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Simon Rae

7 Tips for Streaming Fitness Classes Online

By Fitness Business Management Archives & News, Gym & Studios

Live streaming has opened up new ways of conducting businesses, from product descriptions to tutorials and exercising. With the current pandemic, gyms around the world can reach out to their clientele and deliver useful fitness classes through live streams. However, they need to do several things right to ensure success. Here are a few tips for streaming fitness classes online.

1. Dressing code for live instructors

It is essential that you wear clothing that is branded with yours or your gym colours and logo. It helps with brand awareness, recognition and professionalism. Besides, avoid clothing that blends with the background as most users cannot tell your form, yet it is vital when exercising. Although you are excising, you should look presentable on camera. However, there’s no need to call a professional makeup team, as looks are not the primary focus of the show.

2. Video tips

Lighting

Lighting affects the quality of your live stream. You need your audience to see every action in HD quality. Otherwise, those good moves will be of no use to them. You can either have natural or artificial lighting. If you have windows, do your performances facing the source of light. Investing in artificial lighting is a must if you streaming a dimly lit room to avoid negative feedback from clients.

Take Care of Acoustic Noise

Ensure that your voice is clear and audible. You can use wireless lapel microphones strapped to your clothing and connecting to your camera or capture device. Ensure that the room doesn’t have too much echo or noise from other areas. If broadcasting from a home environment, it is essential to warn other occupants that you’ll be live streaming so that there is no disturbance. You may also want to mute all participants in the steam so that they’re not interrupting for others.

Keep Your Set Simple

Only keep the items and props that you will require for your exercises in the live stream. This will avoid you having to run out of shot to pick up a piece of equipment which will make you look unorganised and unprofessional. Also you don’t want anything that might distract the attention of your viewers like cars going past the window.

3. What Fitness Equipment Should You Use in Your Live shows?

Where possible, stick to items that your viewers can find at home. This makes your classes relevant as your viewers can replicate the same at home. However you can add fitness equipment that can be bought with ease but remember to tell them your clients beforehand what they will need for each session. Bare in mind fitness equipment is pretty scarce at the moment due to the current climate so tt’s good to be flexible with the requirements.

4. What Equipment Do You Need for Live Shooting?

Fortunately, live streaming doesn’t require expensive equipment to stream high-quality videos. This can be done by the use of the phone or a USB webcam. There are also cheap handycam brands that you can purchase for live streaming. When using the phone, ensure that it is fully charged. It should also shoot horizontally so that you can have a wide-angle camera. The camera should be placed on a stable location and at an appropriate height to your type of workout without adjustments.

Gymcatch offers various tools that you can use to schedule multiple sessions and deliver virtual classes through platforms such as Zoom. It enables you to share the link to your online sessions with ease and interact with the audience that will be following you online. You can also request payments and manage bookings for online classes with ease.

5. Test Everything

Do a test run of your live stream before you go official. Running a trial run for free or a reduced price while informing your customers there could be technical issues. You could also invite friends and family for test season if you don’t want to push your sessions live until everything is running perfectly, bear in mind they can be biased towards you.

6. Ensure that Internet Connection is Stable

It is vital that your videos are smooth and of high quality throughout the entire session. If several devices are sharing the narrow bandwidth, turn off access for any other device that is not directly used in the workout. This is vital to avoid audio cut-outs and video lags.

7. Deliver the Live Session Professionally

At the start of the session, welcome your clients as you would in an in-premise workout session. Tell them how they can contact you and ask whether anyone would be comfortable being called out in the video. Be careful about the music you play in your videos so that you do not use copyrighted material. There are sync licences to help you use a song in your session. However, you can also get royalty-free music on platforms such as Premium Beat and Artlist.io.

Don’t forget to have fun and enjoy the workout experience. If there are glitches (they do happen even with meticulous preparation), do not stress about them; apologise and continue with your workouts. However, be sure to correct them for subsequent shows.

Want to find out more how Gymcatch can help you steam your fitness classes online. Feel free to get in contact with us or sign up for a free demo and we’ll get in contact with you.

How To Get Online Personal Training Clients

By Fitness Business Management Archives & News

You have been thinking about getting started as a personal trainer and probably already taken classes to prepare you for the vision ahead. You already have a course outline and feel like it is time to put yourself out there. One problem, though, you do not know how to get online personal training clients.

Many aspiring or even already existing personal trainers often feel stuck at this point. Everything usually looks easy until you have to stand at the starting line. You do not need to feel intimidated. Realise that everyone has a place they all start, and it only takes one client to say yes. If you are lucky, you already have one or two clients, but you are now looking to expand and make room for more.

While an easy ride is not promised, there is room for practicality, and that is what we will look at in this article. Hopefully, by the end of this read, you will be more ready to get your online clients.

Let’s get started.

Build the ideal personality

The number one thing you need to remember at all times is that this line of business, just like any other, requires trust. Your possible clients need to feel safe in your hands as a trainer. This means your personality has to sell that kind of peace. When someone looks at you and your services, will they feel they are making the right decision by hiring you?

Start by shaping your personality online. Aim to be as natural and friendly as possible. Be prepared to deal with different types of people and to listen to all kinds of concerns. Once you have a set personality, it’ll be time to sell it.

Find your uniqueness

Secondly, there are probably many online trainers right now. What makes you different? Why will someone come to you and not your competitors? You need to find that one or two things that sell you as a unique or a must-have brand.

It could be your success story online. This is often a great place to start. If you had struggled with fitness before and finally got it right, sell the story as your unique position. Maybe you know better and more practical ways of tackling fitness issues, share that as your unique point. Remember, when the clients look at you, they need to feel seen, so your unique point needs to tap that feeling.

Social media advertising

The best and most comfortable place to find potential online clients is on social media pages. By 2019, around 2.9 billion people were using social media. Now that your business is online-based, you can see how many people you have access to. Even if you’re a beginner and want to start small and grow big with time, this shows you that there is a lot of room for growth.

One thing you need to be careful about is how you tread on different social media platforms. In as much as the sky is the limit, how you use each available platform can make or break your brand.

Each social media platform is unique for a particular reason. Facebook is a great place for marketing, but Twitter would be better for driving a specific conversation. Visuals are better embraced on Instagram and Pinterest, while YouTube is a great place to set up videos tutorials and tips.

It would help if you also watched out for social media trends. For example, videos are becoming more and more favourable marketing tools. A reason why Twitter and Instagram expanded their sites to work better with videos.

Take time to understand how advertising on each of these platforms is done best; for example, using paid ads with Facebook and Instagram. They allow you to target an audience that may be looking for a personal trainer. It may cost you a bit of money but could benefit your business greatly.

Launching and running a website

Aside from social media, you will want to build a website. There are several types of websites which come in handy for different reasons. For example, if you only want a site with your information and service descriptions, you would go for different design compared to someone who wants to have all their training classes on the website.

Ensure you for a website that can accommodate your current business plan and also have room for expansion. Make sure it is SEO friendly, mobile friendly and has a great UX and UI. Once potential customers have reached your site there needs to be a way or them to either book a class or get in contact with you. This is where Gymcatch comes into play, a tool which can be embedded onto your website for a quick and easy client booking and scheduling.

Networking

Networking with like-minded people online can help you to find clients online. Join Facebook pages and groups that talk about fitness and online training. If there is an online webinar on the same niche, plan to join so that you can interact with an online audience that can quickly provide you with the clients you are looking for.

Promotions and discounts

If you finding it difficult to get clients over the line. It may be worth offering a promotion or discount across the various online platform to attract customers to your site. However it’s important to have a reliable paying and operating system set up before you start advertising your promotions to avoid looking unprofessional.

Word of mouth/referrals

Lastly, always ask people to help you sell your services by spreading the word. You can do by promoting an online referral scheme on your website or social platforms and potentially offer a free class for every referral.

Time to get out there and sale

There you go. Hopefully you have all the tools you need to find your online training clients. Don’t forget to check out Gymcatch personal training management software and see how we can push your online personal training business to the next level.

How to gain more clients through yoga marketing

By Fitness Business Management Archives & News, Fitness Marketing & Social Archives & News, Yoga

Yoga is quite amazing. People rely on it to transform into better versions of themselves. It helps people to heal. And those are some of the reasons the yoga industry continues to gain more popularity in the UK. However, running your own yoga studio is not a walk in the park. Like any business, the yoga industry has a lot of challenges and competition. Therefore, you need to embrace the best yoga marketing strategies to stay ahead.

Let us have a look at some of the most effective yoga studio marketing strategies that you could employ.

Come up with loyalty programs

If you wish to increase your client base, an easy way to do it is to create loyalty programs for clients who frequent your yoga studio. So, why are loyalty programs important? Well, they will make your clients happy, which means that you will retain most of them. Happy customers can help you sign new clients faster by recommending your studio to friends and relatives.

You, therefore, should make the loyalty programs a priority; they don’t even have to be complicated. Something simple such as a point system could work. This is where a customer earns points every time she/he comes to your studio, and these points add up to some real redeemable value.

Entice your customers with value

Another great way of getting more clients coming to your yoga studio is by enticing them with value. What does that mean? Simple. Come up with viable ideas on how to create special promotions for your customers. For starters, you can offer new clients free trials. If you wish to retain the clients, however, then you’ll have to come up with something sustainable and much better than a free trial.

For instance, you can come up with incentives such as reducing the rate of the first few classes. Additionally, you could come up with a great pricing model that is easy for your customers to understand. That way, your customers will have an easier time selecting a package.

Target your audience

Another great way for you to grow your client base is by knowing your target audience. Once you define the customers you’d want to come to your studio clearly, then you can come up with yoga advertising ideas. Ensure that each ad you put out there focuses on a particular audience. You could even use your current customers to determine the people within the same demographic.

Fortunately, there are plenty of ways for you to advertise your business. One of the most effective platforms includes social media. You could post Facebook ads targeting different audiences. You could also send out emails to people who seem to share the same interests with your current students. That way, you will be able to reach a wider client base.

Rely on yoga studio software

We live in a technological age. Long gone are the days where you had to stack files to maintain your database. That is why you need to start using yoga studio software to streamline tasks in your business. If you have the proper management software, then your instructors will have an easier time managing your clients.

But that’s not all! Having the proper software in place could also improve your booking procedure. In fact, clients will find it easier to schedule studio sessions because the software provides versatile booking procedures. Additionally, the software will save you and your customers a lot of time, and there is nothing more enticing to a customer than saved time and flexible solutions.

Hire great instructors

Hiring great instructors counts as one of the best yoga marketing ideas. How come? When a client comes to your studio, she/he looks towards bettering themselves. As a result, clients will want to be under a trainer who can help them achieve their fitness goals effectively.

Besides, your staff contribute to the success of your business greatly. So, whenever an instructor takes your clients through a particular structure or yoga style and it works, there is a high likelihood that those clients will recommend your business to others. The opposite also applies.

To get a good instructor, you have to make sure that you are thorough during the hiring stage. Besides hiring the skilled instructors, you should also come up with ideas to promote them. By doing so, you create a good rapport with them, and they will be more likely to take care of your clients as expected.

Connect with local businesses

Yoga studio marketing should involve creating partnerships with local businesses, especially if you set up your business in a small town. You should make an effort to know the owners of the businesses around you, especially those that you can benefit from.

For example, if there is a coffee shop within your location, you can organize an event whereby the coffee shop will serve as the caterers in your studio parties. This will benefit both parties, and that is how other business owners will recommend your business to their clients.

You must ensure that any partnership you get into will benefit both parties. Otherwise, your efforts will be futile. Moreover, ensure that any dealing you have is both time and cost-effective.

Sell products in your yoga studio

Frankly, anyone coming to a Yoga studio is looking to stay fit by embracing a wellness program. Therefore, if you want to gain more clients, then you should try selling wellness products in your studio. That will not only entice your customers but will also help you engage with them much better. Furthermore, you get to boost your source of income.

Apart from wellness products, you can also sell beauty products, nutrition supplements, yoga clothing, and fitness equipment. You can even go a step further and brand these products with your business’ logo to increase awareness.

Host a free workshop

One of the best and most effective ways of gaining new customers in a yoga studio is by hosting a free workshop. However, you must ensure that the workshop focuses more than just your current yogi students. There is a high likelihood that there are people in your locality who have never considered yoga as something they would do. As such, you should tailor your workshop to focus on them as well.

The primary purpose of your free workshop should be to create awareness. Use it as a platform to educate those people who don’t know a lot about yoga and to clear out some myths that surround the practice. Be careful, however, not to make it so overwhelming.

Like any other business, the yoga industry is a competitive one. Therefore, you may want to employ the yoga marketing tactics that we’ve listed above if you want to stay ahead of your competition. Proper marketing strategies will not only get you more clients but also increase your revenue.

To take your yoga offering to the next level check out how Gymcatch can help you. Book a demo today!

Gym name ideas: The inspiration you need

By Fitness Marketing & Social Archives & News, Gym & Studios

The fitness industry is rapidly growing. Therefore, several fitness shops are opening around the country and competing for a similar audience to your gym. You need to differentiate your service from the rest to attract a substantial market base. One of the ways you can do this is by selecting the right name for your gym. Your prospective customers must have heard the name of the gym before they even know what you are offering.

The name also gives the personality and the identity of your brand. This way, you can give your audience a preview of who are and what you do. Unfortunately, coming up with gym names can be challenging. In this article, you are going to learn the importance of a good business name and steps to follow when coming up with creative gym names.

Why should you select the right name?

The name embodies everything about your gym business. It gives your brand the voice, personality, core values and the vision of your gym. The audience is able to tell what you do and how you do it. You can also tell a story of your life with the name.

Grabs attention and enhances recall

A good name captures the attention of your users. Then, it becomes the word that comes to mind when your target audience is looking for quality fitness training.

Influences user perception

You can use your name to influence how the users view your brand. Perception plays a role in the effectiveness of your marketing methods and shapes your branding strategy.

Steps to use when coming up with a name for your gym

As discussed above, the gym name is a vital component of the business as a whole. Below are a few steps on how to generate name ideas for your fitness business.

Know your potential market

You always have the target customers in mind when coming up with a business name. This enables you to get a name that presents the right message about your business. To determine your target market, start your research using demographics such as income, location, gender and level of education. Create a wholesome gym persona of your potential clients.

Check how the competition is doing it

The local competitors are looking at a similar audience as you. Therefore. Some of the ideas that they are implementing can work in your case. Look at their choice of the brand name and ways they engage their audience. Use this to gain insight into your naming. However, do not use a name that is similar to any of the competitors so that you do not end up losing clients to rivals due to the name confusion.

Select your archetype

The archetypes are those characteristics that determine your brand. They are also the models of thinking and long-lasting truths that form part of the brand perception. Popular archetypes include the hero, magician, caregiver, lover and the outlaw. Create a name around any that you pick to bring pout the personality defined by the archetype. Brands like Nike and Gymshark have created names around such models as heroism and magician.

Generate name ideas using online tools

You will find various business name generators on the internet. These free tools will ask for the type of business and come up with tons of names. While these names may not be the most inspirational ones out there, the ideas can give you insights for your brainstorming. The good thing is that these tools are free. You can always play about with various elements to see what names you can get. Then, pick a few names and improve them to create excellent results.

Keep your name simple

Create a simple, straightforward name for your gym. Remember, when it comes to business names, simple ones are the most memorable. You also want a name that your customers can share out with ease. However, being simple does not mean that it should be boring. Always pick a catchy name that shows what your fitness business is all about.

Here are a few examples of simple but effective business names, SoulCycle, Cobody and Bam Bam Boogie. In the above examples, SoulCycle’s main fitness activity is cycling, while Cobody main business is getting fit in a small space. If you are running a business with various services, you do not need to be specific on a particular activity. Instead, you can go for gym name suggestions such as Fit Train, FitPro, Cheetah Gym and Ribbed Lift.

Get a different perspective

You may find it hard to come up with names on your own. In such a case, ask for help from other people. They can inspire you and help you find insights out of the box. On the other hand, if you have gym name ideas and are not sure if they are good, shortlist the best ones and ask for other people’s views on the same. Professionals in the fitness industry are a good point to start.

However, if you would like to try various gym name ideas on a circle that is larger than your immediate one, you may use social testing tools such as SurveyMonkey. With such online tools, you can send your ideas to a small focus group and get detailed feedback. Since the focus group does not know you, they are more likely to give honest feedback.

You can also get prospects from your target audience and ask them a few quests on gym names. Here are examples:

• Is there a memorable gym that you know?
• What does the name remind you?
• What would you expect from gyms with similar names?

Check if you can use the name and domain

It is essential that you check if the name is free or similar businesses are using it. This saves you from unnecessary lawsuits from the use of a registered business name.

On the other hand, you need your domain to look similar to your name. Given that over 65% of your target market are likely to search for a business online, you would want the name that comes to their mind to point to your domain. After securing your domain name, go ahead and create an excellent gym website. Also, consider having a gym management system to meet your customer service expectations.

Examples of excellent gym names

ConBody

ConBody fitness group showcases it offers as activities as prison-style fitness. CossMarte created the company while he was incarcerated. These classes are designed based on workouts that he could complete in his 9″ by 6″ cell. In essence, this business name tells a story of the owner’s life and the kind of fitness styles you would expect from its classes.

Girls Just Wanna Box

A boxer called Kristina Ejem started this company. During her physical training on boxing, she had first-hand experience of how women boxers are disadvantaged in their training. Since there were very few opportunities for women to join boxing, she started a niche in this area. This is when Girls Just Wanna Box was established. From the business name, it offers courses that are specifically designed for women who would like to join boxing. This name provides an excellent example of how one can communicate the product directly to the audience using a name.

Conclusion

The choice of creative gym names affects customer perception, brand marketing strategy, and product positioning. Use the examples and ideas generated in this article to clear a perfect name for your fitness business. A good name is several steps ahead into marketing your gym.

Once you’ve got your gym brand name sorted out you’re going to need gym management software. That’s where Gymcatch can help, book a demo and see what we can do for you.

How to start a dance studio

By Dance, Fitness Business Management Archives & News

Has the question on how to start a dance studio ever crossed your mind? Or, have you already began researching how to start one. Maybe you have wondered whether you have whatever it takes to start and run it and make it prosperous. Does any of these sound familiar to you? Here is a post for you! Below is a guide on how to open a dance studio, from the first step to the grand opening of your studio.

Track a studio or proprietor you admire

Do you recognise another studio director that you admire or respect? Do you like a local studio in the city or another town? The perfect way to learn how to start a dance studio is to work in it. If there is a local studio that has existed for a while, fix a few hours to visit the studio daily and take notes. Or get a studio owner you like and ask whether he can be your mentor.

While you are there, you can volunteer to stand-in the diverse jobs or roles where they require assistance so you may see the way things work from every angle. This gives you clues to significant challenges in dance trade and the way they are fixed.

More significantly, ensure you enjoy your work! Starting a dance shop is a great way to segment your love for a dance with a wider audience, but it is not for everyone and that is fine.

Get ready for the roles you will take on

In addition to understanding the commerce, you also require a clear picture of the diverse roles you take on being the owner. Past choreography and teaching lessons, you are to manage many fragments of your business. Some of the roles include:

Manager: You will ensure that daily schedules and activities run smoothly. You must have the ability to convey what you need, what you require to improve and make sure your workforce is focused on the objectives.
Mentor: you will represent the attitude and work ethic you presume from staff and students.
• Entrepreneur: your job does not stop at the opening of the studio. You ought to advance and come up with new dance studio plans. Being an entrepreneur, you will also be deeply involved in community outreach, marketing, customer service, event coordination, and more.

Find out from the beginning which of the roles comes naturally from within and which is best subcontracted to another reliable teacher or employee.

Build a title for yourself in the community

Dance studio Holders often go with confidence knowing that they have enough followers to take classes from the start. In case you don’t have enough followers yet, find them in the following ways:

• Offer dance services to the local gyms, schools, and churches
• Offer discounts for individuals who refer the classes to family and friends
• Advertise your classes at close businesses which are not entrants but have a clientele interested in dancing
• Share your approach to dancing on social media and personality so that others in the community can know you better

This is a long step you should accomplish before searching for a location or drawing up the business plan, as it consumes time. Fortunately, you may work on this while performing your other initial dance studio opening tasks.

Make your business plan for the dance studio

Your dance workspace business plan refers to a document that describes your business objectives and how you want to attain them. It lays a firm base for your studios for years ahead. Here are some of the essential sections you should include in the business plan:

• Executive summary
• Business description
• Products and services
• Market analysis
• financial estimates
• Marketing summary

Find the perfect place for your studio

Once you have found out how the business will work and what your monetary position is, you may start finding a good location. At this stage, the question “how much does it cost to open a dance studio” comes to mind. Find out the amount you have for renting and what additional costs come with the site you choose.

Dance studios have their unique requirements. Ask yourself the amount of space you will require. Do you need a room or several studios in your location? Also consider an office, a lobby, storage, commercial space, bathrooms, hallways, and a waiting room.

Also do not ignore things like:

Parking Options: Do space have enough parking space for the number of learners you expect to attract?
• Security: Parents must feel safe and comfortable when taking their children to your place
• Visibility: It might cost extra to be in a visible place, however, it also allows passive marketing

Develop your processes and systems

It is time to come up with a plan on how to run your studio when it opens. This is more detailed and separate compared to the business plan, however, it is very important.

Also note that the more structured your process and system initially is, the lesser the persons you will have to hire. This is the reason why so many dance studio holders use management software for a dance studio. For instance, Gymcatch provides a dance studio management software that helps you manage your payments, classes, customer communications, and bookings. This plays a great role in saving time and reducing labour costs.

Arrange your studio room

Things like mirrors, floors, and dance Barres are an integral part of a ballet studio. Ensure you set up in a really attractive way. Do not stop there. Be sure to set up your dance studio such that it invites movement and creativity.

Employ your dance studio personnel

You may not require a lot of staff, especially if you are just starting. Please note, however, that you may not have much time to teach many lessons when you initially open it. As the owner, there might be many chores on your plate at first. Hence, your first employee might be someone who can train your classes, most likely short term. A different one can help with administrative tasks and front office.

Market your dance studio

You possibly have a great collection of individuals ready to register for your lessons. Still, it is important to inform the public about starting your ballet studio.

For starters, your website is your primary source for recruiting new students. Here, parents see your location info, contact details, positive feedback, teaching hours, and more. With a website, you can link directly to the Gymcatch website which helps you save time, increase revenue, promote communication with clients, and promote customer experience.

In addition to your website, ongoing advertising tasks include:

• Increase word of mouth promotion and referrals
• Build your presence on social networks
• Expand your email list
• Compilation of positive feedbacks on social networks and Google
• Develop partnerships with other local companies and charities

Once you’ve set up the above tasks, it is time to promote your official opening. Here are some ideas:

• Hang a large poster so that people can see that you have completed your “Grand Opening”.
• Keep an open house
• Place ads on social media and in local newspapers
• Have your learners perform at occasions in the community
• Find small commercial events to take part in
• Hang brochures at sociable local companies

Finally, people don’t open a dance studio for administrative tasks. They open for the liking of their profession. Offer yourself the chance to relish the dance studio you start. The above guideline will help you if you still have a query on how to start a dance studio. Go through it and you will never regret.

Book a demo and get in contact with Gymcatch today and see how we help you build your dream dance studio.

How to open a gym

By Fitness Business Management Archives & News, Fitness Marketing & Social Archives & News

Recently, the fitness industry has significantly developed due to numerous campaigns aimed at fighting obesity and the upcoming trends towards health and fitness. Opening a gym can be a great business idea though there is high competition and you need to prepare yourself properly. Starting a gym may not be an easy task but can be extremely rewarding if you get hardworking and committed enough. To be profitable, your gym model revolves around several key elements and the following steps will help ensure that your business is well planned, rightly registered, and legally compliant.

Plan your Business

As an entrepreneur, a clear business plan is essential to help you figure out specifics in your industry and discover some unknowns. You need to ask yourself how much does it cost to open a gym, what is your target market, the business name, and how long it might take to break even. Planning will save you in the long run since once you write down what you are going to do, you will know how exactly to get it done. Here are some points you need to consider in your business plan.

The Start-up and running cost

The initial gym capital can vary massively depending on your location, size, type of establishment, and facilities. Opening a gym can cost you from a minimum of around £80,000 to £100,000, covering the equipment outlay and marketing expenses. A larger facility may cost more, a franchise may have lower operational costs, but you may have to pay an authorisation fee; thus, it might or might not be a cheaper option. You can also try to minimise start-up costs by buying already used equipment but ensure that they are thoroughly inspected and serviced before use. Consider other ongoing expenses including, labour cost, gym management software subscriptions, power bills, and rent depending on the location and size of the facility.

Your Target Market

You need to understand your prospective customers, their interests, hobbies, and needs to focus your attention on a specific segment of people who are more likely to appreciate your services. Include necessary demographic details like age, gender, and occupation; also consider their personalities and lifestyles. For a gym, your preferred clients are individuals who want to lose weight or those who require personal training services to meet their fitness goals. Try and target those clients interested in long term gym commitment to protect your gym from early cancellations.

How to Make Money Through a gym

Besides understanding how to start a gym business, you must know how you get paid. The primary income source is collecting membership due; however, you can generate supplemental revenue by offering exceptional services, including yoga, aerobic classes, kickboxing, Pilates or dance classes, among others.

Get an Appropriate Business name

Choosing the right business name for your gym is very important and is the cornerstone of the success of your enterprise. Try to match your name with the type of gym and your target market to build some brand identity. Make it simple to pronounce and select a great combination of words to make it more memorable. Do significant research on your competitor’s brand names to avoid similarities, and you can even use a name generating software to make your work easier.

Identify a gym Niche

Identify a fitness gap in an area and try to fill it by determining what kind of gym best suits your target market. You can opt for a speciality gym to focus on a particular activity like yoga, dances, cycling, or much more. You can also choose to go for the traditional gym which offers varied workout options in one location, including strength and cardio workouts, personal training, and other fitness classes. You may provide additional services like massage, sauna, child career, and tanning at an additional fee.

A medical gym offers wellness services like physical therapy to help clients recover, prevent or manage a health condition. This type of operation requires professionalism, and you need to provide a variety of educational materials to your clients to boost their physical or mental wellness. A family gym centre includes a variety of workout options including group fitness classes and youth-friendly programs like swimming, sports club, and summer camps for kids.

Get Financed

Once you have the relevant content about the industry and have selected your right gym type, you need to figure out where you will find start-up funds. Personal saving is the least expensive option since you pay for your equipment without using another source. If you lack access to all the funds, you can also tie-up with an investor, who supplies you with the funds without necessarily getting involved with the gym operations. However, the investor will expect to make some returns from the investment based on the agreed-upon terms.

Bank loans are the most common ways for most people and the best place to seek funding is from your local bank. A standard bank loan for a small business enterprise will have less interest rate than from other financial institutions. However, you need to present a professional business plan to the bank so they can assess the potential success of your new gym and collateral to secure against your loan. Sometimes getting a bank loan can be a bit challenging, if you don’t qualify for one or you don’t wish to get entangled in lengthy legal proceedings, you can seek funds from micro finances.

Get a Strategic Location

The growth of your gym heavily relies on whether your potential clients consider it convenient and easily accessible. When thinking about the site, find a space on people’s route home or open ground. First, determine how many clients you can serve in your facility to know how much space you need to find a perfect location that best suits your needs. Find out whether the people in your neighbourhood are more likely to drive in your facility, and this means that you will need a sizeable parking space with a convenient entrance.

You can also choose a location in the busiest part of the city where the surrounding dwellers will only need to walk or take a bike over for a gym session. Also, consider the look and feel of your location, whether it can impress your target clientele. It is crucial to avoid choosing a spot next to businesses that conflict with your operations.

Obtain Necessary Permits and Licenses

To smoothly run your new venture, you need to abide by the set rules and regulations. You, therefore, need to do in-depth research or inquire from a lawyer on the necessary permits required by your local authority. You need to comply with the health and safety executive standards as well as the set FIA code of conduct guidelines. Ensure that you undergo safety training before starting the gym business and subject your employees to adequate training. Your staff needs proper coaching to handle small scale injuries.

Equipment should also be subjected to regular inspection by relevant authorities to prevent causing harm over time. If you plan to add other services such as massage and spa, make sure you adhere to the licensing requirements. You will most likely want some music in your gym to keep customers moving, get a license to avoid infringing music copyrights. In the long run, ensure that all your permits are up-to-date and incase of additional services, always consult with the legal counsel. Note that failure to acquire necessary permits and licenses can result in hefty fines and even business closure.

Get Insured

Your employees are also prone to injuries in their line of duty; thus, get an employer’s liability insurance to cover for any compensation claims. You also need to protect your hard-earned money used to purchase the equipment and secure the premise, therefore insure the premise, stock, cash, motor, and premises contents against instances of theft.

Market your Brand

Excellent marketing will help your business stand out from others which subsequently results in success. Once you determine your customer base, you can promote your business in various places where your potential clients spend most of their time. Social media is one great medium you can use to generate new membership. Use multiple social media platforms to share video content to showcase the type of workout in your facility. Choose the right platform including Youtube and Twitter but if your target group is generally an older crowd, go for Facebook. You can also use Instagram to send engaging photos of your gym to attract millennial demographic.

Come up with great offers to attract new customers, such as membership discounts. Take an extra step and visit businesses whose employees can be your potential clients and offer them a company discount. You might also consider local advertising by taking out ads in local newspapers or offer free work out days to attract a considerable customer base. Establish a business website that allows target customers to learn more about your gym and the type of services you offer.

Conclusion

Opening a gym can be very profitable, bringing along a sense of life satisfaction. Use the above guideline on how to open a gym to help you actualise your dream and set up a firm foundation for your business. Develop great marketing strategies to increase your customer base by knowing your demographics and getting creative enough to reach out to those individuals. You need to do excellent market research to draw out a profile of your target clients and buy the appropriate equipment that meets the expectations of your customers. With a proper mix of training, skills, commitment, and passion, a gym business can turn out to be a very successful venture.

Don’t forget Gymcatch can provide you with the membership management tools to help build your dream gym.

How to start a fitness Instagram

By Uncategorized

Instagram is considered as one of the major marketing platforms in social media. It can be a vital strategy for boosting your fitness business. Starting a fitness Instagram can be an excellent way to establish your brand. Whether you run a personal training business, gym facility, or sell your products online, Instagram marketing channel is most likely to be an effective platform. But the question is, where do you start?


First of all, let’s look at how to start a successful fitness Instagram. Here are the tips you need to look at:

  • Remember, fitness covers a broad topic. Those people who would be interested to follow a bodybuilding fitness account may not be the same people who have the interest to follow an Instagram yoga blogger.
  • Do you want to increase the number of cross-fit followers, bodybuilding followers, or yoga followers?
  • You need to select your target market guided by your niche carefully.
  • To have authority over a specific area, choose your niche, and strictly stick to it.

When starting a fitness Instagram, picking a specific area and focusing on it can be much easier to capture more audience than generalising the approach. In this article, we share how to start a fitness Instagram.

Get Clear On Your Goal and Objectives

Just like any other marketing activity, you must have clear goals and objectives. This is crucial because it will influence the kind of content you will post. For example, Are you trying to get new PT clients or gym members? Are you interested in promoting fitness programs regarding post-pregnancy or promoting active ageing classes? Or will you want your website to drive more traffic to where you sell fitness products? Once you get a clear idea of why you want to create your Instagram account, you can now go ahead and tailor your content and profile accordingly. Before you set your intentions on Instagram, the first step is to determine what achievement and success mean to your business. These key questions will help you to answer how to start a fitness business on Instagram.

  • In the end, what do you intend to achieve through your Instagram marketing?
  • Are you creating brand awareness to reach out to your target customer base?
  • Do you want to use the platform to display your services and products?
  • Are you using Instagram to acquire new clients or to educate your followers?
  • Are you trying to engage your community?

Instagram account for business can be of use in various ways to assist meets your overall goals. That is why it is crucial to set realistic objectives, and this will further help you match your strategies with the objectives. For instance, if you want to use Instagram to endorse a new instructor or trainer, then you should target an audience that will generate excitement and buzz in the lead. To find the right audience, you can use a tool like Instagram insights.

Create an Amazing Business Profile


To create an Instagram that magnetises followers, a high business profile is essential. To appear in search web results, you need a strong business profile. The first item people see is your profile, so it must make a positive impression. Three most vital elements must appear in your business profile:

  • Profile Photo – use a headshot picture with a professional logo.
  • Bio – to make any potential business prospects find your online content, you must include the keyword in your bio.
  • Link – this will not only take followers to your homepage but also your lead page.

There is a lot more to be included in the business profile, but these three things are fundamental. The business profile feature gives you a way to other online tools such as Instagram adverts, contact information, Instagram insights, and many more.

  • Instagram adverts – it allows you to advertise on the platform and promote your posts. These help your business to grow both your engagement and your reach.
  • Contact information – the contact button is indispensable and allows your users to contact you very quickly. The button can be set in a way that people can call or email you. Also, you can set your location through a map.
  • Instagram insights – this allows your users to see what content works best for them. It gives your business all the crucial data concerning the account as well as how posts perform. Insights provide weekly performance data on clicks, reach, followers, impressions, the website, etc. Additionally, it gives comprehensive data on your follower’s demographics, such as times they are most active and location.

Develop Quality Content for Your Target Audience


Here we are talking about starting your Instagram content and including things like hashtags, captions, and images. Also, inspirational quotes such as ‘mouth-watering healthy meals’ as well as aspirational fitness activities such as ‘beach yoga’ work very well. However, you must come up with the right content that will appeal to your specific target audience and is authentic to your brand. You can use consistent filters and colours to give your theme a cohesive mood. Include relevant fitness, yoga, and health hashtags. Several captions can be used according to what you see best fits your needs. Keep the captions short and snappy. People will absorb the message more efficiently. Blog posts must be longer, and a lot more detailed, and emoticons should be used to break up the text. Create a clear call to action such as ‘follow our bio link’ etc. For high-quality Instagram content:

  • Create different posts by using varying formats – play around with different inspirational quotes and formats. Instagram has a variety of different formats, and you can use a mix-up. Use video to provide demonstrations and tutorials. Create posts that allow you to share several photos at a time. Play around with different inspirational quotes and photo formats.
  • Use ready-to-use templates – many online tools can help you create engaging content for your ideal clients. The templates are amazingly useful, and you don’t need a top-notch designer. You can create Instagram stories and insights using the tools.
  • Use high-quality pictures – people want to see beautiful thought out content. If you use fuzz photos slightly, it may not draw attention.

Follow and Interact

Creating a fitness Instagram is not just about quality content, but should be interactive too. Many people tend to look at who follows you, and a few will follow you back. The key to having a fitness Instagram is to interact with your followers genuinely. To achieve this, like and comment on their content, and that way, you will start building relationships. Avoid unfollowing those people you follow. At last, this will develop fans that might finally purchase what you offer.

Instagram can build a community and a perfect place to interact with people. You can repost customer photos, use call-to-actions, and host competitions just to keep followers engaged.
• Utilise call-to-actions – you can ask followers for suggestions or feedback. You can ask for an answer to a question. You can as well reward your followers after entering into a competition and many more
• Regram – this allows you to share the content of other people. By doing so, you can create further connections.
• Tag people – when you post content from customers, tag them. If you are working with influential people, share their posts, and tag them.
• Engage other accounts – do virtual networking. Ask questions, comment on photos, and suggest tips.

Reach Your Ideal Clientele with Ads


Instagram, just like other significant channels, has a dominant ads platform. Facebook powers the ads, and you can post the same ads across both Instagram and Facebook. The ads have a stunning visual design layout that helps to create ads to be simple. Popularity with Instagram is growing and causing it to become an essential part of the general marketing strategic options.

  • Use A/B Test to your ads until you configure which combination gets the best result for you.
  • Create a promotion ad that gives value like free introductory classes.
  • Use quality videos and images.
  • Create a dedicated landing page on the website. Provide a direct ‘call to action’ when the person gets there.

Rinse, Repeat and Scale What’s Working


Identify what is most effective and double down on the efforts to achieve that. After a particular milestone, review your Instagram posts and profile. Evaluate what needs to change, what can be improved, and what worked well.

  • Were there particular hashtags and themes that worked well?
  • Which of your accounts followed you back the most?
  • What content was the most popular?

After you have identified the most popular elements, then focus on them for the next like 30 days. This ensures you don’t hit a plateau in your fitness program. Instead, it helps you to continue to grow.

Make a Content Calendar


To maximise your reach, ensure you create a variety of useful content and a content calendar. Schedule different types of posts and share them on different days. For example:

  • Monday – share a workout tip.
  • Tuesday – share a motivational quote.
  • Wednesday – make it a transformational day by posting a photo of ‘before and after.’
  • Thursday – share a healthy meal recipe.
  • Friday – let it be your networking day. You can promote a company to push existing partnerships.
  • Saturday – make it an interacting day by asking a question.
  • Sunday – make it a light sharing day by posting a health and fitness meme or a funny Gif.

Summarising, by following the above steps, now you are aware of how you can start a fitness Instagram for your business. For a long term success, use this information to create and set up your account in a strong foundation. Having a clear goal and well set up objectives will ensure your focus on social efforts align well with your business goals. Great creative content and a strong profile will help your services and products appeal to your target audience. Following others will enable you to develop a lasting relationship with people who might get interested in what you are offering. Evaluating your social efforts can help you to quickly scale up and build your fitness program to be an amazingly effective marketing platform.

Once you’ve got your fitness Instagram set up and the enquires start to flowing through. You’ll need to invest in fitness management software to organise all your clients. That’s where Gymcatch comes in! Get in contact with us today to see how we can help you.

How to create appointment confirmation emails for your fitness clients

By Fitness Business Management Archives & News, Fitness Marketing & Social Archives & News

Clients anticipate appointment confirmation emails from their gyms or fitness instructors. This effort may seem minor, but it signals to them that you think of them and care enough about their experience. It is one of the proven ways for helping you avoid no-shows, and also heightens your credibility in terms of excellent customer service.

Each time a customer makes a booking online, the first personalised communication they receive is your appointment confirmation. You can make it more meaningful and appealing by adding extras such as rescheduling opportunities if needed, a thank you note and relevant links.

A great confirmation email is an excellent first impression and must, therefore, be created professionally. If you are looking for insights on how to confirm a fitness appointment, you are on the right page. Here, we tell you how to do it right and explain what to include and why.

When to Send and Include in a Confirmation Email

Imagine sending out an appointment email to a client and failing to receive their confirmation? On the day of the appointment, they fail to show up, leading to wasted time and money. This time would have otherwise been slotted to a meeting with a different client. This is why the confirmation of appointments matters.

A confirmation email should be timely, informing your clients of your scheduled plan. It should include a summary of the activities, applicable amount and when the meeting will take place. As soon as the clients books an appointment, send the confirmation email.

If the appointment is booked in advance, send a reminder email at least 24 hours before the meeting. Focus on the time, date and place. Consider automating your confirmation appointment email through Gymcatch software.

How Different Emails Might Look Like

For the new customers, you might want to emphasise on the venue and what they should bring. Attach online forms for them to fill and send back; this will save time. Take time also to send them an itinerary of your services.

For your returning clients, use CRM to track their history. This will help in creating a personalised email. They will appreciate it when you communicate about their skill level and advanced lessons you could offer.

When it comes to marketing, sending out the email right after the fitness lesson goes a long way. This is an excellent way of making them come back. Here is what you should include:

A Subject Line

This is the most crucial detail in an appointment. Here, begin with the words ‘appointment confirmation’ in bold. Be sure to structure your email being careful to highlight the time and the date of the appointment. This ensures that each time your client opens their email box, they will be reminded of the appointment. Because you want to ensure that these details stand out, take a good look at an appointment confirmation template to get the gist of what great formatting looks like.

The Service Provider

Who will the client be meeting? Include this in the description area. That means including the name and the title of the staff. Every important detail about the staff member must feature, such as the address, phone number and any other helpful information the client may need to contact them.

The Type of Appointment

A fitness provider must itemise the booked services. Give enough detail to bring confusion to a minimum. Sometimes, clients forget the details of their appointment and why it was booked.

Location

Even with an address, it is professional to embed a map or link your location to a map. This will make it easy for your clients to find you. If in the past customers have had trouble finding you even with the help of a map, link up to a landmark and request clients to call you as soon as they approach it. If the fitness appointment will take place virtually, link up chats and webinars.

The Cancellation Policy

Your fitness business should have a cancellation policy. As soon as a client pays in advance, including the fee and your cancellation policy. Make the policy clear to ensure that it does not interfere with your workflow.

When sending out these emails, make them short and precise. Clarity is a signal of credibility and professionalism. Lengthening it leaves the most crucial details in the dark. Remember, your clients don’t want to keep scrolling through long texts with a lot of irrelevance. You could also create your emails with your branding to make the message appear as though it is coming from you and not from an automation system.

Go the extra mile and include a personal message, something like, ‘Hello Mr. Wilson, sorry we are running a little late, not more than half an hour.’ this sounds professional, unlike a message reading ‘your appointment will be late.’

For all your clients, remember to thank them and include a brief welcome note to the new clients. Most businesses forget this part, so remembering to add it makes you stand out.

Make the Email Part of your Branding

When creating your confirmation email, map out your customer experiences. What do they already know about you, and how did they find you? Are there particular links they used to make the appointment and what information might they be looking for?

Every marketer will tell you that sending out confirmations via email is part of marketing and can help you with customer retention when done right. In that case, like in all your marketing strategies, including your brand complete with the logo, images, fonts, and colours.

Be sure that the tone used in messaging matches your brand. In fitness, for instance, your email should communicate fun. Make it vibrant and cheerful just as your website. However, maintain a visual hierarchy. This means ensuring that the most important details stand out. You could, for instance, highlight them or use a different colour to attract the reader to it. Remember to make your content friendly to all versions, including a mobile device. Images and other special elements must be formatted in a certain way to be legible in all devices.

When creating a confirmation message for your clients, always stick to professional communication and the principles of your business. Make it brief, straight to the point, prompt and concise. Your clients will find such an email very helpful.

Gymcatch believes that great things happen when everyone has easy access to exercise. For that reason, we create easy to use, affordable tools that help our customers manage their businesses, allowing them to do more of what they do best- bring exercise to their community. While taking all the effort of creating and a confirmation email out of your hands.

Dance studio advertising: How to draw in more clients

By Dance, Fitness Marketing & Social Archives & News

You have a beautiful dancing studio, and your primary concern is how to attract a substantial client’s base. Running a successful studio requires excellent work since the competition is tight, and you are not only competing with other dance studio owners but also with every other fitness and leisure ventures in your area. Here are dance studio advertising ideas that could be helpful.

Use Social Media

In this digital era, people spend most of their time on several social media platforms. You can use the platforms to make people aware of your schedules, special classes, and to provide other relevant information. Note that social media management is an art that requires great mastery to bring out business success. First, determine your target groups to decide the platforms you need to use. For the younger generation, use Instagram, but Facebook is a popular option for their parents. To reach millennials, use YouTube, Instagram, Facebook, or twitter.

The key here is consistency and ensure that your platforms are always active in providing consistent information about your brand. Update your pages with the latest news to entice returning visitors. Also, share high-quality photos of your studio sessions, clear audio, and stable visuals and share promotional links on your platforms.

Plan an Open House

Introduce your business to the world by allowing your potential customers to walk into your studio and meet people behind studio dances. Let them gauge what you have to offer and see the spaces they will be dancing from. Interact with them by answering their questions, offering demonstrations, performances, and easy lessons.

Keep in mind that fostering a human connection is one of the most important marketing ideas for dance studios. Run open house sessions and allow your current students to bring along their friends and family for a fun dancing time together. It is a great chance to encourage enrollment by offering discounts and gifts for already registered students.

Uphold Email Marketing

Sending direct mails is a compelling way to deliver relevant information and reminders to your clients as you attract other potential customers. However, you need to come up with great mail strategies to ensure that you provide informative content to avoid spam. You can resend the mail to those who didn’t open it or send reminders to those who missed out.

Keep the message short and clear with attractive email design and include your brand logo. Also, ensure that you include a call to action to advertise a new class session, to attend an event, register or get more information.

Use Print Media

You may be relying heavily on digital marketing methods, but you still need some traditional techniques. Give flyers to your clients, both new and existing, and encourage them to share with their friends. Post some around town, and take others to areas where your potential clients hang out. Ask a few local shops if you can leave some flyers or brochures there and display others on supermarket community boards. You can also extend to the local newspaper to increase the coverage.

Offer Discounts and Promotions

It’s evident that people like getting free hampers; thus, the main dance studio advertising idea is giving out discounts. Give your clients a certain percentage off a given number of lessons such that they won’t pay the whole amount or give them a free experience. Make sure that you impress everyone since anyone who walks through your door is a potential client.

During registrations, offer free give away items or an incentive on the registration fee to those who pay the whole amount. Come up with referral codes for your existing customers so that they can get a discount when referring their friends. You can also take advantage of the school holidays and hold a promotional event to attract new students.

Develop a Website

Think about those potential customers who may be searching for new dance studios on the internet. If you have a good website for your studio, the chances are that your target clients will reach you easily. You should, therefore, come up with a website to do your marketing and utilise search engine optimisation to generate substantial traffic. Create web integration and ensure that your searchers have a seamless experience on the site. Include your location, type of instructor offered, studio name, and contacts to convince your potential customers that you stand out in this venture, and they will be a click away.

If this sounds all like a lot of work, set up a Gymcatch account and we can get web page live for you which can be shared across various platforms.

Participate in Dance Competitions

Do you want to show the world that you offer the best dance classes? Take advantage of the dance competitions that may be happening around and showcase your potential to target customers. Ensure that your established dancers are on top of their game and develop winning routines in both group and solo events.

Give your team beautiful attires which clearly show your logo, dance name, and location. Ask your other dancers to invite their friends to watch the rehearsals and competitions. You can also opt for free dance performances, which will attract large crowds’ attention.

Visit Schools

Schools have a lot of potential customers; thus, establish a relationship with the tutors in schools, daycare centres, and youth centres by making them aware of your studio. Request them to inform their friends and parents about your venture. Give them some leaflets or brochures of your services, location, and contacts to help spread the word.

You can also teach some dance styles, if possible, to entice them and make them want to be your next clients. Ask the school administration if they hold dance competitions where you can showcase your talents and leave them with your studio contacts.

Team up with Local Businesses

Visit other companies around you that relate to your venture to reach out to an extensive customer base. They could be athletic clothing shops, dance supply shops, and dance shoe stores. Ask them to post your flyers at their store and post theirs at your studio for mutual benefits.
Team up with them to hold joint promotions where you can reach more potential clients. Don’t be afraid to partner with those that are not complementary like restaurants; ask them to hang a poster during peak seasons.

The demand for great dance classes is high, and the above tips will help you market your studio, making it attractive. However, you need to dedicate your time and effort to pull new customers into your studio and help them stay forever by providing the best experiences for all ages. Create an environment where various types of individuals can learn and grow by ensuring that your entertainment type suits your target demographic.

To push your dance studio business even further check out Gymcatch features.

Fitness centre business plan: Push your business to the next level

By Fitness Marketing & Social Archives & News

If you are looking for funding for your fitness studio from financial institutions, individual lenders, or established investors, then having a solid business plan is essential. A business plan is a fundamental document that sets out the goals of an organisation, available resources, and how specified objectives should be achieved. The document also highlights various strategies employed to achieve business objectives and the timeline within which they should be met. If you have intentions to push your fitness centre to the next level, you must understand the various components that will define your business plan. This article captures details of everything that you should know when drafting a business plan.

Defining a Business Plan

A business plan is defined as a formal document that acts as the roadmap for an organisation. Fundamentally, a business plan shows how your company operates, its success path, and predictions on the future of the business. In most cases, a business plan will comprise of the following elements:

  • Company description
  • Executive summary
  • Products and services
  • Financing
  • Market analysis
  • Organisational structure and staffing
  • Marketing plan

Benefits of Having a Business Plan for Fitness Studio

Essentially, there is no problem working without a business plan. However, for a fitness studio, with a business plan, you stand an opportunity to leverage the benefits that come with such a plan. Here is an overview of some of the benefits of working with a fitness centre business plan.

1. Awards

While this might not be the most sought-after benefit of a business plan, entrepreneurial awards have become quite popular across the globe. Such awards include investment capital, grants, and mentorships. Whether you are awarded for being the best entrepreneur or the best innovation, you will need a business plan as part of the requirements in the application process.

2. Planning

Having the clarity of ideas for your fitness centre put in writing is one of the key advantages of having a business plan. The plan helps you to understand the scope of operation of your gym as well as knowing the resources and workforce you need to keep your business on the move. This will also help you in your gym brand future expansion plans. You can refer to your written plan each time you want to make progress to your fitness centre.

3. Draft of Ideas

When planning to improve your fitness and gym services, you are likely to have a pool of ideas. This is why you need a business plan, which enables you to have rough drafts of all your ideas under one document. With these rough drafts, you can manage to identify the ideas with the highest likelihood of success.

4. Enhanced Research

A fitness centre business plan outlines the essential factors necessary for the success of the business. These factors include the source of funding, market analysis, resources needed, cost of facilities, and the existing market competitors. A business plan enables you to run effective research on these factors, giving you informed insights on the best approaches to adopt for the success of your fitness centre.

Elements of a Business Plan for Fitness Studio

This guide gives an overview of some of the fundamental features of a business plan.

Company Description

This element of the business plan highlights why you have chosen to be in the business of fitness, and the solutions the company offers to its clients. The company description of your fitness centre will include the organisation’s history, core values, objectives, and strengths. If you are new in the fitness industry, then you might want to address your professional achievements in this section.

Executive Summary

The executive summary is the initial thing that readers of your business plan interact with before perusing through the entire document. An executive summary is basically a brief overview of your fitness centre business plan. It must be brief and concise, outlining a description of your business, market needs for the fitness industry, and how your gym will address those needs. The fitness studio’s mission statement is also highlighted here. When writing this section, you must have the reader in mind. Avoid using fitness jargon here, unless you are giving definitions for used terms.

The essence of the Executive Summary section is to outline every element captured throughout the business plan that will be sufficient to create an appealing first impression. Other elements to indicate in your Executive Summary may include the following:

  • Description of your fitness centre.
  • A brief outline of your company’s history, location, staff, and organisation structure.
  • Fitness services and related products offered by your fitness centre.
  • Financial goals achieved by your business.
  • Financial projections for the next three to five years.
  • Goals that your fitness studio intends to achieve and the resources needed to achieve them.
  • Future growth plans for your business.

Market Analysis

The market analysis section highlights the research of key elements that contribute to the success of your fitness centre. These factors include your competition, market, and industry.

Competition

Your fitness centre operates in an environment controlled by other fitness players. It is essential to highlight who your competitors are and how your business stands out from the competition. How are your products and services different from those offered by your competitors? How do you intend to leverage the predicted growth in the industry against the increasing number of fitness service providers?

Market

This section is also to address the fitness studio’s target market. How will your business meet the needs of the growing demand in the expanding fitness industry? Is your company offering solutions to your local market? If you are using Facebook to market your fitness centre, how are the Facebook Audiences Insights playing along?

Industry

Your business plan must address the industry within which your fitness studio is operating, as well as show demand for your business in line with the industry’s characteristics.

Products and Services

This section of your fitness centre business plan is where you indicate the services and products that your business is selling to its clients. Here you can talk about your membership plans, personal training, yoga training, pilates training sessions, and other gym services. You can also address your courses, packages, and offers.

Financing

The financing section comes towards the end of the business plan. However, if you are looking for funds to start or expand your fitness studio, then this is one of the most critical sections of the document. You will need to capture your documents that show your financial status as a fitness centre, including balance sheets, cash flow statements, income statements, and cost analysis. In this section is where you also address your financial projections for the next three to five years. This section enables financiers to have a snapshot of financial goals that your fitness centre intends to achieve.

Organisational Structure and Workforce

This section shows how people involved in your fitness studio are organised, including shareholders, stakeholders, managers, directors, and the subordinate staff. You will also need to indicate the type of employees your business will be hiring to enhance your expansion and their designated roles towards the success of your fitness studio.

Marketing Plan

This is a critical section. It addresses how you intend to get your brand to the target market. You will be increasing your brand visibility through your marketing plan. The only way customers will come to you is when they know where you are and what you do. In this section, you will indicate all the traditional and modern marketing methods your fitness centre will adopt to reach out to potential customers. Market experts recommend a highlight of the following elements in your market plan:

  1. Product – These are the items your fitness centre sells to its clients, including memberships, classes, personal training sessions, and other courses.
  2. Place – Your business will only attract more customers if more people know where you are situated. This aspect of the marketing plan captures details of the location of your fitness centre. This also involves highlighting how you will create an online presence for your business.
  3. Promotion – You will need various marketing strategies to attract online and physical traffic to your fitness centre. These strategies should be well outlined in your marketing plan.
  4. Price – The cost of the services and products featured in your fitness studio must be clear to your customers. Make your prices available for the various fitness packages in your fitness centre. This is the best way to beat the competition in the industry.

Appendix

This is typically the final section of a business plan. The appendix captures the essential documents and data that support your business plan. Such documents include and are not limited to the following:

  • Permits and lease documents for your fitness centre.
  • Market research reports.
  • Your CVs and resumes, as well as those of your staff and trainers.
  • Credit reports.
  • Business contracts and agreements with your fitness clients or vendors.
  • Licenses that support your fitness business.
  • Contact details for advisors, accountants, attorneys, and other third parties.
  • Graphs, charts, and tables that support information captured in other sections of your fitness centre business plan.
  • Product packaging samples and illustrations of services offered by your fitness studio.

Beat Your Competition

A mix of the right tools and a competitive business plan are key determinants in the success of your fitness centre. If you are looking for the right tools to manage your fitness centre, connect with your customers, and facilitate bookings or payments, then Gymcatch is your ideal partner.