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Why is the right insurance policy essential?

By Uncategorised

Fitness Professionals Ltd (FitPro) gives us the lowdown on choosing insurance that’s right for you.

You have a brilliant booking system, cool client management software and the tools to save you time, increase your revenue and grow your community through Gymcatch. You’re on to a winner. But what happens if the old phrase ‘break a leg’ comes to fruition in one of your classes?

Insurance is an essential string to your bow as a fitness industry professional. It gives you peace of mind. It’s the reassurance that, if the worst were to happen, it is there to assist you and enable you to continue to deliver your classes and sessions.

It’s vitally important to select a highly reliable insurance policy that provides the depth of cover needed to enable you to deliver a range of activities and adapt to the changing demands of the fitness industry. You need to check that the insurance includes cover for the relevant fitness-related activities you’re undertaking, includes worldwide cover if you’re teaching overseas, and is through a reputable insurer.

At FitPro, we’ve been offering instructor public liability insurance protection for over 30 years. We’re continually reviewing our products to ensure they are in line with the needs of fitness industry professionals and the burgeoning industry trends.

Whether you are live-streaming from home, training clients via Zoom, delivering pre-programmed video content, working in gyms, studios and community facilities, working outdoors in parks, gardens and beaches, or mixing it up depending on the weather, the FitPro insurance scheme has you covered. We share tips, advice and information via our social media channels and blogs on an ongoing basis to keep our members up to date with new developments.

The FitPro Instructor Public and Teacher Liability insurance is designed for qualified fitness industry professionals who hold a supporting qualification in their area of instruction, and also for students who are working towards gaining an instructor qualification.

Teaching online

Since 2020, online training has been really big business and, at FitPro, we’re ready to support you with comprehensive insurance.

To be covered for online training, you must:

  • work within your area of knowledge and expertise, supported by a nationally accredited instructor qualification
  • pre-screen participants before each session
  • include a disclaimer
  • follow the appropriate health and safety guidelines
  • ensure that any children/minors participating are supervised throughout the online fitness session by an adult.

You can find out more about FitPro’s cover for online training HERE.

Suppose the worst happens?

Our customers know that, as long as they are insured with us, we are there to support them. FitPro is committed to providing the most comprehensive cover there is out there. Underwritten by Aviva, the FitPro insurance scheme gives you piece of mind – knowing that one of the UK’s largest insurers stands behind us.

Are you looking for insurance to work in the fitness industry?

See FitPro’s range of insurance schemes available HERE.

Alternatively, to find out more about FitPro’s insurance policies, speak to a member of our insurance team on 020 8586 8635 or via info@fitpro.com

 

 

 

Thinking of Scaling Up Your Fitness Business Online?

By Fitness Industry Archives & News

Launching an online fitness business is a super effective way to scale up your operation quickly and reach out to more clients. However, this can be a daunting prospect for most as they can feel a little overwhelmed trying to catch up with this ever more popular online revenue stream.

Many fitness professionals are still attached to costly group-ex format licence fees that do not allow them to invest in their own online tech stack. Others may lack the know-how or confidence to run online fitness classes as an effective business proposition. And many don’t have the flexibility to choose how or where they teach as their current programme’s limitations.

Technology today means you can download an app to help you structure your classes and deliver a killer workout from anywhere in the world, whether that is live, virtually or on-demand.

“Creating premium digital content takes time and can be very expensive. We are on mission at SH1FT to make digital first solutions for fitness instructors looking to launch or expand their business online. SH1FT instructors are fully supported to create their digital presence and teach where, when and how they want,” says Will Brereton, Founder of SH1FT.

How to use tech to improve your fitness services

With the environment now stabilizing, fitness instructors are breathing a welcomed sigh of relief as they have had to adapt to so many changes fast in the past few years. There is a number, however, perhaps the most engaged online or who have been running that online experience for longer, who are now looking at how they can use tech to access data to improve their services and take their business to the next level. 

In his latest podcast, Will says “your customers expect to be able to use your products your services in a variety of ways, both offline and digital. So we know that digital fitness is here to stay, and that it will form part of what your consumers are looking for.”

However, if you’re one of the many instructors that’s found maintaining momentum with your digital teaching difficult, you are in good company.

SH1FT is working with Gymcatch to provide group instructors with the tools they need to take bookings, payments and manage their business in the most cost-effective way.

What is SH1FT?

SH1FT is the brainchild of Will Brereton who wanted to build a global community of Group Fitness Instructors that strive to create ‘fitness for life’ so that their class goers can feel great at any age, with anybody. SH1FT is founded on three main values:

TRAIN SMARTER, NOT HARDER: Hard work doesn’t have to be hard on your body. We use smart, safe and simple progressions to ensure that all levels of fitness can be catered for in a single group.
FITNESS FOR LIFE, NOT JUST FOR SUMMER: We believe fitness is about feeling great in your own skin…for the long term!
FOR ANYBODY, WITH ANY BODY: We create workouts that are non-intimidating, simple and inclusive (not to mention fun!).

SH1FT has created a collection of Group Fitness formats that Instructors use to teach live, online, and blended classes. Each workout is taught using their own market-leading App which automates the boring stuff (saving huge amounts of time and money) and gives Instructors an easy and fast way to customise workouts that are unique to them. Instructors are empowered to deliver engaging, personalised fitness classes where, when, and how they want – with zero restrictions.

6 fitness business ideas to consider in the New Year

By Fitness Business Management Archives & News

If you are a fitness or wellness professional looking for new business ideas to kick-start the New Year, we have highlighted below the key takeaways from our most recent Facebook Live with Anna Martin, owner of AMF World; and Elle Linton, fitness professional, influencer and blogger.

1. Flex to impress

Flexibility has become part of the norm for businesses operating in periods of disruption. With the help of technology, our businesses are better prepared to adapt to the changing circumstances and needs of our customers, allowing us to go from face-to-face to virtual classes seamlessly.

“It’s important to get to know the ebbs and flows of your customers. Get to know them and understand how things are impacting them,” says Elle Linton.

Taking your fitness business online seems like an obvious choice when it comes to preparing for the future and planning to reach out to a wider audience. Virtual classes are a great way to add extra flexibility to your services and promoting them through your social channels is a natural strategy to consider. Your customers are your ambassadors and will help with sharing the work you do, if they are online, they will amplify your message and give you a big boost.

“Referrals through word of mouth are what keeps us going. You want to be so good that your customers talk about you at the dinner party,” says Anna Martin.

2. Making the hybrid model work

The new post-Covid19 customer is spoilt for choice; with some looking for the convenience virtual classes bring whilst others favour 1-2-1 or small group sessions, or a mixture of all.

Allowing for both can help retain customers and attract new ones.

Virtual fitness classes or sessions are a faster revenue channel too as running costs are lower and you can reach out to more people. Monetising from your workout videos and online content is a great way to increase revenue streams and enhance the services you offer.

“Make use of the quieter times to pre-record as much content as possible. Set aside a couple of days to record and edit your videos,” says Anna Martin.

3. Packaging and pricing your fitness services

Structure your packages in a way that is simple and manageable, for both you and your clients. Offering a membership is a great way to build recurrent revenue and get your clients to stick for longer.

“Don’t give your clients endless choice. They want to be told what they need to do, the easier you present this to them the more engaged they will be,” says Elle Linton. 

If you are considering raising your prices next year, think of the extra value you can add and make this proposition a very attractive one. Undersell your services and you can quickly be missing out in generating income that could have already been there.

4. Find ways to diversify your income

There are many ways to diversify your income as a fitness professional. Affiliations, referrals, merchandise, advertising, content etc are all great ways to generate more income.

“If the pandemic has taught us one thing is not to have all your eggs in one basket, just in case one fails,” says Elle Linton.

Look for opportunities that may enhance your work.

5. Retaining clients is cheaper than acquiring new ones

Focusing your efforts in getting new clients can be taxing and expensive. Instead, why not focus on your existing clients?

‘It’s more financial beneficial to get existing clients to spend more with you,” says Elle Linton.

Returning customers are crucial to a business’ growth. Make them feel special and they are more likely to spend more with you. For example, add rewards to your customer engagement plan to celebrate milestones. These don’t have to be expensive, a social media shoutout is a great low-cost way to do this.

“Create a community online and offline and get them talking. Returning customers are more likely too to bring you new customers,” says Anna Martin.

6. How to share your story

One of the many benefits of social media is that everything is visible. You can now see what the competition are up to in a couple of clicks. It is a great space to have a snoop around and gain ideas for your own business.

“Once you have figured out your voice use social media to amplify it. Use other tech sources too such as Pinterest to get inspiration and figure out how you want to come across” says Elle Linton.

For more information on Gymcatch fitness management software and how it can help your yogapilatesdance or personal training business. Get in contact to book a demo or start a free month,

Best 3 fitness articles to help you grow your fitness business

By Fitness Business Management Archives & News, Fitness Industry Archives & News, Fitness Marketing & Social Archives & News

As we’ve been working on starting our own blog, we’ve been paying attention to fitness articles we’ve bookmarked. Here are three of the favourites we’ve read as we’ve been busy researching and writing.


9 MODELS TO BUILD A PROFITABLE FITNESS BUSINESS

A comprehensive rundown of traditional fitness business models, their pros and cons and how to assess which is right for you – written by Sean Greeley. Whether you’re considering starting a fitness business or looking to add to or change your model, this is a great overview.


CHARGING THE RIGHT FEES FOR YOUR PERSONAL TRAINING SERVICES

This fitness article in The Entrepreneur highlights traits we see in many of our customers. It’s a good analysis of how to think about unit economics and what makes a viable business model.


CHANGES IN THE FITNESS WORLD – BUSINESS INSIDER

We love this fitness article, as it identifies the current consumer drivers of change in the health and fitness industry. Even though it’s now a couple of years old it’s on point. Millennials, with their focus on experiences, are having a real impact in driving class-based activity and increased potential industry earnings.

We hope you enjoyed the above. We certainly did, and look forward to bringing you more business driven fitness articles in the upcoming months.


For more information on Gymcatch group fitness management software, and how it can help with your booking, admin and marketing. Get in contact to book a demo or start a free trial.

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