Most fitness and wellness professionals will need an online marketing presence, but what online tactics should we be considering?
Understanding online marketing is key for fitness professionals looking to increase their reach and raise their profile. A few businesses can still operate successfully without any web presence but as eyeballs are increasingly on screens, that will become an increasing rarity.
Where Google is the most visited property online, social media is where people spend most of their time. In fact, over 4 billion people own a social media account today and spend on average 1hr 15mins online every day.
YouTube, TikTok, Facebook and Instagram allow users to create and share content online are moving fast to bring bigger advertising opportunities for brands and more power to creators and local influencers.
In this article, we look at the different fitness and wellness marketing tactics you can apply to boost your online presence, get noticed and attract more customers.
The main benefit of digital marketing is that you get access to a ton of data. You can easily view your channel’s performance and audience behaviour in real-time, and accurately assess whether a blog, post or ad has done well or not. Taking a step back and analysing your data before designing your next marketing plan is a very sensible way to refine your strategy.
TikTok has surpassed the 1 billion user mark making it the 7th most popular social network as of 2021. Facebook remains top of the charts, with YouTube following closely. Over 500 million people watch Facebook videos every day and a whopping 84% of people say they have been convinced to buy a product or service by watching a video.
Social commerce is a thing
Today’s customers expect the capability to purchase a product or a service directly from social media due to convenience. eMarketer expects US social commerce sales to rise to $80billion and the opportunity this presents is huge, not only in the US market but globally too. Instagram, Facebook and TikTok are leading the way with their browse, discover and in-app checkout features.
Roll out online memberships
Staying on top of all your customers’ different packages and schedules is tough. Setting up online membership packages will save you precious time and allow you to focus on client retention and virtual engagement. Online memberships is a great way to entice new customers to join and accommodate higher numbers which is far trickier using a traditional setup. See how you can create memberships with Gymcatch.
Large online communities with thousands of disengaged members are a thing of the past. Instead, social media users yearn for safety, privacy and real connections. With the right strategy in place, communities can build loyalty as they offer a great way to make your customers feel valued.
Once your have your marketing strategy in place you’ll want to make sure your fitness management software is ready to take on the bookings. That’s where Gymcatch can help you, get in contact with us today.
I am a marketing and business development professional with experience in delivering successful marketing strategies for client acquisition and retention. I have a passion for building engaged communities across different channels working with partners to amplify messaging. Ene’s focus at Gymcatch is on growing and maximising strategic partnerships through business collaboration.