirs at your studio for mutual benefits.
Team up with them to hold joint promotions where you can reach more potential clients. Don’t be afraid to partner with those that are not complementary like restaurants; ask them to hang a poster during peak seasons.

The demand for great dance classes is high, and the above tips will help you market your studio, making it attractive. However, you need to dedicate your time and effort to pull new customers into your studio and help them stay forever by providing the best experiences for all ages. Create an environment where various types of individuals can learn and grow by ensuring that your entertainment type suits your target demographic.

To push your dance studio business even further check out Gymcatch features.

Dance studio business plan: Push your business to the next level

By Dance, Fitness Marketing & Social Archives & News

Running a dance studio calls for a lot from you. Not only do you need to have a knack for dancing but also for business. Considerable capital is also required as well as a keen attention to detail.

However, the process doesn’t have to be as overwhelming if you reach out to Gymcatch.

Ideas on How to Push your Dance Studio to the Next Level

When running a dance studio, there are many tasks that require your time and effort in order to attain success. They include managing your customer relationships, coordinating payments and billings as well as running custom bookings and register information.

You need to have more than just a passion for dance in order for your business to thrive.

There are some ideas and suggestions that you should keep in mind in order to be a successful dance studio owner. They include the following:

First Become an Apprentice

The surest way of learning how to become an established business owner is by learning the trade through an expert. By observing how the industry works, you’ll be able to observe finer details that you can adopt in your own venture.

Getting such hands-on experience enlightens you on technical aspects that can help grow your business.

It also ensures that you are not completely clueless when you get to run your business. The transition of pushing your business from one level to the next will be much easier.

Create a Name for Yourself

Having a reputation that precedes you really helps in boosting the growth of your dance studio. By occasionally performing in the dance studio, you will prove that you are also a student of the art. Your clients will relate more and notice that you are not just in the business for profit.

Generate Extra Income

You should get out of your comfort zone of only holding dance classes at your studio. How about you organize fun events where new hires get to interact through dance? Getting creative will allow you to generate extra income and grow your business.

Hire Qualified and Trustworthy People

No matter how much you love your studio, it will be difficult for you to perform all the tasks on your own. Hiring people that are nearly as invested as you are in your studio operations will be necessary. Your staff can either make or break your studio which requires you to be careful.

Do Not Forget to Network

Rather than solely spending all your hours in the dance studio, you can go out there and network. By joining groups comprising of other dance studio owners, you will be exposed to many more profitable ideas. It’s also a good way of having people on your speed dial to call on for advice.

How to Develop a Dance Studio Business Plan Designed for Success

Developing a perfect business plan will require you to tap into the knowledge you’ve gathered as an apprentice or observer. A formal business plan of your dance studio will be an important counterpart to your passion for dancing. The scheme of the business plan will involve elements such as:

Vision and Mission Statements

Outlining the core objectives and values of your dance studio set the focus for the entire business plan. Identifying the ‘why’ behind your dance studio helps in keeping you on track with your short-term and long-term goals.

Business Description

The business description expounds on what your dance studio has to offer students and the community at large. The best way to drive the message home is by explaining the qualities that set your dance studio apart from the rest.

Market Survey

You should be well aware of the type of customers your dance studio will serve. Are you targeting couples, adults, teenagers or kids? Extensive research should be done on your target audience. That way, you can develop effective marketing strategies to grow your business.

A well-written business plan will include a competitive analysis of the target market. Which is critical in ensuring your studio stands out from its competitors. Other questions that may assist you in analyzing the target market include:

· How many studios are competing against you for students?

· Which strategies are your competitors successfully implementing?

· Which challenges will you encounter in reaching your target market?

Business Management

A clear layout of the respective authorities in charge of your dance studio is important. Which should preferably be done in a flow chart describing the duties and responsibilities of each employee.

It’s also important to disclose the type of business your dance studio will be. Will it be a partnership, limited liability company (LLC) or another type of business structure? The structure of your business may affect the paperwork you ought to file in registering your business.

Products and Services

You should be able to elaborate on the products and services that your dance studio will offer.

What are the different types of classes that you will offer? Will you host any special events? Be specific about the aspects of your dance studio curriculum.

Budget

Running a dance studio requires you to set aside a certain amount of money to get started and maintain the business.

Consider the various costs that will be involved such as your employees’ payroll and advertising or marketing campaigns.

You will also need to disclose the structure through which you plan to charge your students.

Will there be an annual registration fee on top of what each student pays per class? How much will you charge each ticket for special events that you host?

Marketing Strategy

The marketing strategy outlines how your business will find new customers and increase sales. Potential investors are usually interested in analyzing the marketing strategy of your business.

You can adopt the 4Ps concept which entails your product, promotion, price and place.

When writing the marketing strategy section of your dance studio business plan, you should strive to make it relevant.

There are certain things can help you in developing a plan and breaking down its cost:

· Showing your uniqueness: Through the unique selling proposition (USP) of your business

· Knowing your clients: By conducting a market survey

· Being flexible: Such as using social media to promote your business physical location

· Conducting extensive research: Based on your competitors and industry reports

· Using visual aids: Such as graphs, charts and images

Appendix

The last section of your business plan is the appendix. It convinces the reader of your business plan that you have paid keen attention to your great business idea.

You can include supporting documents such as licenses, contracts, resumes and marketing materials.

Conclusion

Developing a business plan for your dance studio may not be easy. However, the fulfilment that comes with pushing your business to the next level makes all the effort worthwhile.

Managing your dance studio will be much easier with Gymcatch studio management software.