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Nov 14
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How to price your fitness services

By Fitness business management archives and news, Fitness industry archives and news, Fitness marketing and social archives and news

How to price your fitness services.  What are your customers willing to pay for your services?  How long and what are they prepared to commit to?

Between now and the end of the year we’re going to take a look at 5 areas to help you Get 2023 ready.  Follow us on Facebook, Instagram, Linkedin or Twitter to be sure you don’t miss our follow-up posts.

In our first blog post in the series, we thought about how to define your target customer and how that should inform the services you offer.  In this post, we build on that topic to consider the evergreen topic of pricing. Here we focus on your pricing strategy, and in a follow-up post, we’ll get deeper into specific promotional tactics. 

Be aware of bias

Before we think about your business, it’s worth raising a couple of important human characteristics that invariably influence pricing.  The first is a psychological bias known as ‘loss aversion’.  This bias can unconsciously lead you to under-price your services.  The bias entails that we fear loss more than valuing potential gains, so as applied to pricing, it entails that it’s natural to take what you’ve charged to date, or what the competition charge, as a reference point, fear the worse with regards customers’ propensity to not pay or switch services, and undershoot what you could charge.  i.e. you fear the worse when considering a price change rather than accurately weighing that as against the potential upside.

Secondly, there’s an emotional element to pricing for many. One likely strength of your business is its sense of community and your relationships with your customers.  Many may be considered friends who you socialise with.  This can naturally lead to a desire to please/aversion to confrontation and impact your confidence in making price changes, especially in a scenario where you feel funds are tight.

Of course, both of these natural tendencies exist for a reason, they serve us well in many situations, and ultimately you won’t (nor should you) try to ignore them completely but being aware of them can help in driving a more objective assessment of your businesses’ pricing strategy.

Keeping those tendencies in mind, we move to assess two important inputs to your pricing strategy; your business and your customers.

Your business

As you think about pricing your fitness services, you need to start by ensuring you understand the costs that need to be met by the output of your strategy – i.e. to understand your breakeven point.

Your monthly breakeven point should include your desired base income and all venue and marketing costs.  If you know you’ll be quieter in certain months of the year (and have required outgoings for those months) you should factor this into your thinking for busier periods.  A good exercise during this time is to assess your costs for any efficiencies that can be made. This will help you identify the common costs you can reduce (insert link). This is to say, you’d increase your income target in the busier months to make up for the quieter ones.

A second business-level consideration is cash flow. This is really about the timings for incoming and outgoing cash to your business and ensuring that they are aligned.  Generally, there’s a trade-off between offering longer-term (e.g. monthly memberships, courses/blocks) and shorter-term (e.g. pay as you go, class packs) commitment-based products. 

The former strategy gives greater visibility of revenue but the latter, as it’s normally priced at a premium, would be, all things equal, revenue maximising.  The extent to which you want to smooth cash flow versus relying on regular repetitive purchases feeds into how you price the different products you offer.  Of course, what your customers are able and willing to commit also feeds into this.  Quite often the right answer is a blend, but every business is different and should think through the value to them of each.

Your customers

With your breakeven point and cash flow needs to be established, we’d recommend experimenting with different pricing and customer purchasing numbers on paper or a basic spreadsheet.  From this, you can begin to get a feel for what range of pricing and demand meets your breakeven point and generate some ideas from which to evolve your thinking.

You can now look at your pricing ideas from your customers’ (and target customers’) perspective.  Assessing willingness to pay is difficult but using your customer profile from our first post in the series and reviewing, if applicable, how customer retention changed after a previous price change will all feed into your overall conclusion.  Trying to place them (generalised) on a 1-10 sensitivity scale may help.  If you think they are highly sensitive then you may also want to consider what the local competition is doing and pay some attention to that. This is not to say you match or undercut, more just be sure that the value you offer can be clearly communicated in comparison.

Once you’ve formed a view on price sensitivity you can overlay that against your range of high-low pricing and product commitment (long v short-term options) models to conclude what makes sense for your business.

Track and review

As you launch your new strategy, be sure to regularly review how it’s performing and consider whether the assumptions you’ve made throughout this process are holding true.

Having followed a logical process, you should feel confident in the strategy and launch.  That said, as the above has revealed, determining a sound pricing structure requires you to make reasonable assumptions across often inferred preferences, so ultimately you can’t be 100% certain on how a new offering or changes will land.  As such, how you communicate price changes is also important – our 5th blog post in this series will come back to the subject of messaging.  So, as you launch, stay close to your customers as you launch it and watch for feedback. 

‘Watch’ is the right word, because stated versus revealed preferences can be very different here.  For example, I might indicate that I’m upset about a price rise, but if I still pay/keep coming there’s perhaps a reality that I can’t be that upset about it.  Indeed, it may be that you’d weigh that type of feedback from customers more than others.

With your base pricing strategy now established, we’ll build on these considerations in our next post and look at how you can evolve your pricing tactics to add incentives for current and target customers.  Follow us on Facebook, Instagram, Linkedin or Twitter to see when it drops in the coming week!

Ollie is the founder of Gymcatch, a booking and customer management software company. Visit gymcatch.com/pricing for pricing information.

For more information on Gymcatch personal training booking software and how it can help your business get in touch to book a demo or start a free trial.

Nov 01
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5 key considerations for managing block bookings or courses

By Dance, Fitness business management archives and news, Fitness industry archives and news, Gym and studios, Pilates, Yoga

In this blog, we consider when to sell sessions in courses or blocks, how best to maximise their operational efficiency, and block-to-block customer retention.

Are courses or blocks right for your customer?

A common theme in our business management content is to start with your customer.  We make no apologies for this, when thinking about your business model you should always start with an assessment of your customer or target customer.

When reviewing whether a course/block of sessions is right for your customers it helps to consider a few headline questions:

  • Do you assess your client’s progress frequently or set short-term milestones?
  • Is there a scheduling reason that courses/blocks may suit your customer better than other models (i.e. pay-as-you-go/memberships)? For example, are you targeting parents that have more availability during school term time?  Or kids where it’s often vice versa?
  • Can your customers afford larger one-offs, or twice over-term payments?
  • Would a perceived lack of flexibility in scheduling put them off?
  • What, if any, service would customers want when you’re not running courses?

When considering these questions, it is perhaps not surprising that many of our business customers who operate this model do so because:

  • They focus on parents as a demographic, effectively dove-tailing with school terms
  • The structure is particularly popular with Pilates and yoga modalities
  • Other programs where clear end results over a period are a focus often use them, with many personal trainers offering either 1-2-1 or small group training courses/blocks.

Your decision-making process can, of course, also be supported by considering whether alternative business models would work better:

  • In instances where courses/blocks make the most sense, it’s often the case that a membership model might be perceived by your customers as too long-term, or a waste of money (as regular commitments mean it wouldn’t get used for much of the year)
  • Whilst pay-as-you-go can supplement course income, running that by itself may also be seen as lacking a desired certainty of attendance for customers and, indeed, income for you as the business owner.  

How to think about retention

A reason we often hear for using memberships over courses is that the former encourages greater retention, as it doesn’t require a regular review / re-purchase. With this, it’s assumed that by surfacing the buying decision regularly you can increase the chances for the customer to cancel/not re-buy.

In our experience, and based on the data we see, this is not a valid assumption, and we believe it rests on some antiquated thinking.  Whilst memberships are absolutely a great model for many businesses, having a recurring, ongoing, payment does not in itself increase customer retention.  Customers are now, perhaps more so than ever, very aware of their outgoings and rights with regards to cancellation.  Just because a payment is automated does not mean that it is unknown or unnoticed.

In our experience, when businesses build a course-centric customer base the ongoing requirement to commit to the next course/block serves to increase retention.  This is because it introduces a ‘fear of missing out’.  This is to say that customers can be made aware that spaces are limited, the course is popular, and if they don’t recommit then they may lose their space with no guarantee they’ll get it back.  This in turn increases their propensity to turn up to sessions and make use of their allocated space.  It therefore actually serves to have a positive impact on accountability, far more so than with a membership where the available sessions are entirely optional/bookable.

In addition, you can increase the ‘fear of missing out’ by layering extra privileges on buyers of your past course/blocks.  For instance, you could offer a priority purchasing window for your next course/block that’s only accessible to those that bought the previous one.  This adds immediacy to the buying decision and, again, drives repeated attendance and accountability which will assist in retention (our industry-leading Priority Access feature can help here).

How to handle swaps and drop-ins?

One understandable gripe we repeatedly hear on our consults is the time it takes many to administer week-to-week swaps when courses/blocks are running.  Illness, transport, childcare, and holidays are common themes that can cause customers to miss scheduled sessions and want to swap into different courses/blocks’ weekly sessions.

Whatever you decide to set for your cancellation policy for sessions, if you’re offering a swap/credit, the process needs to be easy and manageable.  Ensure you find a system (e.g. Gymcatch) that can handle the customer canceling and rebooking of their spot (where there’s availability) across courses/blocks without having to contact you.

With regards to drop-ins, these can be a nice way to both enable swaps, but also boost income if your course isn’t full.  The main thing here is to ensure that you’re not opening up too many spots too early (i.e. too far before their start time).  It’s important to remember that for every drop-in you sell, that reduces your total course capacity (until that session is complete) by one.  So drop-ins at premium pricing are really best used either when they’re made available close to the start date of the session, or if there’s considerable excess capacity in the course.

What to do outside of course term time?

Where courses/blocks are run across school terms, we see two approaches to non-term time.  One approach is to leave the calendar clear.  This can give customers a break, and the flexibility to manage childcare without feeling like they’re missing out or, guilt for non-attendance.  This can also give the business owner some valuable time to refocus on pre-marketing the next courses/blocks and general admin that’s difficult to do during the period of delivery.  If you hire space and variable business costs, it can also mean that you don’t necessarily continue to incur in-term overheads.

The second option we see deployed successfully is for a more flexible set-up over the period.  This might be where you allow only pay as you go, or class pack / bundle-bought sessions.  This can be a great way to boost non-term time income and gives those that want to maintain their routine the ability to do so, all without in any way prejudicing those that can’t.

How to launch or migrate to a new booking system?

If your booking system doesn’t allow for all of the above, then there’s potentially a decision to be made to migrate to one that does.

If you are moving from pen and paper, then planning a launch in between courses/blocks is no doubt a good strategy and can ensure everything kicks off with minimum disruption.  If you’re not digitally confident look for 1-2-1 onboarding as part of the offer.  At Gymcatch, we pride ourselves on ensuring that all customers receive the onboarding support they need.

If you are migrating from a system that doesn’t provide these solutions, or that you’re over-paying for, then thinking about the following can be helpful:

  • When are you going to switch?  Again, in between courses/blocks can make a lot of sense, but equally the system may be able to import/add customers to existing courses/blocks, which may make for a gradual switchover while you’re still seeing customers regularly face-to-face to smooth the inevitable (if hopefully infrequent) questions that come up.
  • Can you import customer data and create their accounts for them?
  • Is it easy for customers to claim their accounts?

We hope you found the post useful.  If you would like to speak about the above and discuss your online booking software and your fitness bootcamp booking software needs, please book a free consultation here or if you’d like to give Gymcatch a go for free for 1 month, please get started here.

Sep 28
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ASFA® and Gymcatch announce strategic partnership

By Fitness business management archives and news, Fitness industry archives and news

The American Sports and Fitness Association® is pleased to announce its new partnership with Gymcatch. By providing great value gym booking software and customer management software for fitness and wellness businesses, ASFA® recognizes Gymcatch’s commitment to making participation easier for all.

As a leading Personal Trainer & Fitness Certification provider, ASFA® recognizes and appreciates the need for companies like Gymcatch who create easy-to-use, affordable tools that help our customers manage their businesses, enabling them to do more of what they do best: bring exercise to their community.  We are delighted to offer our community 20% off their first 12 months on the service with code ASFA20. You can find out more about the service and register here.

Additionally, we are excited to proudly display Gymcatch’s logo on ASFA’s Partner Page with other leaders in the industry such as MyCPR NOW™ – the leading online CPR and First Aid Certification provider, Human Kinetics – the leader in fitness texts and manuals provider, Berxi – a Berkshire Hathaway company and more than 100 gym chains and fitness institutions.

For more information on Gymcatch fitness and wellness booking software and how it can help your business get in touch to book a demo or start a free month.

 

Jul 07
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What’s important in your cancellation policy?

By Fitness business management archives and news, Gym and studios, HIIT and group, Pilates, Yoga

If you have been receiving too many ‘I’m sorry I won’t be able to make it today at the very last minute, is time to set a cancellation policy and start protecting your income. Make this task item number one on your to-do list and keep on reading.

“There’s nothing worse than a cancellation” is a phrase we hear quite often at Gymcatch. Although it’s not quite true. Worse than cancellations are last-minute cancellations, and worse still, a no-show.

We’ve all been in that situation where you have prepared for a training session or class and a client cancels at the very last minute. Handling late cancellations and no-shows can be very difficult for your business, eat away precious income and waste the opportunity to get a new face or different client into the session.

Cancellations and no-shows are out of your control but they are bad for business and bad for morale.   What you can do is two things:

1) encourage responsible behaviour of your client base so to minimise cancellations, maximise the notice they give you when they cancel and eradicate no-shows in all  but extreme cases; and

2) mitigate the financial risk of cancellations.

There is a stack of evidence and proven processes which tells us that you can stop cancellations blighting your business. You don’t need to accept a high drop out rate and you shouldn’t.

Take payment at the point of booking

Cancellation rates at businesses where the client pays at the point of booking are 40% lower than at businesses which operate a pay-on-the-door model.

It’s just a fact of human psychology that once a client has paid for something they are far less likely to not show up or cancel it. Some businesses don’t like taking online payments either for reasons of not wanting to pay the card fees or because of additional admin. All the data points to that being a false economy. What you lose in card fees you’ll make back several-fold in reduced and non-refunded, cancellations.

This helps both sides of the cancellation risk: taking payment in advance reduces the number of cancellations and having the client’s money puts you in control of whether your policies allow a refund in the circumstances.

Do I need to let clients cancel at all?

A cancellation is always better than a no-show (because you’ve got a chance of filling the space). Not giving a client the means of cancelling doesn’t stop them from cancelling, it just means they don’t turn up and you won’t know about it in advance.

This is where having a booking software that automates tasks for you, such as booking confirmation messages and reminders, can be very useful and help reduce your no-shows as well as save you time. If you take a proactive approach, you will help minimize no-shows.


Automation of waitlists and refunds

While you can reduce the number of no-shows and cancellations they can’t be eradicated. But encouraging clients to act responsibly and follow a clear process if they need to cancel maximises the chance of you not being out of pocket.

Making it simple to cancel (and receive a refund if it is due) incentivises clients to do this and give you maximum notice.

And for clients who want to take a cancelled space, an instant waitlist which converts to bookings and that is easy to use saves you the bother of phoning round to try and fill a spot.

Do I need a cancellation policy?

Yes, you do. Every business should have a cancellation policy that sets the boundaries of its services. You don’t need to be a lawyer or to copy someone else’s policy. It just needs to very simply and in plain language set the rules that clients need to know when they book.

With this clear, no-surprises, approach a cancellation policy’s role goes beyond protecting your income and also protects your relationship with your client as it stipulates how you work and what your working boundaries are. Most client-provider relationships that break down, do so because of a lack of communication.

Don’t be afraid of making the terms onerous. Strict cancellation policies will encourage good clients to book rather than put them off because it places real value on the place – it demonstrates scarcity and that the client is buying something in demand.

Setting the tone at the very start, for example at sign-up stage will help bring more commitment from the client too. This doesn’t mean that you can’t use your discretion when a client comes to you with some particularly difficult circumstances – you’ve always got that option.

What should I include in a cancellation policy?

  1. Contact information
    How to contact you or your gym or studio. If your client needs to contact you to cancel a session make sure you tell them the process for that. Do you want them to contact you directly, if so how. Or do they need to cancel their booking on your booking system?
  2. Cancellation without penalty?
    Are you going to allow clients to cancel and provide them with a refund, provided they give you sufficient notice?
    Not all businesses do this. Some say that once you’ve booked there are no refunds. Others will always provide a refund no matter when the cancellation comes in. Most businesses fall somewhere in the middle.The whole point of this is to maximise your chance of selling the space that the client is cancelling. If you’re a business with packed waitlists and are regularly over-subscribed and your services are easy to participate in at short notice you can afford to allow cancellations until relatively late. E.g. 48 or 24 hours before the start time.If your session is harder to fill, you don’t have a regular waitlist, or the class is difficult to participate in at short notice then you will probably want the place on sale for longer. E.g. 1 week.We find that cancellation policies which allow refunds up until a few hours before the class start time are counter-productive and see low levels of client uptake on the newly available and more frequent cancellations.at least 24 or 48 hours before. Some will even charge a penalty fee if the 24- or 48-hour timeframe has been breached. If your client has adhered to the timeframe, however, you can give them the option to book into the next session.
  3. Cash refunds or credit
    It’s important to state in your cancellation policy whether you will issue a monetary refund, allow to reschedule or even include a penalty fee.  Offering a refund in the form of a credit to book another session will usually be the better option.  It cheats the revenue in the business, is lighter on admin and acts as a better tool for retention.
  4. Agreement
    When a client makes a booking you’re entering a contract with them so you need to know that you’ve got their agreement. Make sure they read and understood both your cancellation and refund policies. Having your clients tick or sign in the agreement will save any misunderstandings as they’re in clear knowledge of how you operate.

Gymcatch helps you minimise the number of cancellations. Our online booking software and management system lets you set your cancellation policy to suit your business needs. You can choose to automatically credit customers with a class package that lets them book a replacement class if they give you enough notice. And although cancellations are inevitable and when this happens, our waitlist feature set allows you to fill up the cancelled space fast.

 

 

Jun 30
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How to create a referral programme

By Dance, Fitness marketing and social archives and news, Gym and studios, HIIT and group, Pilates, Yoga

A referral programme is a very cost-effective and low risk way to reward your loyal customers for recommending new ones. It’s a very powerful marketing tactic to get existing customers to talk about you and help you acquire new ones.

According to a Nielsen report 83% of people trust their friends’ opinions. Although an old cliché, people buy from people, and that’s because there is immediate confidence and credibility to their testimonial. Led by trust, these future customers have the potential to quickly convert.

In summary, these are the key benefits to a referral programme:

  • Turns customers into loyal ones
  • Helps you build on your testimonials
  • Expands your reach and awareness
  • Converts leads into customers faster

If you are now ready to set up your referral programme and are looking for ideas, this blog is for you, and to make it easy we’ve broken it down into a 4 step guide with inspirational ideas you may want to consider.

  1. Set the goal you want to achieve with your referral programme

    Before you get started, decide on what you want to achieve with your programme. You want this to be clear and measurable. Acquiring new customers may not be your goal or what you want by the end of it. Some businesses will be looking at increasing sales or loyalty to get more advocates and improve on retention. Once you have decided on your goal, think about how you will be measuring progress and what are your referral sources.

  2. Decide on your incentive or reward

    The most successful way to get this right is to encourage insight from your customers to determine what incentive or reward will motivate them. Non-cash incentives such as in-store credits or priority access boost customer retention and sales. You don’t want to spend endless hours tracking and calculating incentives manually. Instead automate as much of this work as possible to save yourself valuable time. Choosing a conversion event, for example, the reward is applicable once the customer has booked a class or session with you and made full payment. This will eliminate any doubts and set the boundaries for when claiming a reward.

  3. Decide on your advocates

    The most critical part of the programme is choosing customers that are as passionate as you are about what you do and know your brand. Share your mission with them and draw some parameters. Work out the tags or hashtags and key messages you want them sharing.Consider the following:
    Who do you want to target?
    What do you need them to do?
    How can they achieve this?

  4. Promote your referral programme

    Tell your customers about your programme, chances are they aren’t aware and/or need reminding. Your most loyal customers should be your first place to get started. These are people that love your classes or sessions and have probably already advocated your business more than once before. However, make it easy for your customers to share your services and get rewarded. Social media has become a popular channel to share information and get the word out, but it has to be a simple process for both the referrer and referee, or they will lose interest.

A referral programme creates a win-win situation for all. Your existing clients get rewarded, feel valued, and you get quality leads for new customers. The more customers you get to tell their friends about your classes or appointments the more opportunity for new business you create.

Need inspiration?
Take a look at what some brands are doing!

Uber
Uber’s referral programme has 2 parts. Uber gives drivers and riders a unique referral code to share with friends interested in creating a driver or rider account. When a referral is successful a payment reward is made.
In parallel, they run a user referral programme too that works very similarly. When a user shares their code with a friend and that friend signs up they both get their next trip for free.

Dropbox
Dropbox allows you to earn extra free storage space when you invite friends to try it out. Basic accounts get 500 MB per referral and can earn up to 16GB. Plus accounts get 1 GB and earn up to 32 GB per referral.

How do referrals work on Gymcatch?
There are many ways to use Gymcatch’s features to run a successful referral programme and reward your customers. Our Discount Codes bolt-on, for example, allows customers to invite their friends and family at a fixed amount or percentage off. This is great when wanting to encourage loyalty and improve retention.

You can also use bundles and make them available for purchase for a limited time and remove it from sale at the end of the offer period. These are included as part of the base plan and although mean a little more planning are very easy to set up.

Our own referral programme means customers get rewarded with 2 free months and receive a cash reward when referring a new business. The referred business gets an extra free month directly into their account when registering with us.

For more information on Gymcatch and how it can help your yoga, pilates, dance or personal training business. Get in contact to book a demo or start a free month.

Jun 13
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Why is the right insurance policy essential?

By Uncategorised

Fitness Professionals Ltd (FitPro) gives us the lowdown on choosing insurance that’s right for you.

You have a brilliant booking system, cool client management software and the tools to save you time, increase your revenue and grow your community through Gymcatch. You’re on to a winner. But what happens if the old phrase ‘break a leg’ comes to fruition in one of your classes?

Insurance is an essential string to your bow as a fitness industry professional. It gives you peace of mind. It’s the reassurance that, if the worst were to happen, it is there to assist you and enable you to continue to deliver your classes and sessions.

It’s vitally important to select a highly reliable insurance policy that provides the depth of cover needed to enable you to deliver a range of activities and adapt to the changing demands of the fitness industry. You need to check that the insurance includes cover for the relevant fitness-related activities you’re undertaking, includes worldwide cover if you’re teaching overseas, and is through a reputable insurer.

At FitPro, we’ve been offering instructor public liability insurance protection for over 30 years. We’re continually reviewing our products to ensure they are in line with the needs of fitness industry professionals and the burgeoning industry trends.

Whether you are live-streaming from home, training clients via Zoom, delivering pre-programmed video content, working in gyms, studios and community facilities, working outdoors in parks, gardens and beaches, or mixing it up depending on the weather, the FitPro insurance scheme has you covered. We share tips, advice and information via our social media channels and blogs on an ongoing basis to keep our members up to date with new developments.

The FitPro Instructor Public and Teacher Liability insurance is designed for qualified fitness industry professionals who hold a supporting qualification in their area of instruction, and also for students who are working towards gaining an instructor qualification.

Teaching online

Since 2020, online training has been really big business and, at FitPro, we’re ready to support you with comprehensive insurance.

To be covered for online training, you must:

  • work within your area of knowledge and expertise, supported by a nationally accredited instructor qualification
  • pre-screen participants before each session
  • include a disclaimer
  • follow the appropriate health and safety guidelines
  • ensure that any children/minors participating are supervised throughout the online fitness session by an adult.

You can find out more about FitPro’s cover for online training here.

Suppose the worst happens?

Our customers know that, as long as they are insured with us, we are there to support them. FitPro is committed to providing the most comprehensive cover there is out there. Underwritten by Aviva, the FitPro insurance scheme gives you piece of mind – knowing that one of the UK’s largest insurers stands behind us.

Are you looking for insurance to work in the fitness industry?

See FitPro’s range of insurance schemes available here.

Alternatively, to find out more about FitPro’s insurance policies, speak to a member of our insurance team on 020 8586 8635 or via info@fitpro.com

For information on our fitness bootcamp booking software and how Gymcatch can help visit our business page.

 

 

 

Apr 27
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How to become a dance instructor

By Dance, Fitness business management archives and news

It’s International Dance Day today and what a better way to celebrate than sharing some of my top tips on how to make the jump from dance enthusiast to dance fitness instructor.

Moving towards a new career or class concept armed with rhythm and a desire to make people feel amazing, can seem like a dream come true for many. It was for me over 10 years ago now, when I turned my dancing career into fitness and took the giant leap to become qualified and gain a few group instructor licences under my belt. The journey has come with some challenges, like for most, but I have managed to overcome these and gone onto launch my own business and support hundreds of group instructors with their fitness business.

Here I would like to share my top 5 tips on how to get started with becoming a dance fitness instructor.

1. Find your vibe

There are so many different styles of dance and dance fitness as well as a whole host of teaching methods. If you have a passion for a certain style of dance or music then this will start to pave the way towards a certain brand or creating your own class around a specific theme.

There really is something for everyone in dance fitness – for instructors and participants, which is GREAT because we are all so different with what we love and are truly passionate about helping people stay active.

2. Connect with your clients and potential clients

It might sound basic, but what is your market really looking for? This will help shape how you construct your class if you are going freestyle. If they are after something upbeat with a higher intensity then that will let you know what bpm or movement patterns you might look at. Do they already have experience in dancing? Could this be the first fitness dance class they have ever done? Then that will change what you might add in too. The same goes for branded concepts. Choose something that fits you AND your target market will make it a lot easier to sell as well as to connect with.

3. Make sure you have the right qualifications

Ensure that whatever qualifications you have extend to the concept you wish to cover. The first port of call for someone with no fitness or dance background would be to look at a group exercise qualification. Being qualified in the style of class you want to teach will also help you to pick up cover work at a gym or studio which will help you hit the ground running.

4 Reach out to local instructors

If you are looking to teach but you have no experience, why not attend a variety of classes whilst you work out what it is you truly love. Let the instructor know that you’re intending to train up and they will no doubt be able to point you in the direction of other places to go locally or centres to reach out to that might need extra cover.

5. Think outside of the box

If you’re looking for cover work, then sure, it makes sense to offer a class that’s popular in your local area. But if it’s your own class that you’re looking for, perhaps it would be better to stand out in a busy market than offer the same style or concept. There is something magical about not being afraid to be yourself and teaching a class that makes you feel confident and your clients will feel exactly the same when they connect with you.

If you decide to start a career as a dance instructor, you may want to consider investing in fitness management software like Gymcatch to help you manage your schedule, clients and payments.

Apr 25
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Handling late cancellations for your fitness business

By Fitness business management archives and news, Gym and studios

In the fitness industry, last-minute cancellations are an unfortunate fact of life.  Therefore, it’s important that you not only factor cancellations into your budgeting and planning, but actively take steps to minimise the likelihood of last-minute no-shows.

However, the issue of cancellations delves beyond mere revenue loss. It involves proper communication with your members or clients, making it one of the most crucial yet sensitive aspects to address. At its core, this isn’t just about accounting; it’s also rooted in customer service, reflecting your business culture, values, and operational effectiveness.

We’ve all encountered scenarios like this: Rise at 5 AM, hastily dress, and arrive just in time for a 6 AM client session. As you check your emails a few minutes ahead, you discover an email from your 6 AM client, announcing their cancellation at 5:40 AM. A frustrating start to the day, right?

That’s why safeguarding yourself and your business through a well-defined policy is imperative. Now, depending on your business type—be it classes, semi-private training, or one-on-one sessions—variations in cancellation policies can be substantial. For personal training clients, a 24-hour cancellation notice, transmitted in writing from the client to the studio owner or trainer, often proves effective. Failure to provide a notice within 24 hours results in a charge—simple and direct.

In class settings, the spectrum widens. Some businesses allow cancellations within a window of 4 to 10 hours before the class without penalties. Exceeding this time frame could incur a minor fee ($5-$20), depending on industry norms. If cancellations extend beyond the permissible limit, several fitness enterprises impose a stringent “no-show” policy, billing participants $15-$30, or even more.

Though policies vary, establishing a cancellation policy is vital. Resist the temptation to be overly accommodating, especially when clients attempt to evade charges.

Handling late cancellations for your fitness business

Josh Leve, the founder & CEO of the Fitness Business Association (FBA) and SUCCEED! conducted research within the Fitness Business Association (FBA) member base and engaged with diverse fitness businesses to outline four strategies for discussing cancellations with clients or class participants.

The research concluded that fitness business owners should promptly integrate the below strategies when it comes to cancellation policies:

  • Set clear expectations: Clearly communicate your policy in every email communication, ensuring no ambiguity. By eliminating confusion about the policy, you preempt potential questions or challenges.
  • Emphasize professional integrity: Convey that the cancellation policy protects not only your time but also that of instructors. Stress that subjective judgment on cancellations would compromise professional integrity, promoting consistency.
  • Be transparent in communication: Provide clients with a concise explanation, framed in a courteous tone. Explain that the 24-hour cancellation policy safeguards your time, clarifying that uniform application ensures fairness and professionalism.
  • Provide flexible rescheduling: Display understanding and flexibility by allowing clients to reschedule canceled sessions within the week. This approach showcases client-centricity while maintaining business integrity.These examples reveal the sensitive nature of the topic. The goal is to avoid embarrassing clients and ensure private resolution of cancellation matters. Conversations of this nature should always remain confidential.

Remember, whether you operate from your home, a studio, or a gym, as a business owner, protecting your enterprise is vital. It’s never too late to implement a cancellation policy. If last-minute cancellations plague your business, it’s time to adopt a cancellation policy and safeguard your earnings. 

Cancellation strategies for your fitness business with automation

The truth is, last-minute cancellations and no-shows are the true challenges. These not only impact your revenue but also hinder the opportunity to fill vacant slots with new attendees.

Cancellations and no-shows may be beyond your control, but their effect on your business and morale is undeniable. Two core strategies can help:

  1. Encourage responsible behavior: Guide your clients to adhere to responsible scheduling and timely cancellations, reducing no-shows and cancellations.
  2. Mitigate financial risk: Protect your business from cancellations through upfront payment at booking and a well-structured cancellation policy.

Research demonstrates that businesses adopting upfront payment experience 40% fewer cancellations. Human psychology dictates that once payment is made, commitment increases. Despite potential concerns about card fees or admin tasks, the benefits far outweigh the drawbacks.

Consider automating tasks through booking software to enhance efficiency and reduce no-shows. Embrace proactive measures to diminish no-shows effectively.

Automating waitlists and refunds streamlines the process and promotes responsible behavior. While cancellations can’t be eradicated, clients adhering to a straightforward cancellation process enhance the odds of minimizing financial loss.

A comprehensive cancellation policy is a necessity for any business. Tailor your policy to your business’s nature and location. Ensure clients comprehend your cancellation and refund policies by incorporating them into the sign-up process, fostering understanding and commitment.

In the dynamic landscape of fitness, cancellations are a challenge, but not an insurmountable one. By embracing strategies to incentivize responsible behavior and adopting a robust cancellation policy, you pave the way for a smoother business journey. Don’t be apprehensive about setting firm terms—stringent policies underscore the value of your offerings, making clients appreciate the privilege of participation.

Integrating a cancellation policy is never too late. Streamline your operations and safeguard your business with Gymcatch’s online booking software and management system, customizing cancellation policies to match your business needs. Embrace these strategies, stay proactive, and keep cancellations from dimming your business’s shine.

Apr 25
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How to thrive as a personal trainer: What’s your niche?

By Fitness business management archives and news, Gym and studios

How do you ensure your job as a personal trainer is benefitting your clients and is highly rewarding for you, too? Here, FitPro, the largest organisation in the UK for fitness professionals, dives deep into how you can thrive – and not just survive – as a personal trainer.

Personal training is a career of early starts and late finishes. Let’s face it: it’s not just a job, it’s a lifestyle. It’s not unheard of for 50 hours spent at the gym to translate into 25 hours of actual personal training – there are often gaps between clients, even if you’re a whizz with the scheduling.

However, a savvy personal trainer will use this time well, getting the admin and client programming done and performing their own workouts. After all, personal training is a strenuous business. PTs must be robust and comfortable being on their feet all day, providing demonstrations of technique, which requires a lot of practice. Not to mention being sociable and energetic all day!

To be a successful personal trainer, you need to gain the right qualifications. Most courses begin with a Gym Instructor (Level 2) qualification, which gives you the basics, before moving on to the Personal Trainer (Level 3) qualification to upgrade your knowledge and coaching skills so you can work with people on a one-to-one basis. There are also specialist qualifications, some of which we will mention here. You also need to be insured, which is a legal requirement for a personal trainer.

So, let’s discover which type of personal trainer you are and how you can thrive in your chosen specialism.

There are many niches to explore as a personal trainer. If you can discern early on what type of coach you’d like to be – for example, working with special populations, athletes or aspiring beach bodies – you can concentrate on building a strong business model with specific skillsets gained through qualifications, plus a solid understanding of the area you’d like to work in. Let’s take a look at a few of those areas here and how you can thrive in them:

1. Special populations

Special populations are diverse. You may choose to work with pre- or postnatal women to facilitate a healthy birth, pregnancy and start to motherhood, or you may work with children to encourage a lifelong love of exercise. Perhaps providing disabled people with training opportunities that support a healthy life is what moves you, or you may choose to work with the ageing population, helping elderly people to enjoy activity in their later years and reap the benefits it brings. Alternatively, you may wish to support those who have been ill or injured, working on a referral basis with other professionals to help clients return to doing things they enjoy. Each avenue offers unique challenges for you.

To thrive as a special population’s personal trainer, you should:

  • meet your client where they are – at their current level of ability – while planning progressive, smart training programmes to aid their development
  • build trust – being patient, a great communicator and having the ability to inspire will help you to build trust with your client
  • know your onions when it comes to your client’s specialist area. Do your homework – but don’t overstep the mark. Refer back to other professionals if you need to
  • build a support network around yourself – having other health professionals you trust and can refer out to gives your client a wider scope of treatments and solutions.

Useful qualifications for a personal trainer working with special populations include Level 3 Exercise Referral; FAI; ViPR Active Ageing; ViPR Kids; and Pre- and Postnatal.

2. Sports specific

Whether you work with elite, semi-professional or recreational athletes, as a sports-specific PT you will be tasked with finding the margins that help make the difference between winning and losing. You’ll need to work well with other team members, such as coaches, managers and physios, to collectively create the ultimate grounding for success.

To thrive as a sports-specific PT, you should:

  • support your client to fulfil their athletic potential, strengthening movement patterns and energy systems that are particular to the sport and athlete
  • be able to work in conjunction with other professionals to create a team around the athlete
  • perform a lot of research into the specific sport you will be coaching athletes for, along with its movement and energy requirements
  • remain up to date with the latest scientific research
  • learn the skill of planning training blocks to work with the sporting calendar and competition needs
  • build trust and rapport with your athlete to create a successful programme.

Useful qualifications for a sports-specific personal trainer include strength and conditioning courses; Olympic weightlifting courses; and SAQ courses.

3. Body transformation

The primary goal of a body transformation PT is to help their clients look better. However, achieving aesthetic goals also increases people’s confidence, self-esteem and self-worth, as well as improves fitness and health. Achieving a weight-loss goal may also help a client to feel mentally stronger and improve classic health markers, such as the risk of heart problems and diabetes.

Once clients achieve their targets, body transformation coaches can progress their clients’ achievements further, for example, building and sculpting muscle or reducing body fat.

To thrive as a body transformation PT, you should:

  • understand muscle anatomy, and how to isolate and train target groups in a variety of different ways
  • understand metabolism and how to provide clients with the best nutrition plans to achieve the transformation
  • help and support clients to change their behaviours so they can make long-term, sustainable changes
  • be brilliant at motivation, to enable clients to remain engaged with their programme
  • be able to market yourself in a visual way to demonstrate the outcomes your programmes can achieve.

Useful qualifications for a body transformation PT include nutrition courses; behaviour change courses; and weight management courses.

4. Health and performance

Working as a health and performance personal trainer is great for those who want to help improve their clients’ health and fitness, feel stronger and fitter, move better and enjoy a more active lifestyle (often without pain or discomfort) – from playing with the grandkids to getting outside for long hikes and everything in between. Health and performance PTs will also work with clients who are recovering from injury or illness and feel they need some extra help to get them to where they want to be.

To thrive as a health and performance PT, you should:

  • understand human movement and, therefore, be able to identify and address movements and systems that require improving
  • be able to progress and regress exercises in creative ways to suit the needs of each individual client – one size does not fit all – finding bespoke ways to help clients overcome their barriers with confidence
  • bring a fun element to your functional training
  • be able to communicate with clients honestly and clearly, explaining the complexities of the human body in a way a client can understand.

Useful qualifications for an HPC include Biomechanics Method; Pain-Free Movement Specialist; ViPR LMT1 and 2.

Whatever your choice of specialism as a PT, it’s important to keep moving forward, adding to your skillset and reviewing your knowledge. Read more about FitPro’s courses here.

 

 

 

 

Apr 25
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Personal trainer

Switching to Gymcatch: some answers to common questions

By Fitness business management archives and news

Switching to Gymcatch is super easy for both; you and your customers. We have helped many fitness professionals make the switch with ease so that they can do more of what they love. Here are some of the most common questions we get asked. 

I don’t want to pay for two systems at once. When do I start paying?

Gymcatch is free for the first month so you have a full month to transition from your old system. If you need longer to transition, just speak to our team who will be able to help you. We don’t want you to be paying until you’re ready!

Is it easy to move my clients over to Gymcatch?

Yes we make it easy for you to import your client base, to create accounts for your clients and for clients to create their own accounts and find you on Gymcatch.  Switching to Gymatch is super easy, there are step by step guides for whichever route you want to use.

Do you have support?

Yes we have live support during office hours and you can book an appointment with our team at any time.

If clients have pre-paid on my old system, can this be reflected in Gymcatch?

Yes, if you have clients who have bought memberships or blocks (or any other product) from you, you can add the equivalent product to their account on Gymcatch. Then when they log in, they’ll see that service there.

How long does it take to set up my Gymcatch account?

Setting up on Gymcatch can take as little as few minutes depending on how the complexity of your business model. If you have a busy schedule and lots of different pricing structures it will take a little longer but even the most complex businesses should be up and running in an hour or so. And if there’s anything you’re struggling with we have set guides for all our features, and a support team ready to take your questions.

How can Gymcatch do what I need for so much less than my old system?

We’ve got a different business model to many of our competitors. We’re priced so that basically any independent fitness and wellness business can afford to use us. Please visit gymcatch.com/pricing for pricing information.

We would rather have more customers paying less whereas more expensive systems concentrate on serving a smaller number of businesses who can pay more.

We don’t compromise on core functionality though. So you get native mobile apps and all the core features an independent fitness and wellness business needs.

But what we don’t offer are features that only a small percentage of our customers will use. But for the core features for you and your clients that has everything you need – we’ve got it covered.

So our pricing isn’t a catch with either an inferior service or hidden charges down the road, we just want to keep our prices low and serve a bigger part of the industry.

What if I decide Gymcatch isn’t for me?

First of all we’d recommend giving it time. We don’t necessarily do everything exactly as you are used to and exactly like your previous system does. Sometimes we find that clients don’t realise just how much functionality Gymcatch has when they can’t see it straight away. So check our feature demos and with our support team who can help.

If after all, though, you decided Gymcatch isn’t the right fit for you, then you can cancel any time. There’s no tie-in or minimum contract left.

Ready to switch? Let us help you run your business! Gymcatch is free for the first month so you can test all its features and functionality. Start saving time, money and increase your revenue!

If you want to start saving time, money and increase your revenue check out our fitness and wellness booking software for more information.

 

© 2022 Gymcatch.

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