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Ene Corral

I am a marketing and business development professional with experience in delivering successful marketing strategies for client acquisition and retention. I have a passion for building engaged communities across different channels working with partners to amplify messaging. Ene's focus at Gymcatch is on growing and maximising strategic partnerships through business collaboration.

May 05
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How to become a yoga instructor

By Yoga

Are you passionate about yoga? Do you enjoy inspiring others? Does the freedom of managing your own business appeal to you? If you answered yes to all of the above, you have probably considered becoming a yoga instructor and taking your enthusiasm for body and mind to the next level (and if you haven’t, maybe you should). 

A yoga instructor’s role is to guide students through the practice of yoga, teaching them the correct form and directing them through a variety of poses. As a yoga instructor, you may also offer your students additional guidance in areas like meditation, yoga philosophy and deep breathing techniques. You can also choose to teach group classes, one-on-one training sessions or workshops. Whatever path you choose, there are a variety of requirements you need to consider.  A few common job requirements include:

  • Completing a training course with a registered yoga school
  • Becoming a registered yoga instructor
  • Obtaining a CPR certification
  • Understanding of various yoga techniques such as mindful meditation skills

However, having the above skills doesn’t necessarily mean you can simply start a yoga instructor practice. You need to put together a plan of action that directs you on the path to success.

In this plan you need to define your goals, understand your target clients and create a streamlined business that delivers a return on your investment.

Business plan to become a yoga instructor

Business plans are like road maps. It’s possible to travel without one, but the chances of getting lost along the way significantly increase. 

Anyone who wants to start a business, no matter what type of industry, should always put together their very own road map or business plan. Taking the time to create a  comprehensive yoga instructor business plan will help make your dreams a reality.

In this article, we take a look at how to put together the ultimate yoga instructor business plan to give you the best possible chance of success.

1. Start with an executive summary

This part of your business plan sums up your mission and vision and explains your unique selling proposition or what makes your yoga instructor services different from the competition. 

Your mission statement should consist of a few sentences on why you have decided to become a yoga instructor, what your yoga service offers, who your clientele are and how you are able to help them. Your unique selling proposition outlines what makes your service different – and how you can help your clients. This doesn’t have to be something groundbreaking. It can highlight your personal journey and what you can offer those who seek motivation and encouragement in their fitness journey.

2. Put together a market and customer analysis

This is where some strategy and numbers come into play. It’s important to consider these early in your business plan as they inform much of your wider strategy. Your market analysts should include an industry description that covers trends and growth rates, analyses your competitors and emphasises how you can stand out in a competitive market. You also need to research what your clients and target market are looking for in a yoga instructor or yoga studio – this can help you identify your specific niche and mould your business plan to a greater degree. 

This may seem overwhelming, but it doesn’t have to be. Google is your best friend when it comes to discovering market trends. You can also speak to other yoga enthusiasts and get their insight into what they believe the industry is missing – helping you further identify a gap you may be able to fill.

3. Identify your specific yoga services and products

This is the fun part! There are many different kinds of yoga instructors and yoga studios e. Some yoga teachers will cater their classes to specific groups or specific yoga practices while others prefer private one-on-one classes. You may also choose to offer your yoga services to a specific group, for example, some yoga instructors work with professional athletes and may offer a service directly aimed to improve athletic ability. 

Write a full description of what you want to offer your students, what kinds of yoga practices you will provide, your classes and of course, your prices per class.

4. Put together a SWOT analysis

SWOT stands for strengths, weaknesses, opportunities and threats. By putting together a SWOT analysis before building your brand, you will be able to foresee any potential issues, strategise mitigations plans and brainstorm success. With a clear SWOT analysis, you are able to build on what you do well, address what it is you may be lacking, seize opportunities and minimise risk. 

5. Sales and marketing plan

You don’t have to become a social media influencer to have a successful yoga instructor business. But you will need to focus on a marketing and sales strategy in order to promote your business and attract your target customers. =

Your marketing strategy will get you to your target audience and pique their interest while your sales strategy should be about converting your audience into customers. The Gymcatch booking system gives you your own digital presence across web, iOS and Android, and can connect directly to your social media and embed into a website (important parts of any marketing strategy),converting leads into clients by allowing them to sign up for a class directly through your social media or website. Streamlined conversion at its finest!

6. Technology, management and organisation

Now it’s time to outline your technology and put together a strategy to streamline all your processes. Having the skill to be a great yoga instructor is one thing – having the ability to successfully manage a growing yoga instructor career is another. Managing a business can quickly become overwhelming when you consider scheduling, classes, invoicing, payments and class bookings. We live in the digital age and because of this, you don’t have to stress about the repetitive tasks of running a business. 

Gymcatch is a booking system and yoga management software that offers scheduling for yoga classes and appointments. Whether you plan on being an independent instructor or putting together a chain of studios, Gymcatch has all the tools you need from a yoga booking system at a low fixed price.

Gymcatch allows you to conveniently and cost effectively professionally manage your schedule, bookings, payments and customers with our yoga booking system designed to make life easy for you and your clients. Our courses, or blocks, feature is specifically designed for the yoga sector, enabling block booking, swaps and more. Whatever your business model, Gymcatch has a payment and booking structure to suit your needs.

Sign up for a yoga booking system today

Interested in launching your career as a yoga instructor?
Launching your own yoga studio?
Or simply want to optimise your current yoga business?

Gymcatch is the complete software management solution for your yoga business providing a powerful, easy-to-use, booking software that you can customise to your brand. We work with thousands of 1-2-1 coaches, trainers, instructors, gyms and studios to save them time, money and increase revenue

Get started with Gymcatch today!

Sep 28
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ASFA® and Gymcatch announce strategic partnership

By Fitness business management archives and news, Fitness industry archives and news

The American Sports and Fitness Association® is pleased to announce its new partnership with Gymcatch. By providing great value gym booking software and customer management software for fitness and wellness businesses, ASFA® recognizes Gymcatch’s commitment to making participation easier for all.

As a leading Personal Trainer & Fitness Certification provider, ASFA® recognizes and appreciates the need for companies like Gymcatch who create easy-to-use, affordable tools that help our customers manage their businesses, enabling them to do more of what they do best: bring exercise to their community.  We are delighted to offer our community 20% off their first 12 months on the service with code ASFA20. You can find out more about the service and register here.

Additionally, we are excited to proudly display Gymcatch’s logo on ASFA’s Partner Page with other leaders in the industry such as MyCPR NOW™ – the leading online CPR and First Aid Certification provider, Human Kinetics – the leader in fitness texts and manuals provider, Berxi – a Berkshire Hathaway company and more than 100 gym chains and fitness institutions.

For more information on Gymcatch fitness and wellness booking software and how it can help your business get in touch to book a demo or start a free month.

 

Jul 07
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What’s important in your cancellation policy?

By Fitness business management archives and news, Gym and studios, HIIT and group, Pilates, Yoga

If you have been receiving too many ‘I’m sorry I won’t be able to make it today at the very last minute, is time to set a cancellation policy and start protecting your income. Make this task item number one on your to-do list and keep on reading.

“There’s nothing worse than a cancellation” is a phrase we hear quite often at Gymcatch. Although it’s not quite true. Worse than cancellations are last-minute cancellations, and worse still, a no-show.

We’ve all been in that situation where you have prepared for a training session or class and a client cancels at the very last minute. Handling late cancellations and no-shows can be very difficult for your business, eat away precious income and waste the opportunity to get a new face or different client into the session.

Cancellations and no-shows are out of your control but they are bad for business and bad for morale.   What you can do is two things:

1) encourage responsible behaviour of your client base so to minimise cancellations, maximise the notice they give you when they cancel and eradicate no-shows in all  but extreme cases; and

2) mitigate the financial risk of cancellations.

There is a stack of evidence and proven processes which tells us that you can stop cancellations blighting your business. You don’t need to accept a high drop out rate and you shouldn’t.

Take payment at the point of booking

Cancellation rates at businesses where the client pays at the point of booking are 40% lower than at businesses which operate a pay-on-the-door model.

It’s just a fact of human psychology that once a client has paid for something they are far less likely to not show up or cancel it. Some businesses don’t like taking online payments either for reasons of not wanting to pay the card fees or because of additional admin. All the data points to that being a false economy. What you lose in card fees you’ll make back several-fold in reduced and non-refunded, cancellations.

This helps both sides of the cancellation risk: taking payment in advance reduces the number of cancellations and having the client’s money puts you in control of whether your policies allow a refund in the circumstances.

Do I need to let clients cancel at all?

A cancellation is always better than a no-show (because you’ve got a chance of filling the space). Not giving a client the means of cancelling doesn’t stop them from cancelling, it just means they don’t turn up and you won’t know about it in advance.

This is where having a booking software that automates tasks for you, such as booking confirmation messages and reminders, can be very useful and help reduce your no-shows as well as save you time. If you take a proactive approach, you will help minimize no-shows.


Automation of waitlists and refunds

While you can reduce the number of no-shows and cancellations they can’t be eradicated. But encouraging clients to act responsibly and follow a clear process if they need to cancel maximises the chance of you not being out of pocket.

Making it simple to cancel (and receive a refund if it is due) incentivises clients to do this and give you maximum notice.

And for clients who want to take a cancelled space, an instant waitlist which converts to bookings and that is easy to use saves you the bother of phoning round to try and fill a spot.

Do I need a cancellation policy?

Yes, you do. Every business should have a cancellation policy that sets the boundaries of its services. You don’t need to be a lawyer or to copy someone else’s policy. It just needs to very simply and in plain language set the rules that clients need to know when they book.

With this clear, no-surprises, approach a cancellation policy’s role goes beyond protecting your income and also protects your relationship with your client as it stipulates how you work and what your working boundaries are. Most client-provider relationships that break down, do so because of a lack of communication.

Don’t be afraid of making the terms onerous. Strict cancellation policies will encourage good clients to book rather than put them off because it places real value on the place – it demonstrates scarcity and that the client is buying something in demand.

Setting the tone at the very start, for example at sign-up stage will help bring more commitment from the client too. This doesn’t mean that you can’t use your discretion when a client comes to you with some particularly difficult circumstances – you’ve always got that option.

What should I include in a cancellation policy?

  1. Contact information
    How to contact you or your gym or studio. If your client needs to contact you to cancel a session make sure you tell them the process for that. Do you want them to contact you directly, if so how. Or do they need to cancel their booking on your booking system?
  2. Cancellation without penalty?
    Are you going to allow clients to cancel and provide them with a refund, provided they give you sufficient notice?
    Not all businesses do this. Some say that once you’ve booked there are no refunds. Others will always provide a refund no matter when the cancellation comes in. Most businesses fall somewhere in the middle.The whole point of this is to maximise your chance of selling the space that the client is cancelling. If you’re a business with packed waitlists and are regularly over-subscribed and your services are easy to participate in at short notice you can afford to allow cancellations until relatively late. E.g. 48 or 24 hours before the start time.If your session is harder to fill, you don’t have a regular waitlist, or the class is difficult to participate in at short notice then you will probably want the place on sale for longer. E.g. 1 week.We find that cancellation policies which allow refunds up until a few hours before the class start time are counter-productive and see low levels of client uptake on the newly available and more frequent cancellations.at least 24 or 48 hours before. Some will even charge a penalty fee if the 24- or 48-hour timeframe has been breached. If your client has adhered to the timeframe, however, you can give them the option to book into the next session.
  3. Cash refunds or credit
    It’s important to state in your cancellation policy whether you will issue a monetary refund, allow to reschedule or even include a penalty fee.  Offering a refund in the form of a credit to book another session will usually be the better option.  It cheats the revenue in the business, is lighter on admin and acts as a better tool for retention.
  4. Agreement
    When a client makes a booking you’re entering a contract with them so you need to know that you’ve got their agreement. Make sure they read and understood both your cancellation and refund policies. Having your clients tick or sign in the agreement will save any misunderstandings as they’re in clear knowledge of how you operate.

Gymcatch helps you minimise the number of cancellations. Our online booking software and management system lets you set your cancellation policy to suit your business needs. You can choose to automatically credit customers with a class package that lets them book a replacement class if they give you enough notice. And although cancellations are inevitable and when this happens, our waitlist feature set allows you to fill up the cancelled space fast.

 

 

Jun 30
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How to create a referral programme

By Dance, Fitness marketing and social archives and news, Gym and studios, HIIT and group, Pilates, Yoga

A referral programme is a very cost-effective and low risk way to reward your loyal customers for recommending new ones. It’s a very powerful marketing tactic to get existing customers to talk about you and help you acquire new ones.

According to a Nielsen report 83% of people trust their friends’ opinions. Although an old cliché, people buy from people, and that’s because there is immediate confidence and credibility to their testimonial. Led by trust, these future customers have the potential to quickly convert.

In summary, these are the key benefits to a referral programme:

  • Turns customers into loyal ones
  • Helps you build on your testimonials
  • Expands your reach and awareness
  • Converts leads into customers faster

If you are now ready to set up your referral programme and are looking for ideas, this blog is for you, and to make it easy we’ve broken it down into a 4 step guide with inspirational ideas you may want to consider.

  1. Set the goal you want to achieve with your referral programme

    Before you get started, decide on what you want to achieve with your programme. You want this to be clear and measurable. Acquiring new customers may not be your goal or what you want by the end of it. Some businesses will be looking at increasing sales or loyalty to get more advocates and improve on retention. Once you have decided on your goal, think about how you will be measuring progress and what are your referral sources.

  2. Decide on your incentive or reward

    The most successful way to get this right is to encourage insight from your customers to determine what incentive or reward will motivate them. Non-cash incentives such as in-store credits or priority access boost customer retention and sales. You don’t want to spend endless hours tracking and calculating incentives manually. Instead automate as much of this work as possible to save yourself valuable time. Choosing a conversion event, for example, the reward is applicable once the customer has booked a class or session with you and made full payment. This will eliminate any doubts and set the boundaries for when claiming a reward.

  3. Decide on your advocates

    The most critical part of the programme is choosing customers that are as passionate as you are about what you do and know your brand. Share your mission with them and draw some parameters. Work out the tags or hashtags and key messages you want them sharing.Consider the following:
    Who do you want to target?
    What do you need them to do?
    How can they achieve this?

  4. Promote your referral programme

    Tell your customers about your programme, chances are they aren’t aware and/or need reminding. Your most loyal customers should be your first place to get started. These are people that love your classes or sessions and have probably already advocated your business more than once before. However, make it easy for your customers to share your services and get rewarded. Social media has become a popular channel to share information and get the word out, but it has to be a simple process for both the referrer and referee, or they will lose interest.

A referral programme creates a win-win situation for all. Your existing clients get rewarded, feel valued, and you get quality leads for new customers. The more customers you get to tell their friends about your classes or appointments the more opportunity for new business you create.

Need inspiration?
Take a look at what some brands are doing!

Uber
Uber’s referral programme has 2 parts. Uber gives drivers and riders a unique referral code to share with friends interested in creating a driver or rider account. When a referral is successful a payment reward is made.
In parallel, they run a user referral programme too that works very similarly. When a user shares their code with a friend and that friend signs up they both get their next trip for free.

Dropbox
Dropbox allows you to earn extra free storage space when you invite friends to try it out. Basic accounts get 500 MB per referral and can earn up to 16GB. Plus accounts get 1 GB and earn up to 32 GB per referral.

How do referrals work on Gymcatch?
There are many ways to use Gymcatch’s features to run a successful referral programme and reward your customers. Our Discount Codes bolt-on, for example, allows customers to invite their friends and family at a fixed amount or percentage off. This is great when wanting to encourage loyalty and improve retention.

You can also use bundles and make them available for purchase for a limited time and remove it from sale at the end of the offer period. These are included as part of the base plan and although mean a little more planning are very easy to set up.

Our own referral programme means customers get rewarded with 2 free months and receive a cash reward when referring a new business. The referred business gets an extra free month directly into their account when registering with us.

For more information on Gymcatch and how it can help your yoga, pilates, dance or personal training business. Get in contact to book a demo or start a free month.

Jun 13
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Why is the right insurance policy essential?

By Uncategorised

Fitness Professionals Ltd (FitPro) gives us the lowdown on choosing insurance that’s right for you.

You have a brilliant booking system, cool client management software and the tools to save you time, increase your revenue and grow your community through Gymcatch. You’re on to a winner. But what happens if the old phrase ‘break a leg’ comes to fruition in one of your classes?

Insurance is an essential string to your bow as a fitness industry professional. It gives you peace of mind. It’s the reassurance that, if the worst were to happen, it is there to assist you and enable you to continue to deliver your classes and sessions.

It’s vitally important to select a highly reliable insurance policy that provides the depth of cover needed to enable you to deliver a range of activities and adapt to the changing demands of the fitness industry. You need to check that the insurance includes cover for the relevant fitness-related activities you’re undertaking, includes worldwide cover if you’re teaching overseas, and is through a reputable insurer.

At FitPro, we’ve been offering instructor public liability insurance protection for over 30 years. We’re continually reviewing our products to ensure they are in line with the needs of fitness industry professionals and the burgeoning industry trends.

Whether you are live-streaming from home, training clients via Zoom, delivering pre-programmed video content, working in gyms, studios and community facilities, working outdoors in parks, gardens and beaches, or mixing it up depending on the weather, the FitPro insurance scheme has you covered. We share tips, advice and information via our social media channels and blogs on an ongoing basis to keep our members up to date with new developments.

The FitPro Instructor Public and Teacher Liability insurance is designed for qualified fitness industry professionals who hold a supporting qualification in their area of instruction, and also for students who are working towards gaining an instructor qualification.

Teaching online

Since 2020, online training has been really big business and, at FitPro, we’re ready to support you with comprehensive insurance.

To be covered for online training, you must:

  • work within your area of knowledge and expertise, supported by a nationally accredited instructor qualification
  • pre-screen participants before each session
  • include a disclaimer
  • follow the appropriate health and safety guidelines
  • ensure that any children/minors participating are supervised throughout the online fitness session by an adult.

You can find out more about FitPro’s cover for online training here.

Suppose the worst happens?

Our customers know that, as long as they are insured with us, we are there to support them. FitPro is committed to providing the most comprehensive cover there is out there. Underwritten by Aviva, the FitPro insurance scheme gives you piece of mind – knowing that one of the UK’s largest insurers stands behind us.

Are you looking for insurance to work in the fitness industry?

See FitPro’s range of insurance schemes available here.

Alternatively, to find out more about FitPro’s insurance policies, speak to a member of our insurance team on 020 8586 8635 or via info@fitpro.com

For information on our fitness bootcamp booking software and how Gymcatch can help visit our business page.

 

 

 

May 25
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How to communicate your price increase to your customers

By Fitness business management archives and news, Fitness marketing and social archives and news, Uncategorized

Raising the prices of services can be daunting. We worry that we might lose clients on price, that we make them angry, upset and disappointed at us. We also feel a duty of care toward clients and don’t want to raise prices when we might know they are already struggling. Sometimes, we can even question whether our services are worth the extra cost.

These are completely normal emotions and entirely empathetic response to a difficult situation.

But, and it is a big but, you are almost certainly going to have to raise your prices.

If you have been postponing it for a while, now is a good time to get into action and do it in the best way possible for you and your clients. So, take a deep breath, and let’s dive into the key steps to take to make the transition easier for you, and for your clients.

By how much do you need to increase your classes, and in what timeframe?

Has inflation already started to bite you and by how much? Add up the additional costs that you now incur. That’s the minimum amount you need to make up by increasing your prices just to keep your take-home revenue the same. So, if your bills have done up by £100 / month and your monthly revenue is £1000 / month, you need to raise your prices by 10%.

You might decide actually that you can make some efficiency savings in your business which save £50 a month so you can actually raise prices by 5%.  But the thing to watch out for is that inflation doesn’t stay still. Inflation might add another £50 to your overheads in 6 months’ time and now there’s no more efficiency savings to make so you need to raise your prices again.

And here is your first choice which is do you raise your prices in a big chunk in one go to future-proof your pricing and keep your prices flat for a decent amount of time? Or do you raise prices incrementally through the year a little at a time?

The answer is probably that if you sell in long-term increments (annual memberships for example) you will need to raise your prices in one big jump now. Whereas if you sell more on a pay-as-you-go, or in weekly or monthly increments, you have far more flexibility to increase prices gradually.

 1. Communicate your price increase

Raising your prices without giving much warning and without clarity can cause unnecessary friction. The key is to communicate any changes to your customers effectively and allow for some time to adjust to the changes. People will understand you have to put prices up but for them, it’s just another increase so however understanding it’s not what they want to hear. Be as transparent as possible and provide them with a timeline that gives them plenty of time. If it’s practical, let them know individually or in small groups and in person.

People will appreciate that you’ve spoken to them and not just assumed that the increase will be fine or not care if the increase is too much for them. Once your customers know you can make an announcement but most of your clients will already know and appreciate the advance warning.

 2. Add value, foster loyalty, and build a community spirit

Adding value to your fitness services will aid with customer retention and acquisition. In general, people are willing to pay more if they feel they are getting more value for money. This can be anything form the service you provide, to the speed of your responses, to any free resources you give away, to the private groups you form etc. Adding value can put you in a unique position and help you differentiate from your competitors. At the end of the day, only you know what you do and how you do it, so be brave and consider yourself an expert in the field by driving conversations.

Are there a few little things you can add to your service which don’t cost you much or anything at all, but that your clients will appreciate as their prices go up. Checking in with clients a bit more to make sure they’re enjoying themselves, additional positive feedback, run little competitions and hand out little prizes (just tokens and silly things – not flat-screen TVs). This is all part of creating a mindset with customers that your services aren’t just an expense every week or month. Your services are an essential part of their physical and social routine that is essential for their mental and physical health.  Do everything you can to ensure your service isn’t a nice to have, it’s essential. You may want to read our top 5 tips for creating value for your customers.

 3. Pricing trade-offs

It might be with your business, especially if you’re still seeing a drop in numbers from Covid, that revenue right now is tight. You might therefore want to consider killing two birds with one stone and offering a chance for customers to avoid price increases in return for buying upfront. For example, you could offer a 1 year or 6-month membership where the client pays in full and upfront but at your current price?

Now there’s a trade-off – your profit margin on that customer is less than it would be if they were paying that in instalments at the higher price. But, you’ve got the money in the bank now. If you’ve got clients that fit the profile that can pay upfront, then it might well suit both you and them.

If your customers have been with you for a while, it is likely they can anticipate a price increase. Fitness professionals approaching price raises with attention and communicating the change successfully will likely not risk the customer relationship.

For more information on Gymcatch and how it can help your yoga, pilates, dance or personal training business. Get in contact to book a demo or start a free month.

May 03
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3 step guide to cutting costs for your fitness business

By Fitness business management archives and news, Gym and studios, HIIT and group, Pilates, Yoga

As a fitness or wellness professional, you’re probably already feeling the squeeze of rising costs and the impacts this will have on your business. Looking at your financial health and planning for the months ahead will prove an invaluable exercise.

And although there are some critical costs or expenses that can’t be avoided, there are others that can easily be reduced and get you to start saving money, fast.

We wanted to share a guide that might help you save money and get your business into better financial health by cutting common costs or expenses without jeopardizing your business’ potential to grow. This isn’t about cutting corners – this is about making sure that every penny you spend is well spent. Here’s a practical guide to cutting costs and improving business in three As.

1. Audit

What are you spending, on what and why? Are there alternatives to any item of expenditure, are there items that you can eradicate by changing your internal processes?  On revenue, what are your attendance and cancellation rates, and how are your products and services performing?

Write down every process or cost associated with your business. Don’t restrict yourself to the obvious things. This is every expense, policy process. Think about cancellation policies, waitlist, communications, marketing, the operations of your business, the time you spend on different elements, your training and development. This is a deep dive into everything in your professional life.

Break down every detail of your business, no matter how small or no matter how long that expense has been in your business. Take nothing for granted and don’t pass off small costs. The accumulation of marginal gains goes straight to your bottom line.

2. Analyse

What are the little changes you can make to improve your profitability? These might all be small changes individually, but when you add them up, they can really make a difference.

The SCAMPER method will help you find the best and most innovative solution. SCAMPER is the acronym for (substitute, combine, adapt, modify, put, eliminate and reverse) and encourages you to improve existing processes.

Take your list of expenses and process and say for each of those and apply the SCAMPER options to each of them. Is there a substitute, can you adapt or modify it?

Is there something you use but you could use something less expensive? Do you use something which doesn’t actually pay for itself? Are you doing work that you could push back on your clients?

This table gives you an example of how to analyse the operations of your business:

3. Action

Now that you have worked out what savings you can make, is time to get stuck in with planning and work out how you will operationally manage your business so that your costs remain low, you reinvest where you need to, and simultaneously your efficiency runs high.

See this as a new opportunity to reinvent some of the things you do and bring added value to your customers. By connecting with your most loyal customers, they will be feeding you tons of great insight. Use this information to improve the way you communicate with your audience to truly connect with them and grow your community. Adding value will help you figure your niche and stay one step ahead of everyone else.

 

These are our top 5 tips for creating value for your customers:

  1. Make it easy for your customers to book and pay. Everyone dislikes a painful buying experience. Make this easy for them, and yourself and automate this. They will love getting notified and being able to have control over their class or appointment booking schedule.
  2. Leverage the power of customer testimonials. Make sure you reward your loyal few and fill their inboxes with discount codes and other incentives they can use to encourage them to invite friends and family.
  3. Make sure your customers hear from you, and often. Staying top of mind is an artform and you want to make sure your name pops to mind even at the dinner party. Give them access to free resources such as healthy tips guides, helpful facts and reminders, or an inspirational story.
  4. Create a VIP room. You can use Facebook to bring your most loyal customers together in a place where they can feel inspired and motivated, and hear the most up to date news from you. Add them to a priority list in your booking system too so that they get access to booking ahead of anyone else and can secure their spot!
  5. Do what you love. When you do the things you love you become more productive and motivated. Automating and delegating some of the boring admin tasks with software will enable you to do more of what you love and gain more time to engage more with your customers.

 

Once you have audited your expenses or costs and know the actions you need to take to make some savings, you’ll want to make sure your booking and customer management software is affordable and easy to use for you and your customers. That’s where Gymcatch can help you, get in contact with us today.

Apr 25
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Handling late cancellations for your fitness business

By Fitness business management archives and news, Gym and studios

In the fitness industry, last-minute cancellations are an unfortunate fact of life.  Therefore, it’s important that you not only factor cancellations into your budgeting and planning, but actively take steps to minimise the likelihood of last-minute no-shows.

However, the issue of cancellations delves beyond mere revenue loss. It involves proper communication with your members or clients, making it one of the most crucial yet sensitive aspects to address. At its core, this isn’t just about accounting; it’s also rooted in customer service, reflecting your business culture, values, and operational effectiveness.

We’ve all encountered scenarios like this: Rise at 5 AM, hastily dress, and arrive just in time for a 6 AM client session. As you check your emails a few minutes ahead, you discover an email from your 6 AM client, announcing their cancellation at 5:40 AM. A frustrating start to the day, right?

That’s why safeguarding yourself and your business through a well-defined policy is imperative. Now, depending on your business type—be it classes, semi-private training, or one-on-one sessions—variations in cancellation policies can be substantial. For personal training clients, a 24-hour cancellation notice, transmitted in writing from the client to the studio owner or trainer, often proves effective. Failure to provide a notice within 24 hours results in a charge—simple and direct.

In class settings, the spectrum widens. Some businesses allow cancellations within a window of 4 to 10 hours before the class without penalties. Exceeding this time frame could incur a minor fee ($5-$20), depending on industry norms. If cancellations extend beyond the permissible limit, several fitness enterprises impose a stringent “no-show” policy, billing participants $15-$30, or even more.

Though policies vary, establishing a cancellation policy is vital. Resist the temptation to be overly accommodating, especially when clients attempt to evade charges.

Handling late cancellations for your fitness business

Josh Leve, the founder & CEO of the Fitness Business Association (FBA) and SUCCEED! conducted research within the Fitness Business Association (FBA) member base and engaged with diverse fitness businesses to outline four strategies for discussing cancellations with clients or class participants.

The research concluded that fitness business owners should promptly integrate the below strategies when it comes to cancellation policies:

  • Set clear expectations: Clearly communicate your policy in every email communication, ensuring no ambiguity. By eliminating confusion about the policy, you preempt potential questions or challenges.
  • Emphasize professional integrity: Convey that the cancellation policy protects not only your time but also that of instructors. Stress that subjective judgment on cancellations would compromise professional integrity, promoting consistency.
  • Be transparent in communication: Provide clients with a concise explanation, framed in a courteous tone. Explain that the 24-hour cancellation policy safeguards your time, clarifying that uniform application ensures fairness and professionalism.
  • Provide flexible rescheduling: Display understanding and flexibility by allowing clients to reschedule canceled sessions within the week. This approach showcases client-centricity while maintaining business integrity.These examples reveal the sensitive nature of the topic. The goal is to avoid embarrassing clients and ensure private resolution of cancellation matters. Conversations of this nature should always remain confidential.

Remember, whether you operate from your home, a studio, or a gym, as a business owner, protecting your enterprise is vital. It’s never too late to implement a cancellation policy. If last-minute cancellations plague your business, it’s time to adopt a cancellation policy and safeguard your earnings. 

Cancellation strategies for your fitness business with automation

The truth is, last-minute cancellations and no-shows are the true challenges. These not only impact your revenue but also hinder the opportunity to fill vacant slots with new attendees.

Cancellations and no-shows may be beyond your control, but their effect on your business and morale is undeniable. Two core strategies can help:

  1. Encourage responsible behavior: Guide your clients to adhere to responsible scheduling and timely cancellations, reducing no-shows and cancellations.
  2. Mitigate financial risk: Protect your business from cancellations through upfront payment at booking and a well-structured cancellation policy.

Research demonstrates that businesses adopting upfront payment experience 40% fewer cancellations. Human psychology dictates that once payment is made, commitment increases. Despite potential concerns about card fees or admin tasks, the benefits far outweigh the drawbacks.

Consider automating tasks through booking software to enhance efficiency and reduce no-shows. Embrace proactive measures to diminish no-shows effectively.

Automating waitlists and refunds streamlines the process and promotes responsible behavior. While cancellations can’t be eradicated, clients adhering to a straightforward cancellation process enhance the odds of minimizing financial loss.

A comprehensive cancellation policy is a necessity for any business. Tailor your policy to your business’s nature and location. Ensure clients comprehend your cancellation and refund policies by incorporating them into the sign-up process, fostering understanding and commitment.

In the dynamic landscape of fitness, cancellations are a challenge, but not an insurmountable one. By embracing strategies to incentivize responsible behavior and adopting a robust cancellation policy, you pave the way for a smoother business journey. Don’t be apprehensive about setting firm terms—stringent policies underscore the value of your offerings, making clients appreciate the privilege of participation.

Integrating a cancellation policy is never too late. Streamline your operations and safeguard your business with Gymcatch’s online booking software and management system, customizing cancellation policies to match your business needs. Embrace these strategies, stay proactive, and keep cancellations from dimming your business’s shine.

Apr 25
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How to thrive as a personal trainer: What’s your niche?

By Fitness business management archives and news, Gym and studios

How do you ensure your job as a personal trainer is benefitting your clients and is highly rewarding for you, too? Here, FitPro, the largest organisation in the UK for fitness professionals, dives deep into how you can thrive – and not just survive – as a personal trainer.

Personal training is a career of early starts and late finishes. Let’s face it: it’s not just a job, it’s a lifestyle. It’s not unheard of for 50 hours spent at the gym to translate into 25 hours of actual personal training – there are often gaps between clients, even if you’re a whizz with the scheduling.

However, a savvy personal trainer will use this time well, getting the admin and client programming done and performing their own workouts. After all, personal training is a strenuous business. PTs must be robust and comfortable being on their feet all day, providing demonstrations of technique, which requires a lot of practice. Not to mention being sociable and energetic all day!

To be a successful personal trainer, you need to gain the right qualifications. Most courses begin with a Gym Instructor (Level 2) qualification, which gives you the basics, before moving on to the Personal Trainer (Level 3) qualification to upgrade your knowledge and coaching skills so you can work with people on a one-to-one basis. There are also specialist qualifications, some of which we will mention here. You also need to be insured, which is a legal requirement for a personal trainer.

So, let’s discover which type of personal trainer you are and how you can thrive in your chosen specialism.

There are many niches to explore as a personal trainer. If you can discern early on what type of coach you’d like to be – for example, working with special populations, athletes or aspiring beach bodies – you can concentrate on building a strong business model with specific skillsets gained through qualifications, plus a solid understanding of the area you’d like to work in. Let’s take a look at a few of those areas here and how you can thrive in them:

1. Special populations

Special populations are diverse. You may choose to work with pre- or postnatal women to facilitate a healthy birth, pregnancy and start to motherhood, or you may work with children to encourage a lifelong love of exercise. Perhaps providing disabled people with training opportunities that support a healthy life is what moves you, or you may choose to work with the ageing population, helping elderly people to enjoy activity in their later years and reap the benefits it brings. Alternatively, you may wish to support those who have been ill or injured, working on a referral basis with other professionals to help clients return to doing things they enjoy. Each avenue offers unique challenges for you.

To thrive as a special population’s personal trainer, you should:

  • meet your client where they are – at their current level of ability – while planning progressive, smart training programmes to aid their development
  • build trust – being patient, a great communicator and having the ability to inspire will help you to build trust with your client
  • know your onions when it comes to your client’s specialist area. Do your homework – but don’t overstep the mark. Refer back to other professionals if you need to
  • build a support network around yourself – having other health professionals you trust and can refer out to gives your client a wider scope of treatments and solutions.

Useful qualifications for a personal trainer working with special populations include Level 3 Exercise Referral; FAI; ViPR Active Ageing; ViPR Kids; and Pre- and Postnatal.

2. Sports specific

Whether you work with elite, semi-professional or recreational athletes, as a sports-specific PT you will be tasked with finding the margins that help make the difference between winning and losing. You’ll need to work well with other team members, such as coaches, managers and physios, to collectively create the ultimate grounding for success.

To thrive as a sports-specific PT, you should:

  • support your client to fulfil their athletic potential, strengthening movement patterns and energy systems that are particular to the sport and athlete
  • be able to work in conjunction with other professionals to create a team around the athlete
  • perform a lot of research into the specific sport you will be coaching athletes for, along with its movement and energy requirements
  • remain up to date with the latest scientific research
  • learn the skill of planning training blocks to work with the sporting calendar and competition needs
  • build trust and rapport with your athlete to create a successful programme.

Useful qualifications for a sports-specific personal trainer include strength and conditioning courses; Olympic weightlifting courses; and SAQ courses.

3. Body transformation

The primary goal of a body transformation PT is to help their clients look better. However, achieving aesthetic goals also increases people’s confidence, self-esteem and self-worth, as well as improves fitness and health. Achieving a weight-loss goal may also help a client to feel mentally stronger and improve classic health markers, such as the risk of heart problems and diabetes.

Once clients achieve their targets, body transformation coaches can progress their clients’ achievements further, for example, building and sculpting muscle or reducing body fat.

To thrive as a body transformation PT, you should:

  • understand muscle anatomy, and how to isolate and train target groups in a variety of different ways
  • understand metabolism and how to provide clients with the best nutrition plans to achieve the transformation
  • help and support clients to change their behaviours so they can make long-term, sustainable changes
  • be brilliant at motivation, to enable clients to remain engaged with their programme
  • be able to market yourself in a visual way to demonstrate the outcomes your programmes can achieve.

Useful qualifications for a body transformation PT include nutrition courses; behaviour change courses; and weight management courses.

4. Health and performance

Working as a health and performance personal trainer is great for those who want to help improve their clients’ health and fitness, feel stronger and fitter, move better and enjoy a more active lifestyle (often without pain or discomfort) – from playing with the grandkids to getting outside for long hikes and everything in between. Health and performance PTs will also work with clients who are recovering from injury or illness and feel they need some extra help to get them to where they want to be.

To thrive as a health and performance PT, you should:

  • understand human movement and, therefore, be able to identify and address movements and systems that require improving
  • be able to progress and regress exercises in creative ways to suit the needs of each individual client – one size does not fit all – finding bespoke ways to help clients overcome their barriers with confidence
  • bring a fun element to your functional training
  • be able to communicate with clients honestly and clearly, explaining the complexities of the human body in a way a client can understand.

Useful qualifications for an HPC include Biomechanics Method; Pain-Free Movement Specialist; ViPR LMT1 and 2.

Whatever your choice of specialism as a PT, it’s important to keep moving forward, adding to your skillset and reviewing your knowledge. Read more about FitPro’s courses here.

 

 

 

 

Apr 25
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Personal trainer

Switching to Gymcatch: some answers to common questions

By Fitness business management archives and news

Switching to Gymcatch is super easy for both; you and your customers. We have helped many fitness professionals make the switch with ease so that they can do more of what they love. Here are some of the most common questions we get asked. 

I don’t want to pay for two systems at once. When do I start paying?

Gymcatch is free for the first month so you have a full month to transition from your old system. If you need longer to transition, just speak to our team who will be able to help you. We don’t want you to be paying until you’re ready!

Is it easy to move my clients over to Gymcatch?

Yes we make it easy for you to import your client base, to create accounts for your clients and for clients to create their own accounts and find you on Gymcatch.  Switching to Gymatch is super easy, there are step by step guides for whichever route you want to use.

Do you have support?

Yes we have live support during office hours and you can book an appointment with our team at any time.

If clients have pre-paid on my old system, can this be reflected in Gymcatch?

Yes, if you have clients who have bought memberships or blocks (or any other product) from you, you can add the equivalent product to their account on Gymcatch. Then when they log in, they’ll see that service there.

How long does it take to set up my Gymcatch account?

Setting up on Gymcatch can take as little as few minutes depending on how the complexity of your business model. If you have a busy schedule and lots of different pricing structures it will take a little longer but even the most complex businesses should be up and running in an hour or so. And if there’s anything you’re struggling with we have set guides for all our features, and a support team ready to take your questions.

How can Gymcatch do what I need for so much less than my old system?

We’ve got a different business model to many of our competitors. We’re priced so that basically any independent fitness and wellness business can afford to use us. Please visit gymcatch.com/pricing for pricing information.

We would rather have more customers paying less whereas more expensive systems concentrate on serving a smaller number of businesses who can pay more.

We don’t compromise on core functionality though. So you get native mobile apps and all the core features an independent fitness and wellness business needs.

But what we don’t offer are features that only a small percentage of our customers will use. But for the core features for you and your clients that has everything you need – we’ve got it covered.

So our pricing isn’t a catch with either an inferior service or hidden charges down the road, we just want to keep our prices low and serve a bigger part of the industry.

What if I decide Gymcatch isn’t for me?

First of all we’d recommend giving it time. We don’t necessarily do everything exactly as you are used to and exactly like your previous system does. Sometimes we find that clients don’t realise just how much functionality Gymcatch has when they can’t see it straight away. So check our feature demos and with our support team who can help.

If after all, though, you decided Gymcatch isn’t the right fit for you, then you can cancel any time. There’s no tie-in or minimum contract left.

Ready to switch? Let us help you run your business! Gymcatch is free for the first month so you can test all its features and functionality. Start saving time, money and increase your revenue!

If you want to start saving time, money and increase your revenue check out our fitness and wellness booking software for more information.