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Ene Corral

Why is the right insurance policy essential?

By Uncategorised

Fitness Professionals Ltd (FitPro) gives us the lowdown on choosing insurance that’s right for you.

You have a brilliant booking system, cool client management software and the tools to save you time, increase your revenue and grow your community through Gymcatch. You’re on to a winner. But what happens if the old phrase ‘break a leg’ comes to fruition in one of your classes?

Insurance is an essential string to your bow as a fitness industry professional. It gives you peace of mind. It’s the reassurance that, if the worst were to happen, it is there to assist you and enable you to continue to deliver your classes and sessions.

It’s vitally important to select a highly reliable insurance policy that provides the depth of cover needed to enable you to deliver a range of activities and adapt to the changing demands of the fitness industry. You need to check that the insurance includes cover for the relevant fitness-related activities you’re undertaking, includes worldwide cover if you’re teaching overseas, and is through a reputable insurer.

At FitPro, we’ve been offering instructor public liability insurance protection for over 30 years. We’re continually reviewing our products to ensure they are in line with the needs of fitness industry professionals and the burgeoning industry trends.

Whether you are live-streaming from home, training clients via Zoom, delivering pre-programmed video content, working in gyms, studios and community facilities, working outdoors in parks, gardens and beaches, or mixing it up depending on the weather, the FitPro insurance scheme has you covered. We share tips, advice and information via our social media channels and blogs on an ongoing basis to keep our members up to date with new developments.

The FitPro Instructor Public and Teacher Liability insurance is designed for qualified fitness industry professionals who hold a supporting qualification in their area of instruction, and also for students who are working towards gaining an instructor qualification.

Teaching online

Since 2020, online training has been really big business and, at FitPro, we’re ready to support you with comprehensive insurance.

To be covered for online training, you must:

  • work within your area of knowledge and expertise, supported by a nationally accredited instructor qualification
  • pre-screen participants before each session
  • include a disclaimer
  • follow the appropriate health and safety guidelines
  • ensure that any children/minors participating are supervised throughout the online fitness session by an adult.

You can find out more about FitPro’s cover for online training HERE.

Suppose the worst happens?

Our customers know that, as long as they are insured with us, we are there to support them. FitPro is committed to providing the most comprehensive cover there is out there. Underwritten by Aviva, the FitPro insurance scheme gives you piece of mind – knowing that one of the UK’s largest insurers stands behind us.

Are you looking for insurance to work in the fitness industry?

See FitPro’s range of insurance schemes available HERE.

Alternatively, to find out more about FitPro’s insurance policies, speak to a member of our insurance team on 020 8586 8635 or via info@fitpro.com

 

 

 

How to Communicate Your Price Increase to Your Customers

By Fitness Business Management Archives & News, Fitness Marketing & Social Archives & News, Uncategorized

Raising the prices of services can be daunting. We worry that we might lose clients on price, that we make them angry, upset and disappointed at us. We also feel a duty of care toward clients and don’t want to raise prices when we might know they are already struggling. Sometimes, we can even question whether our services are worth the extra cost.

These are completely normal emotions and entirely empathetic response to a difficult situation.

But, and it is a big but, you are almost certainly going to have to raise your prices.

If you have been postponing it for a while, now is a good time to get into action and do it in the best way possible for you and your clients. So, take a deep breath, and let’s dive into the key steps to take to make the transition easier for you, and for your clients.

By how much do you need to increase your classes, and in what timeframe?

Has inflation already started to bite you and by how much? Add up the additional costs that you now incur. That’s the minimum amount you need to make up by increasing your prices just to keep your take-home revenue the same. So, if your bills have done up by £100 / month and your monthly revenue is £1000 / month, you need to raise your prices by 10%.

You might decide actually that you can make some efficiency savings in your business which save £50 a month so you can actually raise prices by 5%.  But the thing to watch out for is that inflation doesn’t stay still. Inflation might add another £50 to your overheads in 6 months’ time and now there’s no more efficiency savings to make so you need to raise your prices again.

And here is your first choice which is do you raise your prices in a big chunk in one go to future-proof your pricing and keep your prices flat for a decent amount of time? Or do you raise prices incrementally through the year a little at a time?

The answer is probably that if you sell in long-term increments (annual memberships for example) you will need to raise your prices in one big jump now. Whereas if you sell more on a pay-as-you-go, or in weekly or monthly increments, you have far more flexibility to increase prices gradually.

 1. Communicate your price increase

Raising your prices without giving much warning and without clarity can cause unnecessary friction. The key is to communicate any changes to your customers effectively and allow for some time to adjust to the changes. People will understand you have to put prices up but for them, it’s just another increase so however understanding it’s not what they want to hear. Be as transparent as possible and provide them with a timeline that gives them plenty of time. If it’s practical, let them know individually or in small groups and in person.

People will appreciate that you’ve spoken to them and not just assumed that the increase will be fine or not care if the increase is too much for them. Once your customers know you can make an announcement but most of your clients will already know and appreciate the advance warning.

 2. Add value, foster loyalty, and build a community spirit

Adding value to your fitness services will aid with customer retention and acquisition. In general, people are willing to pay more if they feel they are getting more value for money. This can be anything form the service you provide, to the speed of your responses, to any free resources you give away, to the private groups you form etc. Adding value can put you in a unique position and help you differentiate from your competitors. At the end of the day, only you know what you do and how you do it, so be brave and consider yourself an expert in the field by driving conversations.

Are there a few little things you can add to your service which don’t cost you much or anything at all, but that your clients will appreciate as their prices go up. Checking in with clients a bit more to make sure they’re enjoying themselves, additional positive feedback, run little competitions and hand out little prizes (just tokens and silly things – not flat-screen TVs). This is all part of creating a mindset with customers that your services aren’t just an expense every week or month. Your services are an essential part of their physical and social routine that is essential for their mental and physical health.  Do everything you can to ensure your service isn’t a nice to have, it’s essential. You may want to read our top 5 tips for creating value for your customers.

 3. Pricing trade-offs

It might be with your business, especially if you’re still seeing a drop in numbers from Covid, that revenue right now is tight. You might therefore want to consider killing two birds with one stone and offering a chance for customers to avoid price increases in return for buying upfront. For example, you could offer a 1 year or 6-month membership where the client pays in full and upfront but at your current price?

Now there’s a trade-off – your profit margin on that customer is less than it would be if they were paying that in instalments at the higher price. But, you’ve got the money in the bank now. If you’ve got clients that fit the profile that can pay upfront, then it might well suit both you and them.

If your customers have been with you for a while, it is likely they can anticipate a price increase. Fitness professionals approaching price raises with attention and communicating the change successfully will likely not risk the customer relationship.

For more information on Gymcatch and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month.

3 Step Guide to Cutting Costs for Your Fitness Business

By Fitness Business Management Archives & News, Gym & Studios, HIIT & Group, Pilates, Yoga

As a fitness or wellness professional, you’re probably already feeling the squeeze of rising costs and the impacts this will have on your business. Looking at your financial health and planning for the months ahead will prove an invaluable exercise.

And although there are some critical costs or expenses that can’t be avoided, there are others that can easily be reduced and get you to start saving money, fast.

We wanted to share a guide that might help you save money and get your business into better financial health by cutting common costs or expenses without jeopardizing your business’ potential to grow. This isn’t about cutting corners – this is about making sure that every penny you spend is well spent. Here’s a practical guide to cutting costs and improving business in three As.

1. Audit

What are you spending, on what and why? Are there alternatives to any item of expenditure, are there items that you can eradicate by changing your internal processes?  On revenue, what are your attendance and cancellation rates, and how are your products and services performing?

Write down every process or cost associated with your business. Don’t restrict yourself to the obvious things. This is every expense, policy process. Think about cancellation policies, waitlist, communications, marketing, the operations of your business, the time you spend on different elements, your training and development. This is a deep dive into everything in your professional life.

Break down every detail of your business, no matter how small or no matter how long that expense has been in your business. Take nothing for granted and don’t pass off small costs. The accumulation of marginal gains goes straight to your bottom line.

2. Analyse

What are the little changes you can make to improve your profitability? These might all be small changes individually, but when you add them up, they can really make a difference.

The SCAMPER method will help you find the best and most innovative solution. SCAMPER is the acronym for (substitute, combine, adapt, modify, put, eliminate and reverse) and encourages you to improve existing processes.

Take your list of expenses and process and say for each of those and apply the SCAMPER options to each of them. Is there a substitute, can you adapt or modify it?

Is there something you use but you could use something less expensive? Do you use something which doesn’t actually pay for itself? Are you doing work that you could push back on your clients?

This table gives you an example of how to analyse the operations of your business:

3. Action

Now that you have worked out what savings you can make, is time to get stuck in with planning and work out how you will operationally manage your business so that your costs remain low, you reinvest where you need to, and simultaneously your efficiency runs high.

See this as a new opportunity to reinvent some of the things you do and bring added value to your customers. By connecting with your most loyal customers, they will be feeding you tons of great insight. Use this information to improve the way you communicate with your audience to truly connect with them and grow your community. Adding value will help you figure your niche and stay one step ahead of everyone else.

 

These are our top 5 tips for creating value for your customers:

  1. Make it easy for your customers to book and pay. Everyone dislikes a painful buying experience. Make this easy for them, and yourself and automate this. They will love getting notified and being able to have control over their class or appointment booking schedule.
  2. Leverage the power of customer testimonials. Make sure you reward your loyal few and fill their inboxes with discount codes and other incentives they can use to encourage them to invite friends and family.
  3. Make sure your customers hear from you, and often. Staying top of mind is an artform and you want to make sure your name pops to mind even at the dinner party. Give them access to free resources such as healthy tips guides, helpful facts and reminders, or an inspirational story.
  4. Create a VIP room. You can use Facebook to bring your most loyal customers together in a place where they can feel inspired and motivated, and hear the most up to date news from you. Add them to a priority list in your booking system too so that they get access to booking ahead of anyone else and can secure their spot!
  5. Do what you love. When you do the things you love you become more productive and motivated. Automating and delegating some of the boring admin tasks with software will enable you to do more of what you love and gain more time to engage more with your customers.

 

Once you have audited your expenses or costs and know the actions you need to take to make some savings, you’ll want to make sure your booking and customer management software is affordable and easy to use for you and your customers. That’s where Gymcatch can help you, get in contact with us today.

How to Thrive as a Personal Trainer: What’s Your Niche?

By Fitness Business Management Archives & News, Gym & Studios

How do you ensure your job as a personal trainer is benefitting your clients and is highly rewarding for you, too? Here, FitPro, the largest organisation in the UK for fitness professionals, dives deep into how you can thrive – and not just survive – as a personal trainer.

Personal training is a career of early starts and late finishes. Let’s face it: it’s not just a job, it’s a lifestyle. It’s not unheard of for 50 hours spent at the gym to translate into 25 hours of actual personal training – there are often gaps between clients, even if you’re a whizz with the scheduling.

However, a savvy personal trainer will use this time well, getting the admin and client programming done and performing their own workouts. After all, personal training is a strenuous business. PTs must be robust and comfortable being on their feet all day, providing demonstrations of technique, which requires a lot of practice. Not to mention being sociable and energetic all day!

To be a successful personal trainer, you need to gain the right qualifications. Most courses begin with a Gym Instructor (Level 2) qualification, which gives you the basics, before moving on to the Personal Trainer (Level 3) qualification to upgrade your knowledge and coaching skills so you can work with people on a one-to-one basis. There are also specialist qualifications, some of which we will mention here. You also need to be insured, which is a legal requirement for a personal trainer.

So, let’s discover which type of personal trainer you are and how you can thrive in your chosen specialism.

There are many niches to explore as a personal trainer. If you can discern early on what type of coach you’d like to be – for example, working with special populations, athletes or aspiring beach bodies – you can concentrate on building a strong business model with specific skillsets gained through qualifications, plus a solid understanding of the area you’d like to work in. Let’s take a look at a few of those areas here and how you can thrive in them:

1. Special populations

Special populations are diverse. You may choose to work with pre- or postnatal women to facilitate a healthy birth, pregnancy and start to motherhood, or you may work with children to encourage a lifelong love of exercise. Perhaps providing disabled people with training opportunities that support a healthy life is what moves you, or you may choose to work with the ageing population, helping elderly people to enjoy activity in their later years and reap the benefits it brings. Alternatively, you may wish to support those who have been ill or injured, working on a referral basis with other professionals to help clients return to doing things they enjoy. Each avenue offers unique challenges for you.

To thrive as a special population’s personal trainer, you should:

  • meet your client where they are – at their current level of ability – while planning progressive, smart training programmes to aid their development
  • build trust – being patient, a great communicator and having the ability to inspire will help you to build trust with your client
  • know your onions when it comes to your client’s specialist area. Do your homework – but don’t overstep the mark. Refer back to other professionals if you need to
  • build a support network around yourself – having other health professionals you trust and can refer out to gives your client a wider scope of treatments and solutions.

Useful qualifications for a personal trainer working with special populations include Level 3 Exercise Referral; FAI; ViPR Active Ageing; ViPR Kids; and Pre- and Postnatal.

2. Sports specific

Whether you work with elite, semi-professional or recreational athletes, as a sports-specific PT you will be tasked with finding the margins that help make the difference between winning and losing. You’ll need to work well with other team members, such as coaches, managers and physios, to collectively create the ultimate grounding for success.

To thrive as a sports-specific PT, you should:

  • support your client to fulfil their athletic potential, strengthening movement patterns and energy systems that are particular to the sport and athlete
  • be able to work in conjunction with other professionals to create a team around the athlete
  • perform a lot of research into the specific sport you will be coaching athletes for, along with its movement and energy requirements
  • remain up to date with the latest scientific research
  • learn the skill of planning training blocks to work with the sporting calendar and competition needs
  • build trust and rapport with your athlete to create a successful programme.

Useful qualifications for a sports-specific personal trainer include strength and conditioning courses; Olympic weightlifting courses; and SAQ courses.

3. Body transformation

The primary goal of a body transformation PT is to help their clients look better. However, achieving aesthetic goals also increases people’s confidence, self-esteem and self-worth, as well as improves fitness and health. Achieving a weight-loss goal may also help a client to feel mentally stronger and improve classic health markers, such as the risk of heart problems and diabetes.

Once clients achieve their targets, body transformation coaches can progress their clients’ achievements further, for example, building and sculpting muscle or reducing body fat.

To thrive as a body transformation PT, you should:

  • understand muscle anatomy, and how to isolate and train target groups in a variety of different ways
  • understand metabolism and how to provide clients with the best nutrition plans to achieve the transformation
  • help and support clients to change their behaviours so they can make long-term, sustainable changes
  • be brilliant at motivation, to enable clients to remain engaged with their programme
  • be able to market yourself in a visual way to demonstrate the outcomes your programmes can achieve.

Useful qualifications for a body transformation PT include nutrition courses; behaviour change courses; and weight management courses.

4. Health and performance

Working as a health and performance personal trainer is great for those who want to help improve their clients’ health and fitness, feel stronger and fitter, move better and enjoy a more active lifestyle (often without pain or discomfort) – from playing with the grandkids to getting outside for long hikes and everything in between. Health and performance PTs will also work with clients who are recovering from injury or illness and feel they need some extra help to get them to where they want to be.

To thrive as a health and performance PT, you should:

  • understand human movement and, therefore, be able to identify and address movements and systems that require improving
  • be able to progress and regress exercises in creative ways to suit the needs of each individual client – one size does not fit all – finding bespoke ways to help clients overcome their barriers with confidence
  • bring a fun element to your functional training
  • be able to communicate with clients honestly and clearly, explaining the complexities of the human body in a way a client can understand.

Useful qualifications for an HPC include Biomechanics Method; Pain-Free Movement Specialist; ViPR LMT1 and 2.

Whatever your choice of specialism as a PT, it’s important to keep moving forward, adding to your skillset and reviewing your knowledge. Read more about FitPro’s courses here.

 

 

 

 

Personal trainer

Switching to Gymcatch: some answers to common questions

By Fitness Business Management Archives & News

Switching to Gymcatch is super easy for both; you and your customers. We have helped many fitness professionals make the switch with ease so that they can do more of what they love. Here are some of the most common questions we get asked. 

I don’t want to pay for two systems at once. When do I start paying?

Gymcatch is free for the first month so you have a full month to transition from your old system. If you need longer to transition, just speak to our team who will be able to help you. We don’t want you to be paying until you’re ready!

Is it easy to move my clients over to switch?

Yes we make it easy for you to import your client base, to create accounts for your clients and for clients to create their own accounts and find you on Gymcatch.  Switching to Gymatch is super easy, there are step by step guides for whichever route you want to use.

Do you have support?

Yes we have live support during office hours and you can book an appointment with our team at any time.

If clients have pre-paid on my old system, can this be reflected in Gymcatch?

Yes, if you have clients who have bought memberships or blocks (or any other product) from you, you can add the equivalent product to their account on Gymcatch. Then when they log in, they’ll see that service there.

How long does it take to set up my Gymcatch account?

Setting up on Gymcatch can take as little as few minutes depending on how the complexity of your business model. If you have a busy schedule and lots of different pricing structures it will take a little longer but even the most complex businesses should be up and running in an hour or so. And if there’s anything you’re struggling with we have set guides for all our features, and a support team ready to take your questions.

How can Gymcatch do what I need for so much less than my old system?

We’ve got a different business model to many of our competitors. We’re priced so that basically any independent fitness and wellness business can afford to use us. So we cost between £10 and £24 / month with no additional costs.

We would rather have more customers paying less whereas more expensive systems concentrate on serving a smaller number of businesses who can pay more.

We don’t compromise on core functionality though. So you get native mobile apps and all the core features an independent fitness and wellness business needs.

But what we don’t offer are features that only a small percentage of our customers will use. But for the core features for you and your clients that has everything you need – we’ve got it covered.

So our pricing isn’t a catch with either an inferior service or hidden charges down the road, we just want to keep our prices low and serve a bigger part of the industry.

What if I decide Gymcatch isn’t for me?

First of all we’d recommend giving it time. We don’t necessarily do everything exactly as you are used to and exactly like your previous system does. Sometimes we find that clients don’t realise just how much functionality Gymcatch has when they can’t see it straight away. So check our feature demos and with our support team who can help.

If after all, though, you decided Gymcatch isn’t the right fit for you, then you can cancel any time. There’s no tie-in or minimum contract left.

Ready to switch? Let us help you run your business! Gymcatch is free for the first month so you can test all its features and functionality. Start saving time, money and increase your revenue!

 

International Women's Day

International Women’s Day Fitness Heroes

By Fitness Marketing & Social Archives & News

International Women’s Day is a great excuse for us to pay tribute to the women empowering other women through fitness and wellness. Our fitness and wellness heroes come from all over the world, they lead, influence and inspire in different ways, but the one thing they have in common is that special ability to motivate others.

This years’ International Women’s Day campaign #BreakTheBias celebrates a world free of bias, stereotypes, and discrimination.

We’ve gathered some of our favourite fitness and wellness heroes for you who live and inspire by doing it their way.

  1. Kayla Itsines

Kayla is an Australian Personal trainer, co-founder of @SWEAT and creator of the Bikini Body Guide (#BBG). She has made a name for herself in the fitness industry with championing body positivity and the release of #BBG, a 12-week programme with its own hashtag.

Her SWEAT app alone has amassed over 30 million downloads according to Techcrunch with over a million people using it on a monthly basis.

Kayla joined the body positivity movement very early on helping women recognise that everyone is unique and that there is more than one path to health and happiness.  She has been helping millions make health and fitness a part of their life and currently has one of the largest fitness communities out there.

  1. Brittne Babe

Former track athlete and now queen of home workouts, Brittne has helped thousands of women with her no excuses approach. In the past 10 years in industry, Brittne has partnered with STRONG by Zumba, Gymshark and Women’s Best to name a few. She launched an online 21 Day Challenge and the Brittcamp.

Brittne is an influencer who has gained her name due to her very impressive fitness skills. She showcases this well on her YouTube channel giving tons of inspiration for easy-to-do yet effective home workouts.

  1. Natacha Oceane

Youtuber and fitness influencer from London, Natacha has made a name for herself with the release of her science-based training guide, CUT, which has become very popular among her followers. She has now released 4 guides since.

Natacha makes plyometrics look super easy and shares her training routine including recipes, daily. The combination of her exercises has many benefits such as stimulating metabolism and increasing strength.

Last May Natacha donated all her May’s YouTube ad revenue to support causes fighting racism.

  1. Davina McCall

Former Big Brother UK presenter, Davina has been showing off her age-defying body across social channels with workout videos and recipe ideas. Her goal is to encourage everyone in the UK to be healthier and more active whilst having fun.

Over the past few years, Davina has become a UK fitness influencer and has gone to launch Own Your Goals. Most recently she announced a partnership with @Actionmedres for her charity ride Davina’s Big Sussex Bike Ride this July, raising money for sick babies and children.

  1. Cassey Ho

Creator of Pop Pilates, a fusion workout consisting of highly-focused movements, Cassey has helped over 5m people transform their bodies online. These days Pop Pilates has become a global sensation and has one of the largest fitness communities out there.

Her mission to get people stronger hasn’t changed since she launched her YouTube channel and she has been claimed to modernise Pilates, making it truly accessible to everyone following her.

  1. Cat Meffan

Ex-gymnast and dancer now turned yoga teacher, Cat first launched a fitness and travel blog named Imperfect Matter before launching My Soul Sanctuary. My Soul Sanctuary is a platform to inspire yoga practice and personal growth where she shares daily affirmations or mantras and yoga poses.

She has had collaborations with some big fitness brands including Nike, Sweaty Betty and Zico Coconut Water.

  1. Tara Mia Simich

Founder of The Jungle Body a global movement-to-music company offering a range of soul-igniting and beat-driven fitness programmes for everyone in 20 countries around the globe. Tara became addicted to group fitness whilst living in New York and attending fitness classes. On her return to Australia, she was determined to create a fun and sweat workout programme and Konga was born.  A total of eight programmes have since then been created The Jungle Body’s mission is to empower women to feel good about themselves.

  1. Rachael Brathen

Originally from Sweden, Rachael attended her first meditation retreat at age 18. From there she continued visiting yoga studios very week looking to get rid of some the begative memories from childhood.

She then went on to found in 2010 the Yoga Girl®. A movement looking to provide support for healing and expand self-love. The Yoga Girl culture is to allow each person to be who they truly are and it has now a vast community of dedicated practitioners from all over the world.

  1. Charlee Atkins

Charlee is a New York City-based fitness expert, certified by both ‘Certified Strength and Conditioning Specialist’ and ‘Certified Functional Strength Coach’. Her time at SoulCycle led her to set up Le Sweat, and what initially started as a fitness blog quickly evolved into a community of fitness enthusiasts.

She inspires thousands of people to move daily through motivational posts and informational videos. In 2020 she launched Le Sweat app TV.

She has been featured in top magazines such as Women’s Health, Cosmopolitan and Men’s Health.

  1. Wendy Ida

Wendy pushes the standard to prove that age is just a number. At 65 years old she holds two Guinness World Records, one for the Oldest Active Instructor and the other for the most burpees in one minute, a whopping 37.

However, Wendy didn’t start her fitness journey until she reached 43 years of age in a quest to lose weight and overcome a past abusive relationship. Today she holds an incredible record with top awards at NPC Body Building and Figure Championships.

  1. Svava Sigbertsdottir

Icelandic-born Svava is an advocate that if you want things to happen, you must step up and make it happen. She released The Viking Method after trying many different fitness concepts and realising that a combination of them all would give her the lean tight body she was after.

For Svava however is not about looking a certain way but rather feeling confident, powerful, agile, strong and quick. A bold warrior at heart, Svava brings her Viking roots to her training and encourages people everywhere to show up for themselves.

  1. Brooke Siler Pilates

Author of The New York Times’ best-seller The Pilates Body and creator of Tensatoner™️. Fitness trainer to the stars include supermodels Kate Moss, Liv Tyler and Amber Valetta.

Brooke is at the forefront of the Pilates community having trained with protégée Romana Kryzanowska at Drago’s Gym in New York.

  1. Nadia Alkoc

Zumba®️Jammer and personal trainer, Nadia brings great energy to her social media accounts with her vibrant style flying the flag for all Zumba enthusiasts in Scotland and beyond.

  1. Claire Burlison

Founder of one of the biggest fitness concepts in the UK, Clubbercise a dance class with neon lights and uplifting club anthems.  Claire set up her business in 2013 and what started with 2 friends now has around 100,000 people train every week to the biggest and best dance tunes.

Claire is an inspiration to all those women out there who start a business from scratch and have the vision and determination to make it a success.

  1. Rachel Holmes

Group fitness educator and presenter, choreographer, coach and mentor. With over 30 years in the fitness industry, Rachel helps fitness professionals build a successful business and teach amazing fitness classes. Rachel has released over 50 instructional DVDs and many fitness programs for the fitness industry.

Rachel’s extensive knowledge in both the applicable fitness world and the operational aspect of growing a business means that she can be a valuable resource for anyone looking for the next steps.

For more information on Gymcatch and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month.

 

 

 

 

 

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Thinking of Scaling Up Your Fitness Business Online?

By Fitness Industry Archives & News

Launching an online fitness business is a super effective way to scale up your operation quickly and reach out to more clients. However, this can be a daunting prospect for most as they can feel a little overwhelmed trying to catch up with this ever more popular online revenue stream.

Many fitness professionals are still attached to costly group-ex format licence fees that do not allow them to invest in their own online tech stack. Others may lack the know-how or confidence to run online fitness classes as an effective business proposition. And many don’t have the flexibility to choose how or where they teach as their current programme’s limitations.

Technology today means you can download an app to help you structure your classes and deliver a killer workout from anywhere in the world, whether that is live, virtually or on-demand.

“Creating premium digital content takes time and can be very expensive. We are on mission at SH1FT to make digital first solutions for fitness instructors looking to launch or expand their business online. SH1FT instructors are fully supported to create their digital presence and teach where, when and how they want,” says Will Brereton, Founder of SH1FT.

How to use tech to improve your fitness services

With the environment now stabilizing, fitness instructors are breathing a welcomed sigh of relief as they have had to adapt to so many changes fast in the past few years. There is a number, however, perhaps the most engaged online or who have been running that online experience for longer, who are now looking at how they can use tech to access data to improve their services and take their business to the next level. 

In his latest podcast, Will says “your customers expect to be able to use your products your services in a variety of ways, both offline and digital. So we know that digital fitness is here to stay, and that it will form part of what your consumers are looking for.”

However, if you’re one of the many instructors that’s found maintaining momentum with your digital teaching difficult, you are in good company.

SH1FT is working with Gymcatch to provide group instructors with the tools they need to take bookings, payments and manage their business in the most cost-effective way.

What is SH1FT?

SH1FT is the brainchild of Will Brereton who wanted to build a global community of Group Fitness Instructors that strive to create ‘fitness for life’ so that their class goers can feel great at any age, with anybody. SH1FT is founded on three main values:

TRAIN SMARTER, NOT HARDER: Hard work doesn’t have to be hard on your body. We use smart, safe and simple progressions to ensure that all levels of fitness can be catered for in a single group.
FITNESS FOR LIFE, NOT JUST FOR SUMMER: We believe fitness is about feeling great in your own skin…for the long term!
FOR ANYBODY, WITH ANY BODY: We create workouts that are non-intimidating, simple and inclusive (not to mention fun!).

SH1FT has created a collection of Group Fitness formats that Instructors use to teach live, online, and blended classes. Each workout is taught using their own market-leading App which automates the boring stuff (saving huge amounts of time and money) and gives Instructors an easy and fast way to customise workouts that are unique to them. Instructors are empowered to deliver engaging, personalised fitness classes where, when, and how they want – with zero restrictions.

Online marketing tactics for fitness businesses

By Fitness Business Management Archives & News

Most fitness and wellness professionals will need an online marketing presence, but what online tactics should we be considering?

Understanding online marketing is key for fitness professionals looking to increase their reach and raise their profile. A few businesses can still operate successfully without any web presence but as eyeballs are increasingly on screens, that will become an increasing rarity.

Where Google is the most visited property online, social media is where people spend most of their time. In fact, over 4 billion people own a social media account today and spend on average 1hr 15mins online every day.

YouTube, TikTok, Facebook and Instagram allow users to create and share content online are moving fast to bring bigger advertising opportunities for brands and more power to creators and local influencers.

In this article, we look at the different fitness and wellness marketing tactics you can apply to boost your online presence, get noticed and attract more customers.

Data insights

The main benefit of digital marketing is that you get access to a ton of data. You can easily view your channel’s performance and audience behaviour in real-time, and accurately assess whether a blog, post or ad has done well or not. Taking a step back and analysing your data before designing your next marketing plan is a very sensible way to refine your strategy.

Video marketing

TikTok has surpassed the 1 billion user mark making it the 7th most popular social network as of 2021. Facebook remains top of the charts, with YouTube following closely. Over 500 million people watch Facebook videos every day and a whopping 84% of people say they have been convinced to buy a product or service by watching a video.

Social commerce is a thing

Today’s customers expect the capability to purchase a product or a service directly from social media due to convenience. eMarketer expects US social commerce sales to rise to $80billion and the opportunity this presents is huge, not only in the US market but globally too. Instagram, Facebook and TikTok are leading the way with their browse, discover and in-app checkout features.

Roll out online memberships

Staying on top of all your customers’ different packages and schedules is tough. Setting up online membership packages will save you precious time and allow you to focus on client retention and virtual engagement. Online memberships is a great way to entice new customers to join and accommodate higher numbers which is far trickier using a traditional setup. See how you can create memberships with Gymcatch.

Micro communities

Large online communities with thousands of disengaged members are a thing of the past. Instead, social media users yearn for safety, privacy and real connections. With the right strategy in place, communities can build loyalty as they offer a great way to make your customers feel valued.

Once your have your marketing strategy in place you’ll want to make sure your fitness management software is ready to take on the bookings. That’s where Gymcatch can help you, get in contact with us today.

6 fitness business ideas to consider in the New Year

By Fitness Business Management Archives & News

If you are a fitness or wellness professional looking for new business ideas to kick-start the New Year, we have highlighted below the key takeaways from our most recent Facebook Live with Anna Martin, owner of AMF World; and Elle Linton, fitness professional, influencer and blogger.

1. Flex to impress

Flexibility has become part of the norm for businesses operating in periods of disruption. With the help of technology, our businesses are better prepared to adapt to the changing circumstances and needs of our customers, allowing us to go from face-to-face to virtual classes seamlessly.

“It’s important to get to know the ebbs and flows of your customers. Get to know them and understand how things are impacting them,” says Elle Linton.

Taking your fitness business online seems like an obvious choice when it comes to preparing for the future and planning to reach out to a wider audience. Virtual classes are a great way to add extra flexibility to your services and promoting them through your social channels is a natural strategy to consider. Your customers are your ambassadors and will help with sharing the work you do, if they are online, they will amplify your message and give you a big boost.

“Referrals through word of mouth are what keeps us going. You want to be so good that your customers talk about you at the dinner party,” says Anna Martin.

2. Making the hybrid model work

The new post-Covid19 customer is spoilt for choice; with some looking for the convenience virtual classes bring whilst others favour 1-2-1 or small group sessions, or a mixture of all.

Allowing for both can help retain customers and attract new ones.

Virtual fitness classes or sessions are a faster revenue channel too as running costs are lower and you can reach out to more people. Monetising from your workout videos and online content is a great way to increase revenue streams and enhance the services you offer.

“Make use of the quieter times to pre-record as much content as possible. Set aside a couple of days to record and edit your videos,” says Anna Martin.

3. Packaging and pricing your fitness services

Structure your packages in a way that is simple and manageable, for both you and your clients. Offering a membership is a great way to build recurrent revenue and get your clients to stick for longer.

“Don’t give your clients endless choice. They want to be told what they need to do, the easier you present this to them the more engaged they will be,” says Elle Linton. 

If you are considering raising your prices next year, think of the extra value you can add and make this proposition a very attractive one. Undersell your services and you can quickly be missing out in generating income that could have already been there.

4. Find ways to diversify your income

There are many ways to diversify your income as a fitness professional. Affiliations, referrals, merchandise, advertising, content etc are all great ways to generate more income.

“If the pandemic has taught us one thing is not to have all your eggs in one basket, just in case one fails,” says Elle Linton.

Look for opportunities that may enhance your work.

5. Retaining clients is cheaper than acquiring new ones

Focusing your efforts in getting new clients can be taxing and expensive. Instead, why not focus on your existing clients?

‘It’s more financial beneficial to get existing clients to spend more with you,” says Elle Linton.

Returning customers are crucial to a business’ growth. Make them feel special and they are more likely to spend more with you. For example, add rewards to your customer engagement plan to celebrate milestones. These don’t have to be expensive, a social media shoutout is a great low-cost way to do this.

“Create a community online and offline and get them talking. Returning customers are more likely too to bring you new customers,” says Anna Martin.

6. How to share your story

One of the many benefits of social media is that everything is visible. You can now see what the competition are up to in a couple of clicks. It is a great space to have a snoop around and gain ideas for your own business.

“Once you have figured out your voice use social media to amplify it. Use other tech sources too such as Pinterest to get inspiration and figure out how you want to come across” says Elle Linton.

For more information on Gymcatch fitness management software and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month,

New Customer create and import feature

By Uncategorised

We have made bringing new customers onto your booking system even easier. With the latest enhancement to our Customers feature, you can now:

  • Create individual customer accounts in seconds from the Portal and iOS/Android apps
  • Import multiple customers from CSV files
  • Invite customers to claim accounts as part of the creation process or at any time
  • Add customers to sessions/gift packages whether or not the account is claimed

In addition, we’ve made it super quick and easy to add customers to multiple sessions in one go (rather than having to drill into multiple standalone sessions).

Find out how you can best use this feature!

Can I book for my customers?

How do I add and onboard/migrate my customers?