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Gym & Studios

7 Tips for Streaming Fitness Classes Online

By Fitness Business Management Archives & News, Gym & Studios

Live streaming has opened up new ways of conducting businesses, from product descriptions to tutorials and exercising. With the current pandemic, gyms around the world can reach out to their clientele and deliver useful fitness classes through live streams. However, they need to do several things right to ensure success. Here are a few tips for streaming fitness classes online.

1. Dressing code for live instructors

It is essential that you wear clothing that is branded with yours or your gym colours and logo. It helps with brand awareness, recognition and professionalism. Besides, avoid clothing that blends with the background as most users cannot tell your form, yet it is vital when exercising. Although you are excising, you should look presentable on camera. However, there’s no need to call a professional makeup team, as looks are not the primary focus of the show.

2. Video tips

Lighting

Lighting affects the quality of your live stream. You need your audience to see every action in HD quality. Otherwise, those good moves will be of no use to them. You can either have natural or artificial lighting. If you have windows, do your performances facing the source of light. Investing in artificial lighting is a must if you streaming a dimly lit room to avoid negative feedback from clients.

Take Care of Acoustic Noise

Ensure that your voice is clear and audible. You can use wireless lapel microphones strapped to your clothing and connecting to your camera or capture device. Ensure that the room doesn’t have too much echo or noise from other areas. If broadcasting from a home environment, it is essential to warn other occupants that you’ll be live streaming so that there is no disturbance. You may also want to mute all participants in the steam so that they’re not interrupting for others.

Keep Your Set Simple

Only keep the items and props that you will require for your exercises in the live stream. This will avoid you having to run out of shot to pick up a piece of equipment which will make you look unorganised and unprofessional. Also you don’t want anything that might distract the attention of your viewers like cars going past the window.

3. What Fitness Equipment Should You Use in Your Live shows?

Where possible, stick to items that your viewers can find at home. This makes your classes relevant as your viewers can replicate the same at home. However you can add fitness equipment that can be bought with ease but remember to tell them your clients beforehand what they will need for each session. Bare in mind fitness equipment is pretty scarce at the moment due to the current climate so tt’s good to be flexible with the requirements.

4. What Equipment Do You Need for Live Shooting?

Fortunately, live streaming doesn’t require expensive equipment to stream high-quality videos. This can be done by the use of the phone or a USB webcam. There are also cheap handycam brands that you can purchase for live streaming. When using the phone, ensure that it is fully charged. It should also shoot horizontally so that you can have a wide-angle camera. The camera should be placed on a stable location and at an appropriate height to your type of workout without adjustments.

Gymcatch offers various tools that you can use to schedule multiple sessions and deliver virtual classes through platforms such as Zoom. It enables you to share the link to your online sessions with ease and interact with the audience that will be following you online. You can also request payments and manage bookings for online classes with ease.

5. Test Everything

Do a test run of your live stream before you go official. Running a trial run for free or a reduced price while informing your customers there could be technical issues. You could also invite friends and family for test season if you don’t want to push your sessions live until everything is running perfectly, bear in mind they can be biased towards you.

6. Ensure that Internet Connection is Stable

It is vital that your videos are smooth and of high quality throughout the entire session. If several devices are sharing the narrow bandwidth, turn off access for any other device that is not directly used in the workout. This is vital to avoid audio cut-outs and video lags.

7. Deliver the Live Session Professionally

At the start of the session, welcome your clients as you would in an in-premise workout session. Tell them how they can contact you and ask whether anyone would be comfortable being called out in the video. Be careful about the music you play in your videos so that you do not use copyrighted material. There are sync licences to help you use a song in your session. However, you can also get royalty-free music on platforms such as Premium Beat and Artlist.io.

Don’t forget to have fun and enjoy the workout experience. If there are glitches (they do happen even with meticulous preparation), do not stress about them; apologise and continue with your workouts. However, be sure to correct them for subsequent shows.

Want to find out more how Gymcatch can help you steam your fitness classes online. Feel free to get in contact with us or sign up for a free demo and we’ll get in contact with you.

Gym name ideas: The inspiration you need

By Fitness Marketing & Social Archives & News, Gym & Studios

The fitness industry is rapidly growing. Therefore, several fitness shops are opening around the country and competing for a similar audience to your gym. You need to differentiate your service from the rest to attract a substantial market base. One of the ways you can do this is by selecting the right name for your gym. Your prospective customers must have heard the name of the gym before they even know what you are offering.

The name also gives the personality and the identity of your brand. This way, you can give your audience a preview of who are and what you do. Unfortunately, coming up with gym names can be challenging. In this article, you are going to learn the importance of a good business name and steps to follow when coming up with creative gym names.

Why should you select the right name?

The name embodies everything about your gym business. It gives your brand the voice, personality, core values and the vision of your gym. The audience is able to tell what you do and how you do it. You can also tell a story of your life with the name.

Grabs attention and enhances recall

A good name captures the attention of your users. Then, it becomes the word that comes to mind when your target audience is looking for quality fitness training.

Influences user perception

You can use your name to influence how the users view your brand. Perception plays a role in the effectiveness of your marketing methods and shapes your branding strategy.

Steps to use when coming up with a name for your gym

As discussed above, the gym name is a vital component of the business as a whole. Below are a few steps on how to generate name ideas for your fitness business.

Know your potential market

You always have the target customers in mind when coming up with a business name. This enables you to get a name that presents the right message about your business. To determine your target market, start your research using demographics such as income, location, gender and level of education. Create a wholesome gym persona of your potential clients.

Check how the competition is doing it

The local competitors are looking at a similar audience as you. Therefore. Some of the ideas that they are implementing can work in your case. Look at their choice of the brand name and ways they engage their audience. Use this to gain insight into your naming. However, do not use a name that is similar to any of the competitors so that you do not end up losing clients to rivals due to the name confusion.

Select your archetype

The archetypes are those characteristics that determine your brand. They are also the models of thinking and long-lasting truths that form part of the brand perception. Popular archetypes include the hero, magician, caregiver, lover and the outlaw. Create a name around any that you pick to bring pout the personality defined by the archetype. Brands like Nike and Gymshark have created names around such models as heroism and magician.

Generate name ideas using online tools

You will find various business name generators on the internet. These free tools will ask for the type of business and come up with tons of names. While these names may not be the most inspirational ones out there, the ideas can give you insights for your brainstorming. The good thing is that these tools are free. You can always play about with various elements to see what names you can get. Then, pick a few names and improve them to create excellent results.

Keep your name simple

Create a simple, straightforward name for your gym. Remember, when it comes to business names, simple ones are the most memorable. You also want a name that your customers can share out with ease. However, being simple does not mean that it should be boring. Always pick a catchy name that shows what your fitness business is all about.

Here are a few examples of simple but effective business names, SoulCycle, Cobody and Bam Bam Boogie. In the above examples, SoulCycle’s main fitness activity is cycling, while Cobody main business is getting fit in a small space. If you are running a business with various services, you do not need to be specific on a particular activity. Instead, you can go for gym name suggestions such as Fit Train, FitPro, Cheetah Gym and Ribbed Lift.

Get a different perspective

You may find it hard to come up with names on your own. In such a case, ask for help from other people. They can inspire you and help you find insights out of the box. On the other hand, if you have gym name ideas and are not sure if they are good, shortlist the best ones and ask for other people’s views on the same. Professionals in the fitness industry are a good point to start.

However, if you would like to try various gym name ideas on a circle that is larger than your immediate one, you may use social testing tools such as SurveyMonkey. With such online tools, you can send your ideas to a small focus group and get detailed feedback. Since the focus group does not know you, they are more likely to give honest feedback.

You can also get prospects from your target audience and ask them a few quests on gym names. Here are examples:

• Is there a memorable gym that you know?
• What does the name remind you?
• What would you expect from gyms with similar names?

Check if you can use the name and domain

It is essential that you check if the name is free or similar businesses are using it. This saves you from unnecessary lawsuits from the use of a registered business name.

On the other hand, you need your domain to look similar to your name. Given that over 65% of your target market are likely to search for a business online, you would want the name that comes to their mind to point to your domain. After securing your domain name, go ahead and create an excellent gym website. Also, consider having a gym management system to meet your customer service expectations.

Examples of excellent gym names

ConBody

ConBody fitness group showcases it offers as activities as prison-style fitness. CossMarte created the company while he was incarcerated. These classes are designed based on workouts that he could complete in his 9″ by 6″ cell. In essence, this business name tells a story of the owner’s life and the kind of fitness styles you would expect from its classes.

Girls Just Wanna Box

A boxer called Kristina Ejem started this company. During her physical training on boxing, she had first-hand experience of how women boxers are disadvantaged in their training. Since there were very few opportunities for women to join boxing, she started a niche in this area. This is when Girls Just Wanna Box was established. From the business name, it offers courses that are specifically designed for women who would like to join boxing. This name provides an excellent example of how one can communicate the product directly to the audience using a name.

Conclusion

The choice of creative gym names affects customer perception, brand marketing strategy, and product positioning. Use the examples and ideas generated in this article to clear a perfect name for your fitness business. A good name is several steps ahead into marketing your gym.

Once you’ve got your gym brand name sorted out you’re going to need gym management software. That’s where Gymcatch can help, book a demo and see what we can do for you.