You have a beautiful dancing studio, and your primary concern is how to attract a substantial client’s base. Running a successful studio requires excellent work since the competition is tight, and you are not only competing with other dance studio owners but also with every other fitness and leisure ventures in your area. Here are dance studio advertising ideas that could be helpful.
Use social media to gain clients
In this digital era, people spend most of their time on several social media platforms. You can use the platforms to make people aware of your schedules, special classes, and to provide other relevant information. Note that social media management is an art that requires great mastery to bring out business success. First, determine your target groups to decide the platforms you need to use. For the younger generation, use Instagram, but Facebook is a popular option for their parents. To reach millennials, use YouTube, Instagram, Facebook, or twitter.
The key here is consistency and ensure that your platforms are always active in providing consistent information about your brand. Update your pages with the latest news to entice returning visitors. Also, share high-quality photos of your studio sessions, clear audio, and stable visuals and share promotional links on your platforms.
Plan an open house
Introduce your business to the world by allowing your potential customers to walk into your studio and meet people behind studio dances. Let them gauge what you have to offer and see the spaces they will be dancing from. Interact with them by answering their questions, offering demonstrations, performances, and easy lessons.
Keep in mind that fostering a human connection is one of the most important marketing ideas for dance studios. Run open house sessions and allow your current students to bring along their friends and family for a fun dancing time together. It is a great chance to encourage enrollment by offering discounts and gifts for already registered students.
Uphold email marketing
Sending direct mails is a compelling way to deliver relevant information and reminders to your clients as you attract other potential customers. However, you need to come up with great mail strategies to ensure that you provide informative content to avoid spam. You can resend the mail to those who didn’t open it or send reminders to those who missed out.
Keep the message short and clear with attractive email design and include your brand logo. Also, ensure that you include a call to action to advertise a new class session, to attend an event, register or get more information.
Use print media
You may be relying heavily on digital marketing methods, but you still need some traditional techniques. Give flyers to your clients, both new and existing, and encourage them to share with their friends. Post some around town, and take others to areas where your potential clients hang out. Ask a few local shops if you can leave some flyers or brochures there and display others on supermarket community boards. You can also extend to the local newspaper to increase the coverage.
Offer discounts and promotions
It’s evident that people like getting free hampers; thus, the main dance studio advertising idea is giving out discounts. Give your clients a certain percentage off a given number of lessons such that they won’t pay the whole amount or give them a free experience. Make sure that you impress everyone since anyone who walks through your door is a potential client.
During registrations, offer free give away items or an incentive on the registration fee to those who pay the whole amount. Come up with referral codes for your existing customers so that they can get a discount when referring their friends. You can also take advantage of the school holidays and hold a promotional event to attract new students.
Develop a website
Think about those potential customers who may be searching for new dance studios on the internet. If you have a good website for your studio, the chances are that your target clients will reach you easily. You should, therefore, come up with a website to do your marketing and utilise search engine optimisation to generate substantial traffic. Create web integration and ensure that your searchers have a seamless experience on the site. Include your location, type of instructor offered, studio name, and contacts to convince your potential customers that you stand out in this venture, and they will be a click away.
If this sounds all like a lot of work, set up a Gymcatch account and we can get web page live for you which can be shared across various platforms.
Participate in dance competitions
Do you want to show the world that you offer the best dance classes? Take advantage of the dance competitions that may be happening around and showcase your potential to target customers. Ensure that your established dancers are on top of their game and develop winning routines in both group and solo events.
Give your team beautiful attires which clearly show your logo, dance name, and location. Ask your other dancers to invite their friends to watch the rehearsals and competitions. You can also opt for free dance performances, which will attract large crowds’ attention.
Schools have a lot of potential customers; thus, establish a relationship with the tutors in schools, daycare centres, and youth centres by making them aware of your studio. Request them to inform their friends and parents about your venture. Give them some leaflets or brochures of your services, location, and contacts to help spread the word.
You can also teach some dance styles, if possible, to entice them and make them want to be your next clients. Ask the school administration if they hold dance competitions where you can showcase your talents and leave them with your studio contacts.
Team up with local businesses
Visit other companies around you that relate to your venture to reach out to an extensive customer base. They could be athletic clothing shops, dance supply shops, and dance shoe stores. Ask them to post your flyers at their store and post theirs at your studio for mutual benefits.
Team up with them to hold joint promotions where you can reach more potential clients. Don’t be afraid to partner with those that are not complementary like restaurants; ask them to hang a poster during peak seasons.
The demand for great dance classes is high, and the above tips will help you market your studio, making it attractive. However, you need to dedicate your time and effort to pull new customers into your studio and help them stay forever by providing the best experiences for all ages. Create an environment where various types of individuals can learn and grow by ensuring that your entertainment type suits your target demographic.
To push your dance studio business even further check out dance management software features.
Simon joined Gymcatch as a founding team member and oversees the commercial, legal and regulatory parts of the business. After studying history at Bristol University Simon converted to law at BPP in London. He trained at Norton Rose where he gained multi-jurisdictional corporate, finance and commercial experience. Outside of work, Simon spends his time running and walking in the Derbyshire Dales, ruining recipes and following the meteoric rise of Burton Albion Football Club.