As we’ve been working on starting our own blog, we’ve been paying attention to fitness articles we’ve bookmarked. Here are three of the favourites we’ve read as we’ve been busy researching and writing.
A comprehensive rundown of traditional fitness business models, their pros and cons and how to assess which is right for you – written by Sean Greeley. Whether you’re considering starting a fitness business or looking to add to or change your model, this is a great overview.
This fitness article in The Entrepreneur highlights traits we see in many of our customers. It’s a good analysis of how to think about unit economics and what makes a viable business model.
We love this fitness article, as it identifies the current consumer drivers of change in the health and fitness industry. Even though it’s now a couple of years old it’s on point. Millennials, with their focus on experiences, are having a real impact in driving class-based activity and increased potential industry earnings.
We hope you enjoyed the above. We certainly did, and look forward to bringing you more business driven fitness articles in the upcoming months.