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Simon Rae

Dance studio advertising: How to draw in more clients

By Dance, Fitness Marketing & Social Archives & News

You have a beautiful dancing studio, and your primary concern is how to attract a substantial client’s base. Running a successful studio requires excellent work since the competition is tight, and you are not only competing with other dance studio owners but also with every other fitness and leisure ventures in your area. Here are dance studio advertising ideas that could be helpful.

Use Social Media

In this digital era, people spend most of their time on several social media platforms. You can use the platforms to make people aware of your schedules, special classes, and to provide other relevant information. Note that social media management is an art that requires great mastery to bring out business success. First, determine your target groups to decide the platforms you need to use. For the younger generation, use Instagram, but Facebook is a popular option for their parents. To reach millennials, use YouTube, Instagram, Facebook, or twitter.

The key here is consistency and ensure that your platforms are always active in providing consistent information about your brand. Update your pages with the latest news to entice returning visitors. Also, share high-quality photos of your studio sessions, clear audio, and stable visuals and share promotional links on your platforms.

Plan an Open House

Introduce your business to the world by allowing your potential customers to walk into your studio and meet people behind studio dances. Let them gauge what you have to offer and see the spaces they will be dancing from. Interact with them by answering their questions, offering demonstrations, performances, and easy lessons.

Keep in mind that fostering a human connection is one of the most important marketing ideas for dance studios. Run open house sessions and allow your current students to bring along their friends and family for a fun dancing time together. It is a great chance to encourage enrollment by offering discounts and gifts for already registered students.

Uphold Email Marketing

Sending direct mails is a compelling way to deliver relevant information and reminders to your clients as you attract other potential customers. However, you need to come up with great mail strategies to ensure that you provide informative content to avoid spam. You can resend the mail to those who didn’t open it or send reminders to those who missed out.

Keep the message short and clear with attractive email design and include your brand logo. Also, ensure that you include a call to action to advertise a new class session, to attend an event, register or get more information.

Use Print Media

You may be relying heavily on digital marketing methods, but you still need some traditional techniques. Give flyers to your clients, both new and existing, and encourage them to share with their friends. Post some around town, and take others to areas where your potential clients hang out. Ask a few local shops if you can leave some flyers or brochures there and display others on supermarket community boards. You can also extend to the local newspaper to increase the coverage.

Offer Discounts and Promotions

It’s evident that people like getting free hampers; thus, the main dance studio advertising idea is giving out discounts. Give your clients a certain percentage off a given number of lessons such that they won’t pay the whole amount or give them a free experience. Make sure that you impress everyone since anyone who walks through your door is a potential client.

During registrations, offer free give away items or an incentive on the registration fee to those who pay the whole amount. Come up with referral codes for your existing customers so that they can get a discount when referring their friends. You can also take advantage of the school holidays and hold a promotional event to attract new students.

Develop a Website

Think about those potential customers who may be searching for new dance studios on the internet. If you have a good website for your studio, the chances are that your target clients will reach you easily. You should, therefore, come up with a website to do your marketing and utilise search engine optimisation to generate substantial traffic. Create web integration and ensure that your searchers have a seamless experience on the site. Include your location, type of instructor offered, studio name, and contacts to convince your potential customers that you stand out in this venture, and they will be a click away.

If this sounds all like a lot of work, set up a Gymcatch account and we can get web page live for you which can be shared across various platforms.

Participate in Dance Competitions

Do you want to show the world that you offer the best dance classes? Take advantage of the dance competitions that may be happening around and showcase your potential to target customers. Ensure that your established dancers are on top of their game and develop winning routines in both group and solo events.

Give your team beautiful attires which clearly show your logo, dance name, and location. Ask your other dancers to invite their friends to watch the rehearsals and competitions. You can also opt for free dance performances, which will attract large crowds’ attention.

Visit Schools

Schools have a lot of potential customers; thus, establish a relationship with the tutors in schools, daycare centres, and youth centres by making them aware of your studio. Request them to inform their friends and parents about your venture. Give them some leaflets or brochures of your services, location, and contacts to help spread the word.

You can also teach some dance styles, if possible, to entice them and make them want to be your next clients. Ask the school administration if they hold dance competitions where you can showcase your talents and leave them with your studio contacts.

Team up with Local Businesses

Visit other companies around you that relate to your venture to reach out to an extensive customer base. They could be athletic clothing shops, dance supply shops, and dance shoe stores. Ask them to post your flyers at their store and post theirs at your studio for mutual benefits.
Team up with them to hold joint promotions where you can reach more potential clients. Don’t be afraid to partner with those that are not complementary like restaurants; ask them to hang a poster during peak seasons.

The demand for great dance classes is high, and the above tips will help you market your studio, making it attractive. However, you need to dedicate your time and effort to pull new customers into your studio and help them stay forever by providing the best experiences for all ages. Create an environment where various types of individuals can learn and grow by ensuring that your entertainment type suits your target demographic.

To push your dance studio business even further check out Gymcatch features.

Fitness centre business plan: Push your business to the next level

By Fitness Marketing & Social Archives & News

If you are looking for funding for your fitness studio from financial institutions, individual lenders, or established investors, then having a solid business plan is essential. A business plan is a fundamental document that sets out the goals of an organisation, available resources, and how specified objectives should be achieved. The document also highlights various strategies employed to achieve business objectives and the timeline within which they should be met. If you have intentions to push your fitness centre to the next level, you must understand the various components that will define your business plan. This article captures details of everything that you should know when drafting a business plan.

Defining a Business Plan

A business plan is defined as a formal document that acts as the roadmap for an organisation. Fundamentally, a business plan shows how your company operates, its success path, and predictions on the future of the business. In most cases, a business plan will comprise of the following elements:

  • Company description
  • Executive summary
  • Products and services
  • Financing
  • Market analysis
  • Organisational structure and staffing
  • Marketing plan

Benefits of Having a Business Plan for Fitness Studio

Essentially, there is no problem working without a business plan. However, for a fitness studio, with a business plan, you stand an opportunity to leverage the benefits that come with such a plan. Here is an overview of some of the benefits of working with a fitness centre business plan.

1. Awards

While this might not be the most sought-after benefit of a business plan, entrepreneurial awards have become quite popular across the globe. Such awards include investment capital, grants, and mentorships. Whether you are awarded for being the best entrepreneur or the best innovation, you will need a business plan as part of the requirements in the application process.

2. Planning

Having the clarity of ideas for your fitness centre put in writing is one of the key advantages of having a business plan. The plan helps you to understand the scope of operation of your gym as well as knowing the resources and workforce you need to keep your business on the move. This will also help you in your gym brand future expansion plans. You can refer to your written plan each time you want to make progress to your fitness centre.

3. Draft of Ideas

When planning to improve your fitness and gym services, you are likely to have a pool of ideas. This is why you need a business plan, which enables you to have rough drafts of all your ideas under one document. With these rough drafts, you can manage to identify the ideas with the highest likelihood of success.

4. Enhanced Research

A fitness centre business plan outlines the essential factors necessary for the success of the business. These factors include the source of funding, market analysis, resources needed, cost of facilities, and the existing market competitors. A business plan enables you to run effective research on these factors, giving you informed insights on the best approaches to adopt for the success of your fitness centre.

Elements of a Business Plan for Fitness Studio

This guide gives an overview of some of the fundamental features of a business plan.

Company Description

This element of the business plan highlights why you have chosen to be in the business of fitness, and the solutions the company offers to its clients. The company description of your fitness centre will include the organisation’s history, core values, objectives, and strengths. If you are new in the fitness industry, then you might want to address your professional achievements in this section.

Executive Summary

The executive summary is the initial thing that readers of your business plan interact with before perusing through the entire document. An executive summary is basically a brief overview of your fitness centre business plan. It must be brief and concise, outlining a description of your business, market needs for the fitness industry, and how your gym will address those needs. The fitness studio’s mission statement is also highlighted here. When writing this section, you must have the reader in mind. Avoid using fitness jargon here, unless you are giving definitions for used terms.

The essence of the Executive Summary section is to outline every element captured throughout the business plan that will be sufficient to create an appealing first impression. Other elements to indicate in your Executive Summary may include the following:

  • Description of your fitness centre.
  • A brief outline of your company’s history, location, staff, and organisation structure.
  • Fitness services and related products offered by your fitness centre.
  • Financial goals achieved by your business.
  • Financial projections for the next three to five years.
  • Goals that your fitness studio intends to achieve and the resources needed to achieve them.
  • Future growth plans for your business.

Market Analysis

The market analysis section highlights the research of key elements that contribute to the success of your fitness centre. These factors include your competition, market, and industry.


Your fitness centre operates in an environment controlled by other fitness players. It is essential to highlight who your competitors are and how your business stands out from the competition. How are your products and services different from those offered by your competitors? How do you intend to leverage the predicted growth in the industry against the increasing number of fitness service providers?


This section is also to address the fitness studio’s target market. How will your business meet the needs of the growing demand in the expanding fitness industry? Is your company offering solutions to your local market? If you are using Facebook to market your fitness centre, how are the Facebook Audiences Insights playing along?


Your business plan must address the industry within which your fitness studio is operating, as well as show demand for your business in line with the industry’s characteristics.

Products and Services

This section of your fitness centre business plan is where you indicate the services and products that your business is selling to its clients. Here you can talk about your membership plans, personal training, yoga training, pilates training sessions, and other gym services. You can also address your courses, packages, and offers.


The financing section comes towards the end of the business plan. However, if you are looking for funds to start or expand your fitness studio, then this is one of the most critical sections of the document. You will need to capture your documents that show your financial status as a fitness centre, including balance sheets, cash flow statements, income statements, and cost analysis. In this section is where you also address your financial projections for the next three to five years. This section enables financiers to have a snapshot of financial goals that your fitness centre intends to achieve.

Organisational Structure and Workforce

This section shows how people involved in your fitness studio are organised, including shareholders, stakeholders, managers, directors, and the subordinate staff. You will also need to indicate the type of employees your business will be hiring to enhance your expansion and their designated roles towards the success of your fitness studio.

Marketing Plan

This is a critical section. It addresses how you intend to get your brand to the target market. You will be increasing your brand visibility through your marketing plan. The only way customers will come to you is when they know where you are and what you do. In this section, you will indicate all the traditional and modern marketing methods your fitness centre will adopt to reach out to potential customers. Market experts recommend a highlight of the following elements in your market plan:

  1. Product – These are the items your fitness centre sells to its clients, including memberships, classes, personal training sessions, and other courses.
  2. Place – Your business will only attract more customers if more people know where you are situated. This aspect of the marketing plan captures details of the location of your fitness centre. This also involves highlighting how you will create an online presence for your business.
  3. Promotion – You will need various marketing strategies to attract online and physical traffic to your fitness centre. These strategies should be well outlined in your marketing plan.
  4. Price – The cost of the services and products featured in your fitness studio must be clear to your customers. Make your prices available for the various fitness packages in your fitness centre. This is the best way to beat the competition in the industry.


This is typically the final section of a business plan. The appendix captures the essential documents and data that support your business plan. Such documents include and are not limited to the following:

  • Permits and lease documents for your fitness centre.
  • Market research reports.
  • Your CVs and resumes, as well as those of your staff and trainers.
  • Credit reports.
  • Business contracts and agreements with your fitness clients or vendors.
  • Licenses that support your fitness business.
  • Contact details for advisors, accountants, attorneys, and other third parties.
  • Graphs, charts, and tables that support information captured in other sections of your fitness centre business plan.
  • Product packaging samples and illustrations of services offered by your fitness studio.

Beat Your Competition

A mix of the right tools and a competitive business plan are key determinants in the success of your fitness centre. If you are looking for the right tools to manage your fitness centre, connect with your customers, and facilitate bookings or payments, then Gymcatch is your ideal partner.

How to get personal training clients fast

By Fitness Marketing & Social Archives & News

There is no secret formula for recruiting more personalised training customers for your company, but you might be more successful with a versatile approach. In other terms, a range of techniques is likely to function better than using only a single or two approaches. Here are some ways of how to get personal training clients fast:

1. Have a Positive Attitude

The primary step in attracting more clients to personal training is to develop the right attitude. It might sound cheap, but it is the best method in case you want to make the most of your business!

In case you do not believe us, picture something you want to buy. If you had planned to visit a shop and communicate with a sales consultant who somehow seemed indifferent or hateful, you would feel awkward during the transaction process if you weren’t completely discouraged.

However, in regards to personal training, your customers don’t just buy you a product. They pay to spend some time with somebody who motivates and inspires them and guides them to achieve their fitness objectives.

Meaning that a horrible attitude is likely to cost you your potential customers, rather than postponing some of them. When the competitive market is high because of the large amount of PT out there, you should be at the top of the game!

In any case, working as a private trainer is a career-focused on communication, so you ought to enjoy working together with others. You must be friendly and amicable and do your best to be courteous to potential customers. We are not saying it is easy to smile at work every day, but it will surely assist when it comes to learning how to get more personalized training clients.

Trust is also essential because it looks and stands out authentically. You need to make sure that your facial jargons fit the conversation you have with the gym members, or you risk appearing insincere.

2. Build a Good Rapport

Buying from persons and in a business where you effectively sell ‘yourself’ and your skills, the ability to build a relationship is invaluable.

Building a good relationship as you get closer to a potential customer is a must. Thus hitting them right away with your sales pitch is the wrong way. When enrolling customers from the gymnasium floor, you naturally have to act.

3. Start Blogging and Email Marketing

It’s great to try if you’re a personal trainer looking for more clients to turn to email and content marketing.

It might sound strange if you are not familiar with any of these things or if you use digital media to promote yourself in general, but fear not! It is not as complex as it echoes.

To provide you with a sample of what is meant by email and content marketing, let’s begin with the “content” section. It is also called blogging and it is a very effective (and quite fun) technique to market your services like a PT.

The blog is not only incredibly well designed (beautiful and simple), it is also optimised for search engines. The posts focus on keywords like “lose abdominal fat” and “cure hip, knee, and low back pain” and exciting topics that prospective customers need to hear about.

When it comes to topics to focus your content on, the keywords related to physical fitness are endless. You can combine a good combination of personal training themes with exercise guides etc. to drive traffic (and leads) to your site.

4. Create Your Business Niche

Choosing a speciality is a smart career change in regards to getting clients as a personal trainer.

Think of it this way; For instance, if you’re in search of advice on strength training, you don’t want to train with any personal instructor. You want information from a conditioning and strength coach, who is an expert in his field.

Fortunately for you, a large number of personal training customers are actively seeking expert guidance in their selected training speciality. They are looking for a unique and particular type of coach, that can train them in the preferred direction and give them something that their average private trainer cannot offer.

Choosing a specific target market will not only set you apart from the many personal trainers who qualify every day in the UK (allowing customers to easily find you), it will also be much easier to find customers in your gymnasium.

As soon as you have a specific audience in mind, you know the direction to look. For instance, if you be eligible as a conditioning and strength coach after getting your PT scores, then you know the free weights sector is a nice place to socialise between the sessions.

A target market also enables you to create a client base that matches your existing traits and skills and can offer real value in the sessions. It will help you retain clients since they will not ever tire of the services you offer. Especially, if you are familiar with how to offer them with valued sessions tailored to your training objectives.

There is no intent not to place yourself in a spot where you are one of the few coaches who can assist them in their favourite area of ​​physical activity, as this will do wonders to help you get passionate about your speciality in consistent paying clients.

5. Follow-up with Prospective Clients

Because somebody is genuinely concerned with improving their health doesn’t mean they can’t be diverted from actively reaching this goal. Frequently this has to do with the point that it is hard to acquire the enthusiasm to start (it is something that needs physical action).

In regards to learning how to acquire clients for in-person training, an efficient method is to contact those who have shown some interest in the services you offer. We know this may seem overwhelming, but do not worry; It is a recognised sales method and is used every day by companies around the world. You will probably be amazed at how many people want to know more about how you can assist them and eventually sign up with you!

It is important to remember that tracking does not require direct sales and can be indirect in some circumstances. It is more of a friendly reminder that you are still there in case they want to go ahead and show that you don’t sell much (which is unpleasant in this business).

What assists the follow-up process with prospects is whether your first meeting with them made an attractive, positive, and lasting impression. This means that you have already built up some confidence with them and are much not likely to suspect that you are trying to vend your services.

The way you may follow your clients up is to greet them when they enter the gym or approach them on the gymnasium floor and ask how they are doing. The secret to undertaking this efficiently is to keep things indirect!

All you have to do is consult with them each week and have a natural conversation on how their training is going, etc. So that they are conscious of your existence in the gym and take it into account subconsciously in case they ever choose they need to start the PT sessions.

6. Business Cards

One of the best way to get clients as a personal trainer is the usage of business cards. We recognise what you think, and what other Personal Trainers who have operated in the industry for a while may have said to you.

We are here to inform you that this is not true in case you implement the correct method, and we can say this because we have a lot of experience in this business! We recognise from experience that corporate cards may be a great approach to increase your customer base as a PT, and fortunately, it is not the “spray and prays” method where you randomly deliver them.

7. Write Articles for Exercise Websites or Local Magazines

As a fitness expert, you have a lot of information that customers will find fascinating. Donating articles to fitness websites or local magazines may position you like a true fitness specialist. If you stay in a small city, your local newsprint might even be attracted to writing a “Ask the Fitness Expert” column that answers readers’ questions.

8. Communicate with Customers Through Facebook

The PT Development Center commends Facebook as a means to develop your company. They support writing a simple guide of the day and inviting persons to ask queries about fitness or health.

9. Give a free trial period

Advertise a week-long free trial and ensure those who register, have a wonderful experience. Some individuals may be interested in getting a PT, but they wonder if it’s worth the cost and time. This is the chance for them to test, and also to show your way of helping them.

10. Cultivate a Working Rapport with Health Workers

If clients have wounds or medical problems that require a chiropractor or the attention of a sports physician, connect them with the appropriate expert. Then ask your healthcare provider to help you to come up with an exercise program. This working rapport gives you reliability while assisting to protect the health of the clients.

11. Post Endorsements on Your Site

People looking for a personal trainer want to know the kind of experience others had with your services. If you know that your customers are happy with your services, request them to give a testimonial to put on your site. Such commentaries carry lots of weight.

Finally, these tips will get you on track, however, you can also get great tips from online groups. Consider joining personal fitness forums or fitness groups on LinkedIn so you can discover what techniques have functioned for others. You can expand your customer base with diligent efforts.

Now you’re armed with all this knowledge, don’t forget to check out our easy to use personal trainer management software.

Dance studio business plan: Push your business to the next level

By Dance, Fitness Marketing & Social Archives & News

Running a dance studio calls for a lot from you. Not only do you need to have a knack for dancing but also for business. Considerable capital is also required as well as a keen attention to detail.

However, the process doesn’t have to be as overwhelming if you reach out to Gymcatch.

Ideas on How to Push your Dance Studio to the Next Level

When running a dance studio, there are many tasks that require your time and effort in order to attain success. They include managing your customer relationships, coordinating payments and billings as well as running custom bookings and register information.

You need to have more than just a passion for dance in order for your business to thrive.

There are some ideas and suggestions that you should keep in mind in order to be a successful dance studio owner. They include the following:

First Become an Apprentice

The surest way of learning how to become an established business owner is by learning the trade through an expert. By observing how the industry works, you’ll be able to observe finer details that you can adopt in your own venture.

Getting such hands-on experience enlightens you on technical aspects that can help grow your business.

It also ensures that you are not completely clueless when you get to run your business. The transition of pushing your business from one level to the next will be much easier.

Create a Name for Yourself

Having a reputation that precedes you really helps in boosting the growth of your dance studio. By occasionally performing in the dance studio, you will prove that you are also a student of the art. Your clients will relate more and notice that you are not just in the business for profit.

Generate Extra Income

You should get out of your comfort zone of only holding dance classes at your studio. How about you organize fun events where new hires get to interact through dance? Getting creative will allow you to generate extra income and grow your business.

Hire Qualified and Trustworthy People

No matter how much you love your studio, it will be difficult for you to perform all the tasks on your own. Hiring people that are nearly as invested as you are in your studio operations will be necessary. Your staff can either make or break your studio which requires you to be careful.

Do Not Forget to Network

Rather than solely spending all your hours in the dance studio, you can go out there and network. By joining groups comprising of other dance studio owners, you will be exposed to many more profitable ideas. It’s also a good way of having people on your speed dial to call on for advice.

How to Develop a Dance Studio Business Plan Designed for Success

Developing a perfect business plan will require you to tap into the knowledge you’ve gathered as an apprentice or observer. A formal business plan of your dance studio will be an important counterpart to your passion for dancing. The scheme of the business plan will involve elements such as:

Vision and Mission Statements

Outlining the core objectives and values of your dance studio set the focus for the entire business plan. Identifying the ‘why’ behind your dance studio helps in keeping you on track with your short-term and long-term goals.

Business Description

The business description expounds on what your dance studio has to offer students and the community at large. The best way to drive the message home is by explaining the qualities that set your dance studio apart from the rest.

Market Survey

You should be well aware of the type of customers your dance studio will serve. Are you targeting couples, adults, teenagers or kids? Extensive research should be done on your target audience. That way, you can develop effective marketing strategies to grow your business.

A well-written business plan will include a competitive analysis of the target market. Which is critical in ensuring your studio stands out from its competitors. Other questions that may assist you in analyzing the target market include:

· How many studios are competing against you for students?

· Which strategies are your competitors successfully implementing?

· Which challenges will you encounter in reaching your target market?

Business Management

A clear layout of the respective authorities in charge of your dance studio is important. Which should preferably be done in a flow chart describing the duties and responsibilities of each employee.

It’s also important to disclose the type of business your dance studio will be. Will it be a partnership, limited liability company (LLC) or another type of business structure? The structure of your business may affect the paperwork you ought to file in registering your business.

Products and Services

You should be able to elaborate on the products and services that your dance studio will offer.

What are the different types of classes that you will offer? Will you host any special events? Be specific about the aspects of your dance studio curriculum.


Running a dance studio requires you to set aside a certain amount of money to get started and maintain the business.

Consider the various costs that will be involved such as your employees’ payroll and advertising or marketing campaigns.

You will also need to disclose the structure through which you plan to charge your students.

Will there be an annual registration fee on top of what each student pays per class? How much will you charge each ticket for special events that you host?

Marketing Strategy

The marketing strategy outlines how your business will find new customers and increase sales. Potential investors are usually interested in analyzing the marketing strategy of your business.

You can adopt the 4Ps concept which entails your product, promotion, price and place.

When writing the marketing strategy section of your dance studio business plan, you should strive to make it relevant.

There are certain things can help you in developing a plan and breaking down its cost:

· Showing your uniqueness: Through the unique selling proposition (USP) of your business

· Knowing your clients: By conducting a market survey

· Being flexible: Such as using social media to promote your business physical location

· Conducting extensive research: Based on your competitors and industry reports

· Using visual aids: Such as graphs, charts and images


The last section of your business plan is the appendix. It convinces the reader of your business plan that you have paid keen attention to your great business idea.

You can include supporting documents such as licenses, contracts, resumes and marketing materials.


Developing a business plan for your dance studio may not be easy. However, the fulfilment that comes with pushing your business to the next level makes all the effort worthwhile.

Managing your dance studio will be much easier with Gymcatch studio management software.